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PYMNTS.com Black friday factoids November 27, 2013
1.
…of Black Friday shoppers
will use smartphones to locate discounts, download coupons.
2.
…of Black Friday consumers
regularly showroom when they go holiday shopping.
3.
Estimated increase in Black
Friday sales this year, compared to 2012.
4.
…are nearly four
times more likely to shop on Black Friday than baby boomers.
5.
…of Black Friday consumers
believe smartphones are a critical part of the shopping process.
6.
Twitter users are …more
likely to shop on both Black Friday and Cyber Monday, compared with other consumers.
7.
…of Black Friday consumers
shop for themselves.
8.
Number of shoppers expected
to make purchases over Thanksgiving weekend, including 33 million on the holiday itself.
9.
…of consumers are planning
visits to physical stores this Black Friday.
10.
…of consumers named department
stores as their top choice for Black Friday holiday shopping.
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