Michael Parler (Vice President) and Jim Powell (Director of Technology) share experiences and insights from Purple, Rock, Scissors (PRPL), a fast-moving digital creative agency located in Orlando Florida.
Learn about the DNA behind the scenes at PRPL, how it recruits digital talent, and how they tackle projects with a goal-driven approach.
Michael & Jim will share insights on the agency’s trajectory, its growing pains, customer stories, and their own thoughts on the latest trends in digital marketing and product innovation.
Presentation given to American Advertising Federation (AAF) Tallahassee.
Japan IT Week 2024 Brochure by 47Billion (English)
Digital Entropy: Swimming Upstream in a Fast-Moving Industry
1. Digital Entropy
S W I M M I N G U P S T R E A M I N A F A S T - M O V I N G I N D U S T R Y
Presenters: Michael Parler & Jim Powell
The information contained in this proposal or quotation constitutes a trade secret and/or information that is commercial or financial and confidential or privileged. It is
furnished to you in confidence with the understanding that it will not, without the permission of Purple, Rock, Scissors, be used or disclosed for other than evaluation purposes.
/ A Digital Creative Agency
11. D I G I T A L
S T R A T E G Y
S T U D I O
P R O D U C T I O N
P R O D U C T S &
S O L U T I O N S
M A R K E T I N G &
C A M P A I G N S
12. D I G I T A L S T R A T E G Y
Digital Strategy is at our core. We
collaborate with our clients to
understand their business,
needs, and customers.
D I G I TA L S T R AT E G Y
B U S I N E S S C O N S U LTAT I O N
W E B A N A LY T I C S & A N A LY S I S
P R O G R A M M A N A G E M E N T
B I G D ATA I N T E L L I G E N C E
C R M / C X M
13. S T U D I O
P R O D U C T I O N
Our studio production team
creates immersive brand
experiences by focusing on
innovative content and
customer engagement.
E X P E R I E N C E D E S I G N
P H O T O G R A P H Y
M O T I O N G R A P H I C S
V I D E O P R O D U C T I O N
B R A N D I M M E R S I O N
14. P R O D U C T S &
S O L U T I O N S
We build simple and elegant
products and solutions to solve
even the most substantial
business challenges for our
clients and for ourselves.
P R O D U C T D E S I G N
E - C O M M E R C E
S Y S T E M I N T E G R AT I O N
M O B I L E P L AT F O R M S
A U T O M AT I O N
15. M A R K E T I N G &
C A M P A I G N S
Data-driven marketing and
campaigns drive sales. We
develop awareness and
conversations using
intelligent, cross-channel
tactics.
S E A R C H & A W A R E N E S S
C O N T E N T D E V E L O P M E N T
C U S T O M E R R E L A T I O N S
I N T E G R AT E D C A M P A I G N S
S O C I A L E N G A G E M E N T
21. Values & Approach
There are a lot of agencies that do what we do. We believe our
passion and core values are what set us apart from the rest.
It’s not about a paycheck or hours on a clock. We care about our
clients. We care about good work. We care about results.
28. Hustle & Collaborate
At the heart of every successful project is a successful team, working together
with common goals.
Digital success hinges on speed. Our teams are agile and scalable for projects of
all shapes and sizes. We offer cross-disciplinary collaboration with our clients,
contributing ideas from every angle.