Case study on usability analysis done on product vertical and how we measured those changes and what result we were able to derive by making those changes.

6. Portals for larger screens: Complex screens (triptych design): Contd.. Many portals, especially those designed for larger screens, have a layout, where the work area is accompanied by narrow areas for indices, navigation links, news. Below Figure shows some of the possible layout variants: For complex layouts, the work area still gets most of the attention, but the areas to the left and/or right also get some, probably the one to the left more than the one to the right. Therefore, a so-called "triptych" design could place the more important infos to the left and the secondary info's to the right of the work area. I W W I I W I 15% 75% 15%

14. May 2010 June 2010 July 2010 Pageviews 73018 66222 70768 Visits 35667 31067 29376 Page/Visit 2.05 2.13 2.41 Adsense CTR 10.12% 8.66% 4.03% Adsense 1498.52 1244.03 1071.81 Buy Leads 35 50 80

18. > After implementation buy lead on top After implementing buy lead on top of every page there was 45% growth in enquiries. > On an average there were 22 enquiries but after implementation the enquiries grew at an average of 32%

19. Google’s Heat Map According to Google’s Heat Map > The colors fade from dark orange (strongest performance) to light yellow (weakest performance). > Ads located above the fold tend to perform better than those below the fold. > Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page. > In articles where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. > Font size does matter. I tried decreasing the font size from 14px to 12px and saw a major drop of 50% in revenue. Then increased the font size and there was increase in revenue. > Line-height is imp. Increase in line height increased the CTR (explained in Auto Guide Example)

20. Before Change