This document provides an introduction to using Twitter, including what Twitter is, why people use it, how to set up an account, who to follow, how to tweet, Twitter etiquette, and tips for getting people to follow your account. Key points covered include that Twitter is a social network for real-time conversations using 140 character messages, important Twitter terminology, how to choose a handle and profile details, common ways to tweet like retweeting and replying to others, hashtags to categorize tweets, and the importance of adding value to others on the platform through sharing and conversations.

1. Twitter for
startersGet Twitter to work for you!

2. Agenda
• What is Twitter?
• Vocabulary
• Why Twitter?
• Starting with Twitter
• Who to follow?
• How to Tweet?
• Twitter etiquette
• Questions

3. What is Twitter?
• What is happening?
• Social Network
• Real-time conversation
• 140 characters
• Delivered to followers
• Understand your profile page

4. Comparison
• Facebook – more social, personal
• Linkedin – more business
• Pinterest – pictures only
• Instagram – photo’s of the moment
• Snapchat – temporary (snap of a chat)
• Twitter – Big chat room

5. • Tweet
• Tweep
• Follower
• Following
• Retweet (RT)
• Reply (@)
• Direct Message (DM)
Vocabulary
• Twitter client
• Influencer

6. • Internetbuzz
• Stay current
• Crowdsourcing
• Promotion
• Network
• Support
Why would I Tweet?

7. • Choose your name – Twitter handle
• Photo
• Location
• Url
• Bio
• Language
• Private or public
• Twitter background
Starting with Twitter

8. • Friends, colleagues, brands, famous
people, news, athletes, clubs, guru’s,
thought leader, …
• Browse interests
• Follow lists
• http://www.twittergids.be
• http://Search.twitter.com
• http://www.tweetfind.com/
• https://www.twellow.com/
Who to follow?

9. • RT or Retweet
• Reply
• DM or Direct Message
• Favorite
• Make lists (favourite, professional, friends,…)
• Add links, photo, video, do research,
hashtag, …
How to Tweet

10. • Themes / Categories / Tags (metadata)
• Events
• Promotions
• Emotions
• Less is more
• #fb, #in, #getronicsjobs, #ANDSTA,
#7dag, #hirefriday, #dtv, #wtf, #ff, …
Hashtags #

11. • Follow
• Add value
• Share, share, share
• Retweet
• Engage in conversations
• Be a resource not a sales person
• Recommend others
• Be patient
How do get people to follow me?

12. • Avoid
– Negativism
– Politics
– Self promotion
• Less is more - Quality vs Quantity
• Same as in person
• 1/3 share, 1/3 conversations, 1/3 personal
• Share … don’t sell
• Meet in life (twunch, social media day, …)
Twitter Etiquette

13. • Shoot
• Advanced twitter training
– Make a professional background
– Twitter services
– Twitter clients (pc & mobile)
– Manage your profile
– Scheduling, automation, …
– Manage your followers
– Embed Tweets
Questions