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Targeting
Corporate
& Divisions
Employees
Advocates
Shareholders
Customer
s
Suppliers&
Partners
Influencers
Figure 4 – Stakeholder Community Cloud
Segmentation
Customer Profile
Knowledge
Base
Collective Wisdom
Value
1 >
5 " 9 > > !
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, # ! + *
# " 4 $ ) '
" $ ) ' $ "
! $ <%
# " $
) ) %
Regression Standardized Residual
2.25
1.75
1.25
.75
.25
-.25
-.75
-1.25
-1.75
-2.25
-2.75
Histogram
Dependent Variable: PARTPTN
Frequency
30
20
10
0
Std. Dev = .98
Mean = 0.00
N = 197.00
Normal P-P Plot of Regression Standardized Residual
Dependent Variable: PARTPTN
Observed Cum Prob
1.00.75.50.250.00
ExpectedCumProb
1.00
.75
.50
.25
0.00
128. 0 =
Scatterplot
Dependent Variable: PARTPTN
Regression Studentized Deleted (Press) Residual
3210-1-2-3
PARTPTN
6
5
4
3
2
1
0
C
# $$ " '
) ! ' ) ' $$ ) ' $ ' '
( ) %
Regression Standardized Residual
2.25
1.75
1.25
.75
.25
-.25
-.75
-1.25
-1.75
-2.25
-2.75
Histogram
Dependent Variable: PARTPTN
Frequency
30
20
10
0
Std. Dev = .98
Mean = 0.00
N = 197.00
129. 0 B
Normal P-P Plot of Regression Standardized Residual
Dependent Variable: PARTPTN
Observed Cum Prob
1.00.75.50.250.00
ExpectedCumProb
1.00
.75
.50
.25
0.00
Scatterplot
Dependent Variable: PARTPTN
Regression Studentized Deleted (Press) Residual
3210-1-2-3
PARTPTN
6
5
4
3
2
1
0
130. 04
&
# ( " '
) ' ) ' $ ' ' (
) %
Regression Standardized Residual
2.25
1.75
1.25
.75
.25
-.25
-.75
-1.25
-1.75
-2.25
-2.75
Histogram
Dependent Variable: PARTPTNFrequency
30
20
10
0
Std. Dev = .99
Mean = 0.00
N = 197.00
Normal P-P Plot of Regression Standardized Residual
Dependent Variable: PARTPTN
Observed Cum Prob
1.00.75.50.250.00
ExpectedCumProb
1.00
.75
.50
.25
0.00
131. 040
Scatterplot
Dependent Variable: PARTPTN
Regression Studentized Deleted (Press) Residual
3210-1-2-3-4
PARTPTN
6
5
4
3
2
1
0
%
# ) " ' !
) ' ) ' $ ' ' (
) %
Regression Standardized Residual
2.25
2.00
1.75
1.50
1.25
1.00
.75
.50
.25
0.00
-.25
-.50
-.75
-1.00
-1.25
-1.50
-1.75
-2.00
-2.25
-2.50
Histogram
Dependent Variable: PARTPTN
Frequency
30
20
10
0
Std. Dev = .99
Mean = 0.00
N = 197.00
132. 04
Normal P-P Plot of Regression Standardized Residual
Dependent Variable: PARTPTN
Observed Cum Prob
1.00.75.50.250.00
ExpectedCumProb
1.00
.75
.50
.25
0.00
Scatterplot
Dependent Variable: PARTPTN
Regression Studentized Deleted (Press) Residual
3210-1-2-3
PARTPTN
6
5
4
3
2
1
0