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2. • The term ‘costume
jewellery’ dates back to
the early 20th century
• Reflects the use of the
word ‘costume’ to refer to
what is now called an
‘outfit’
• Aims to complement a
particular fashionable
garment or ‘costume’
What is Costume Jewellery?

3. Why Costume Jewellery?
• More affordable than fine jewellery
• Fashionable and worn to match a
modern wardrobe or fashion style
• Stylish and adaptable in an
ever-changing fashion world

4. A Star-Studded Tale
• The Industrial Revolution in the
early 20th Century was the dawn
of the mass production era
• Replicas of flashy jewellery pieces made with inexpensive
materials, gems and coloured glass paved the way for beautiful,
yet affordable, jewellery
• Designs as intricate and as unique as any high-priced jewellery
became readily available to women of the world

5. • The fashion-conscious and style
icons began setting the trend,
adorning themselves in these
twinkling trinkets.
• From the roaring 20s to the shining
stars of the silver screen throughout
the 40s, costume jewellery became
part of celebrity life.

6. High Fashion in High Society
• The widespread obsession with costume
jewellery caught the eye of various
designers and artists.
• Coco Chanel, the most notable high-society
advocate of the ‘jewellery of the people’
designed some of the most memorable
pieces of faux jewellery.

7. • In the 60s, costume jewellery
designer Kenneth Jay Lane created
pieces adorned by the über
fashionable clique: Jackie Onassis,
Elizabeth Taylor and Audrey
Hepburn.
• Today, the biggest names on the red carpet known for
their penchant for costume jewellery include: Sarah
Jessica Parker, Madonna and Demi Moore.

8. The Amaranthine Collection
Feeling of elegance and grace.
A burst of circular beauty.
A mystic feel of lost civilisations.

9. The Amaranthine Collection
Enliven an outfit with warm and
alluring gold beauty.
A romantic and womanly charm.
Gorgeous, cute, feminine and
delightful with an irresistible girlish
attraction.

11. Adiya Set
Making you feel like a princess,
the exquisite design of Adiya Set’s
golden foliage represents
a portrait of glamour and royalty
that is grand and yet versatile.

12. Audrey Set
A mesmerising shade of Montana
sapphire set on twirls of platinum
curves evokes the glamorous beauties
that once graced the red carpet of
Hollywood.

13. Penelope Set
The Penelope Set emits a
sophisticated countenance yet also a
flirtatious and fun aroma with its
rendition of brilliant leaves of lime
green set on platinum oval plates.

14. Ambrosia Set
The mystical blue of
Swarovski crystals combined
with a sweet and silvery
touch draw its wearer into a
realm of delicate charm.

15. Bridgette D’Or Set
• The paragon of beauty inspired by
symmetry is comprised of polished green
crystals entwined in geometric squares.
• Choose between the Bridgette Set’s allure
of chic and stylishness or the luxurious and
polished feel of the Bridgette D’Or.

16. Care for Adiva Divine Costume Jewellery
Costume jewellery needs specific care, just as your other fine jewellery
• Fine jewellery and fashion jewellery should not mix whether you are
wearing them, cleaning them, or storing them. Therefore, never keep your
real gold and costume jewellery together. Always store separately.
• To prevent your costume jewellery from quickly tarnishing or becoming
rusty or pitted due to moisture quickly, keep them in plastic bags. Wrap
loosely inside the bags and store in boxes, drawers, or plastic containers.
• Always use big containers to keep jewels; do not jumble them with smaller
ones.
• While cleaning your costume jewellery, do not immerse it in water or any
cleaning solution. Doing so will cause a change in the colour of the stones
and dissolve the material used to set the stones. Instead, use a damp, soft
cloth to wipe the jewellery.

17. Care for Adiva Divine Costume Jewellery
• Never apply perfume, deodorant, oil, body lotion or hairspray while
wearing the jewellery, as the chemicals will tarnish the plating on the
jewellery. Spray the perfume or hairspray first and then wear the
jewellery.
• Avoid wearing jewellery when bathing, going to bed, swimming, or when
exercising.
• Do not bend or apply excessive pressure to delicate jewellery. Bracelets or
necklaces should be stored in a flat manner with stones turned upward to
prevent them from coming loose and to maintain the shape of the
jewellery piece.