Infographic with key questions to help you figure out what is the best way to fund your startup

1. The little company you started has grown up. You have paying customers and increasing revenue, and you’re
trying to figure out how to fund your next big step. The choices you make now will affect the long-term value of your
company. Here are seven questions to consider when it’s time to grow.
HOW MUCH CAPITAL DO YOU NEED?
WHAT ARE YOU WILLING TO GIVE
UP FOR THAT CAPITAL?
HOW DO YOU WANT TO REPAY
THE MONEY?
$5K - 50K $50,000 - 1M
equity
dilution
0%
25 - 45%
ownership in
exchange for
$2M - 5M in
series A rounds
10 - 30%
ownership in
exchange for
$5M - 45M in
series B rounds
Fixed
repayment
Payout when
company is sold
(VC targets 10-50x
investment)
Flexible
repayment
$5M - 100M
THE SEVEN MOST IMPORTANT
Questions to Ask when Funding Your Startup
Line of credit and up
Banks Revenue based financing Venture capital
$
$
$
$
$

2. WHAT ARE YOU WILLING TO RISK
TO FUND YOUR BUSINESS?
DO YOU WANT GUIDANCE IN
GROWING YOUR BUSINESS?
“BUILT TO LAST” OR “GO BIG OR GO HOME”?
HOW LONG CAN YOU SPEND RAISING FUNDS?
You want steady growth
and long-term viability
You have a breakout product in a $1B+ market
and you expect triple-digit growth
YOU NEED FINANCIAL
ROCKET FUEL!
4 WEEKS 3 - 6 6 - 12
Financial risk Ownership
No guidance Lenders can be
as involved or
as hands-off as
you want
Provides a large
amount of human
capital, guidance
and business
connections
By understanding your goals—and those of your investors—you can make an informed
decision about the future of your business. Visit www.lightercapital.com to learn about
your revenue based financing options.
from application to funding
$
$
$
$
$
monthsmonths
No
ownership
ceded
Investors need an exit
Huge
managerial
control
Secured
against
business &
personal
assets
No secruity
required
$ DEED
Banks Revenue based financing Venture capital