1. Internet Users in Qatar spend
approximately 2 hours per day on
SocialNetworking Sites
73% ofInternet Users areOnlineDaily
Smartphone is
one of the top
computing
devices for
surfing the
internet
86% of Internet
users access
internet via
smartphone
49%
86%32%
86%
Qatar has the
highest
smartphone
penetration in
the Middle
East at
75%
Desktop
Tablet
Laptop
This is having a significant impact
on Social Media in Qatar
36%
37%
46%
Qatar Saudi Arabia UAE Lebanon Egypt
70
94 92
95
90
0
10
20
30
40
50
60
70
80
90
100
% of People who use Facebook
% of Qatari
Citizens
Qatari Citizens are more likely to use
Instagram and Twitter than
Facebook.
Is there a correlation between the rise of the Smartphone and the decline of
Facebook?
Apps such as Twitter and Instagram place emphasis on concise, snappy and image based
content, ideal for smaller screens! The rise of mobile apps like Snapchat and Vine are
solidifying these trends and rapidly changing how we consume content online...
200 million
monthly
active users
Asof201416
BILLIONphotos
havebeen
uploaded
Photo sharing app
with filters
NOW 15
SECOND
VIDEOS!!!
Micro-blogging
social site
140 character
posts
400million
tweets
daily!
500
million
users
Micro-video social
app
Createand
share6second
loopingvideos
40 million
users since
2013
5 vines
tweeted
every
second
Instant photo-sharing
app
Images self-
destruct after
a set amount
of seconds
400 million
Snapchats
sent daily
Surpasses photo-
sharing activity
on both Facebook
and Instagram
Culture
of 'NOW'!
Average
attention span
for online
users in 2013
was 8 seconds.
Goldfish have
an attention
span of 9
seconds.
90% of
information
transferred
to the brain
is visual
Keeping posts below 250
characters can get you 60%
moreengagement
Photos makeup 93% of the
most engaging posts on
Facebook
Photos get 39% more
interaction on Twitter
Online users are
learning to
consume an
extensive wealth
of information at
increasingly
faster rates
Why this matters for Social Media Marketing...
Demand for
instant
gratification
BE IN THE
MOMENT
Meet all user
engagement with
real-time
responses. Two-
way communication
is critical!
EMBRACE
MICRO-
VIDEO
Studies reveal that
59% of Qatari
population deem
video content to be
an important form of
entertainment!
LIMIT YOUR
CHARACTERS
Apply a character
limit across all
platforms, not just
Twitter! Keep your
posts concise and
snappy to keep the
user's attention!
LESS TEXT,
MORE
IMAGES
Images are more
attractive, easier to
consume and make
for better 'sharing'
material. Studies
show that mobile
users share twice
as often as desktop
users!
How to apply this to your Social Media Marketing Strategy...
http://menamediasurvey.northwestern.edu/ http://www.go-gulf.ae/blog/qatar-digital-landscape/
http://tfour.me/2013/10/qatar-leads-the-smart-phone-penetration-in-the-middle-east/
http://mideastmedia.org/ http://www.unifiedsocial.com/
www.socialbakers.com
www.buffer.com
blog.twitter.comhttp://instagram.com/press/
http://www.statisticbrain.com/ www.techcrunch.com
Sources 2014