Social Media Marketing By Espen
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A walkthrough of social media marketing. 1. What is social networking? 2. What is social media? 3. Kinds of social media 4. Social media benefits
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Social Media Marketing By Espen
- 2. 1What is Social Networking?
- 3. Forums Blogs
- 5. “No man is an island...” John Donne
- 8. Trade shows
- 9. Direct mail
- 10. Email blasts
- 11. Print ads
- 13. Blogging
- 14. Social Media
- 15. RSS
- 23. 2What is Social Media?
- 24. Forums Blogs
- 25. It is about how peoplefind information
- 29. 3Kinds of social media
- 30. Social news
- 32. Case: Dell IdeaStorm Consumers post ideas and vote Free market research YouTube video
- 33. Social sharing
- 35. Social networks
- 41. Case # 1: Farmers Miss Switch “Submit photos, vote and win a spot in the next TV ad”
- 42. Case # 2: Handbag Planet Launched new site Gave away one purseof choice per hour for 24 hrs Twitter/website Viral entry Vocal presence Problem solving
- 46. Scope of social media universe Five of the top 10 fastest-growing Web brands are user-generated content sites Sixty-seven percent of businesses say that the best source for advice on products and services are their consumers Forty-five percent of adult Internet users have created content online There are about 2.2 million blog posts per day
- 48. Why shift budget to SMM? Helps manage Heinekens reputation. Builds brand awarenessand helps improve how people view the brand. Gets you closer to your customers. Learn about their needs then respond. Discuss converse, debate. Offers creative and effective ways to learn insights not previously available. Features new and inexpensive ways to support your customers. Is less expensive than traditional advertising. Offers various ways to measure and track performance.
- 49. 5About me
- 50. Espen Grimstad mail@espen.tv www.espen.tv
Notes de l'éditeur
- Normal to think about the tools in a situation like this
- Social networking is not about the tools but about the conversations the tools facilitate.http://flickr.com/photo_zoom.gne?id=484678361&size=l
- The new Social networking is the accknowledgement that consumers are not passive receivers of media
- The idea that people are not isolated from one another, but that mankind is interconnectedPicture: http://www.flickr.com/photo_zoom.gne?id=43988976&size=l
- Consumer that uses your product and like sit, will tell about it to others (twitter, facebook, blog)