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Leadership Issues In
Implementing Change
       BSN 2005
  Jacksonville, Florida
    October 5, 2005
  Leadership Issues in Implementing Change
Presented By…

Ann W. Pinney
  MA, MBA
 Leadership Issues in Implementing Change
Presented By…




Leadership Issues in Implementing Change
“Behavioral Safety—it’s an employee-driven process,
    isn’t it? What’s that have to do with me?”

Quote From A Leader:
  a. Has his hands full with other
     tasks.
  b. Was hoping he could finally
     park safety in some other area
     besides his lot.
  c. Has conflicting
     accountabilities.


        Leadership Issues in Implementing Change
“The days in which we could
come to work, do our jobs and
  not think consciously about
       safety are over…
Get aboard or you will miss the
             train.”
   Bob Brennan, President of Manitoba Hydro

   Leadership Issues in Implementing Change
Our History
• Safety Improvement Initiatives
  – Some organizations struggled more than others
     • Took longer to implement
     • Had greater difficulty getting employee participation
  – Resistance highly correlated with assessment
    findings
     • Poor morale
     • Low trust
     • Conflict




      Leadership Issues in Implementing Change
Our Own Studies
• In behavioral safety, the participation of
  leadership is critical
  – During first year (correlation = .42)
  – During second year
     • Formal leaders (correlation = .76)
     • Informal leaders (correlation = .68)




    Leadership Issues in Implementing Change
1999 Leadership & Employee Participation
                    (10 Locations)


            80
            70
            60
             50
% Employee
Particiption 40
             30
            20
            10
             0
                  > 80%          60-70%             < 40%
                          Leadership Observations

  Leadership Issues in Implementing Change
Our History
• Leadership practices seemed to be the best
  predictor
• Leaders made two types of errors:
  – They were too ‘hands off’
        - or -
  – They were too directive




      Leadership Issues in Implementing Change
A Values-Based Culture
              Mission/Vision     “Walk the talk”


   Process                     Values



                Practices




                Results


Leadership Issues in Implementing Change
“Nothing undermines the
  communication of a visionary
change more than behavior on the
  part of key players that seems
  inconsistent with the vision.”

       John Kotter, Leading Change

    Leadership Issues in Implementing Change
We want to address 3
               questions:
• Why we need leaders on board when
  implementing Behavioral Safety?

• What actions do leaders need to take?

• How can we help them to do it?



     Leadership Issues in Implementing Change
What are the effective leaders
               doing?
• Interest caused us to go back to the
  research literature and our clients
• Included studies that directly examined
  behavior and performance
• Involved interviews of
  – 9 CEO and General Managers
  – 12 Safety Managers/Change Agents



     Leadership Issues in Implementing Change
Recent Research on
              Leadership
• 19 studies (field & experimental studies)
• Examined the differences between
  effective and mediocre leadership
• Effective leaders had followers who
  – Perform better and
  – Had more positive attitudes
• More importantly it showed
  – What leaders should do and
  – What they should avoid

     Leadership Issues in Implementing Change
Consistent Results
          Literature and Interviews
• Research Data                 • Interview Data
  –   Manufacturing               –   Manufacturing
  –   Financial institutions      –   Logging/Sawmills
  –   US Army                     –   Oil & Gas
  –   38 ft racing sail boats     –   Software Design
  –   Theater groups              –   Utilities
• Across different              • Across different
  cultures                        cultures
  (US, Sweden,& Israel)           (US, Canada & Germany)



        Leadership Issues in Implementing Change
Sample Study
• Komaki, Desselles, & Schepman (1988)
• US Postal Service
• Independent variable - Supervisor trained
  to:
  – Provide non-specific positive feedback
  – Monitor activities without comment
  – Monitor activities with specific feedback

• Dependent variable
  – Quality of performance
  – Employee attitudes
     Leadership Issues in Implementing Change
Quality Performance

             100
% Accuracy



              95
              90
              85
              80
              75
                   Monitoring &              Monitoring     Positive Fdbk
                      Fdbk

                   * Komaki, Desselles, & Schepman, 1988.



              Leadership Issues in Implementing Change
Improving Attitudes
               COMMENTS ABOUT MANAGERS*
               20
% Time spent



               15
               10
               5
               0
                    Monitoring &   Monitoring   Positive Fdbk
                       Fdbk

                             Positive   Negative



                Leadership Issues in Implementing Change
What do effective leaders do?
• Begin monitoring early in social
  interaction
• Spend more time monitoring
  –Directly observing
  –Discussing performance
• Prompt followers to talk about their own
  performance
• Give significantly more feedback

     Leadership Issues in Implementing Change
Less Effective Leaders
• Engage in solitary activities and avoid
  interactions with followers
• Talk more about expectations, without
  monitoring
• Talk about work, rather than performance
• Provide less feedback


     Leadership Issues in Implementing Change
What do we need for our
       leaders to do? (Interviews)
1. Speak about the safety improvement process
   everywhere in meetings and out in the field
2. Model visibly the desired actions—conduct a
   observation, make a decision in defense of
   safety, “monitor and give feedback”, etc.
3. Develop measures of accountability for
   successful adoption of the safety
   improvement process
4. Hold supervisors accountable for active
   participation.

      Leadership Issues in Implementing Change
Desired Management Actions
                   Weekly
                          Had 3 “hallway” talks
                          about Behavioral Safety
SUPPORT              INSTEAD…
                       Covered implementation
                          progress with direct
                          reports
                          Conducted at least one
                          observation

  Leadership Issues in Implementing Change
Date:

     SUPERVISOR’S/CHARGEHAND’S SAFETY INDEX
                            BEHAVIORS                                    YES   NO    N/A
Right Now:
1. Pull over to dial cell phone
2. Wearing seat belt
3. Driving the speed limit
4. Wearing portable radio when outside vehicle
5. Wearing the proper PPE
6. Notified operator/crew upon entering work area
Today:
7. Instructed someone on a safety procedure
8. R+ a safe act
9. Gave feedback on someone’s performance
Weekly:
10. Conducted an observation with checklist
11. Held one-on-one discussion with employee about Behavioral Safety
12. Corrected an unsafe condition this week
                      # YES = % Safe Behaviors
                     TOTAL                                               YES + NO = TOTAL

              Leadership Issues in Implementing Change
Safety Index for Manager of Managers
              Example of Behaviors w/Different Levels of Importance

                    Requirements                      Weight     Yes   No   Score
Discuss/establish safety index w/direct report          10
Approve and fund a safety modification                  20
Create a R+ plan                                        15
Post up-to-date feedback graph                          10
Reduce supervisor’s task load by one item to create
time for conducting an observation                      20
R+ supervisor for conducting and index                  10
Help a peer with their PIP or safety plan                5
Talk about safety progress w/supervisor weekly           5
Hold a hallway “chat” with employee about safety        10
                   TOTAL POINTS                       100 Pts.
                                                      possible



          Leadership Issues in Implementing Change
How do we get the leader to
            buy-in?
1. Speak their language.




    Leadership Issues in Implementing Change
WORKER LOST DAYS*
200
180       183             Total
                        1999 207
160
                        2000 111
140
120
100
                                                             90
80
60
40
20                                                                             15
                                   9       12
 0                  3                               5                 1
      1999Q1    1999Q2     1999Q3      1999Q4   2000Q1   2000Q2   2000Q3   2000Q4


           *Almost equivalent to losing one person for entire year

           Leadership Issues in Implementing Change
WORKER LIGHT DAYS*
500
                                                            468
450
            Total
400
          1999 540
350       2000 636
300
250
                                         215
200
150                            147
                     116
100
                                                   83
50        62                                                                   63
                                                                      22
 0
      1999Q1   1999Q2      1999Q3    1999Q4    2000Q1   2000Q2    2000Q3   2000Q4


         Equivalent to more than 2 people not “on task” for entire year


         Leadership Issues in Implementing Change
INDIRECT COSTS*
                        Variability = Safety System Out
$250,000
                        Of Control

$200,000           Total Range
                 1999 $116 - 289K
                 2000 $135 - 337K
$150,000


$100,000


 $50,000


     $0
     1999Q1    1999Q2   1999Q3      1999Q4   2000Q1   2000Q2   2000Q3   2000Q4


      Average employee costs $55K – Cost of 2 – 7 people a year
      *Using 5 to 12 times direct costs based on NSC & DOL statistics

           Leadership Issues in Implementing Change
SALES TO RECOUP COSTS*
                      2500
                                                                               2272
                                     Annual Range
                                    1999 1.8M - 4.0M
                      2000
                                    2000 2.1M - 4.6M
                         1633
Dollars in 1000’s




                      1500                      1337
                                                                 1364

                                       746
                      1000

                                                                               1033              591
                             742                         255                              402
                       500                                              620
                                                 608
                                      339                                                        269
                                                         116                            183
                         0
                        1999Q1      1999Q2     1999Q3   1999Q4     2000Q1     2000Q2   2000Q3   2000Q4


                    *Assuming a 10% Profit Margin, i.e., company keeps 10% of every dollar in sales.

                                   Leadership Issues in Implementing Change
Resources for Calculating $’s
• Occupational Resources Council
    www.orc-dc.com

• www.osha.gov e-tools, download
    $afety Pays



     Leadership Issues in Implementing Change
How do we get the leader to
            buy-in?
1. Speak their language.
2. Understand what are their
   consequences.




    Leadership Issues in Implementing Change
Pinch Points for Leadership
          (Interview data)
• “Too many initiatives to support at once
  = dilution”




     Leadership Issues in Implementing Change
Communication for Change
                             • Over 3 months- Total
                               2,300,000 words or
                   Change
                               numbers
                             • Kick-off meeting =
                               13,400 words
                             • 13,400/2,300,000
Total
                               words = .0058




        Leadership Issues in Implementing Change
“Help…I can’t
    keep up!”




Leadership Issues in Implementing Change
Pinch Points for Leadership
      (Interview data)

•“Too many initiatives to support at once =
    dilution”
• Limit competing programs during the
Safety Improvement implementation.
•Talk about the safety initiative
everywhere—meetings, shop floor,
informal hallway chats.
       Leadership Issues in Implementing Change
Pinch Points for Leadership
           (Interview data)

• “I’m being squeezed daily for
  production performance from
  corporate”




      Leadership Issues in Implementing Change
Site
                                           Manager




Leadership Issues in Implementing Change
Frontline Supervisor




Leadership Issues in Implementing Change
Pinch Points for Leadership
          (Interview data)
• “I’m being squeezed daily for production
  performance from corporate”
• Educate all those who carry consequences
  for the leader on what to expect in outcome
  measures during the implementation
  process.
• Have corporate management use the “tell
  me about it” approach.

     Leadership Issues in Implementing Change
Pinch Points, cont.
• “No matter how much we point out what
  the leader needs to do, he/she won’t do it.”




      Leadership Issues in Implementing Change
Pinch Points, cont.
• “No matter how much we point out what
  the leader needs to do, he/she won’t do
  it.”
• Determine whether it is a “CAN’T DO
  or
  WON’T DO problem.
Won’t Do----Change the consequences.
Can’t Do----Change out the person.
     Leadership Issues in Implementing Change
Pinch Points, cont.
• “I don’t have enough time.”




    Leadership Issues in Implementing Change
It’s amazing what a little water and sunshine can do!

   Leadership Issues in Implementing Change
Pinch Points, cont.
• “I don’t have enough time.”


• Help create the accountability
  measures, write the speeches, help
  create the management checklists, and
  whenever possible orchestrate
  reinforcement for the manager.
     Leadership Issues in Implementing Change
CEO’s To Do List
• Communicate, communicate, communicate.
• Check the pulse weekly (monitor/feedback).
• Be willing to go out on a limb.
• Look for champions.
• Don’t wait for people to “feel comfortable.”
• Model visibly that safety is the priority every
  day.
• Have metrics to reflect short-term gains.

     Leadership Issues in Implementing Change
“A bad leader can kill a good
         process.”
           Rixio Medina
      Corporate Safety Manager
          Citgo Petroleum

  Leadership Issues in Implementing Change

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Leadership Issues In Implementing Change

  • 1. Leadership Issues In Implementing Change BSN 2005 Jacksonville, Florida October 5, 2005 Leadership Issues in Implementing Change
  • 2. Presented By… Ann W. Pinney MA, MBA Leadership Issues in Implementing Change
  • 3. Presented By… Leadership Issues in Implementing Change
  • 4. “Behavioral Safety—it’s an employee-driven process, isn’t it? What’s that have to do with me?” Quote From A Leader: a. Has his hands full with other tasks. b. Was hoping he could finally park safety in some other area besides his lot. c. Has conflicting accountabilities. Leadership Issues in Implementing Change
  • 5. “The days in which we could come to work, do our jobs and not think consciously about safety are over… Get aboard or you will miss the train.” Bob Brennan, President of Manitoba Hydro Leadership Issues in Implementing Change
  • 6. Our History • Safety Improvement Initiatives – Some organizations struggled more than others • Took longer to implement • Had greater difficulty getting employee participation – Resistance highly correlated with assessment findings • Poor morale • Low trust • Conflict Leadership Issues in Implementing Change
  • 7. Our Own Studies • In behavioral safety, the participation of leadership is critical – During first year (correlation = .42) – During second year • Formal leaders (correlation = .76) • Informal leaders (correlation = .68) Leadership Issues in Implementing Change
  • 8. 1999 Leadership & Employee Participation (10 Locations) 80 70 60 50 % Employee Particiption 40 30 20 10 0 > 80% 60-70% < 40% Leadership Observations Leadership Issues in Implementing Change
  • 9. Our History • Leadership practices seemed to be the best predictor • Leaders made two types of errors: – They were too ‘hands off’ - or - – They were too directive Leadership Issues in Implementing Change
  • 10. A Values-Based Culture Mission/Vision “Walk the talk” Process Values Practices Results Leadership Issues in Implementing Change
  • 11. “Nothing undermines the communication of a visionary change more than behavior on the part of key players that seems inconsistent with the vision.” John Kotter, Leading Change Leadership Issues in Implementing Change
  • 12. We want to address 3 questions: • Why we need leaders on board when implementing Behavioral Safety? • What actions do leaders need to take? • How can we help them to do it? Leadership Issues in Implementing Change
  • 13. What are the effective leaders doing? • Interest caused us to go back to the research literature and our clients • Included studies that directly examined behavior and performance • Involved interviews of – 9 CEO and General Managers – 12 Safety Managers/Change Agents Leadership Issues in Implementing Change
  • 14. Recent Research on Leadership • 19 studies (field & experimental studies) • Examined the differences between effective and mediocre leadership • Effective leaders had followers who – Perform better and – Had more positive attitudes • More importantly it showed – What leaders should do and – What they should avoid Leadership Issues in Implementing Change
  • 15. Consistent Results Literature and Interviews • Research Data • Interview Data – Manufacturing – Manufacturing – Financial institutions – Logging/Sawmills – US Army – Oil & Gas – 38 ft racing sail boats – Software Design – Theater groups – Utilities • Across different • Across different cultures cultures (US, Sweden,& Israel) (US, Canada & Germany) Leadership Issues in Implementing Change
  • 16. Sample Study • Komaki, Desselles, & Schepman (1988) • US Postal Service • Independent variable - Supervisor trained to: – Provide non-specific positive feedback – Monitor activities without comment – Monitor activities with specific feedback • Dependent variable – Quality of performance – Employee attitudes Leadership Issues in Implementing Change
  • 17. Quality Performance 100 % Accuracy 95 90 85 80 75 Monitoring & Monitoring Positive Fdbk Fdbk * Komaki, Desselles, & Schepman, 1988. Leadership Issues in Implementing Change
  • 18. Improving Attitudes COMMENTS ABOUT MANAGERS* 20 % Time spent 15 10 5 0 Monitoring & Monitoring Positive Fdbk Fdbk Positive Negative Leadership Issues in Implementing Change
  • 19. What do effective leaders do? • Begin monitoring early in social interaction • Spend more time monitoring –Directly observing –Discussing performance • Prompt followers to talk about their own performance • Give significantly more feedback Leadership Issues in Implementing Change
  • 20. Less Effective Leaders • Engage in solitary activities and avoid interactions with followers • Talk more about expectations, without monitoring • Talk about work, rather than performance • Provide less feedback Leadership Issues in Implementing Change
  • 21. What do we need for our leaders to do? (Interviews) 1. Speak about the safety improvement process everywhere in meetings and out in the field 2. Model visibly the desired actions—conduct a observation, make a decision in defense of safety, “monitor and give feedback”, etc. 3. Develop measures of accountability for successful adoption of the safety improvement process 4. Hold supervisors accountable for active participation. Leadership Issues in Implementing Change
  • 22. Desired Management Actions Weekly Had 3 “hallway” talks about Behavioral Safety SUPPORT INSTEAD… Covered implementation progress with direct reports Conducted at least one observation Leadership Issues in Implementing Change
  • 23. Date: SUPERVISOR’S/CHARGEHAND’S SAFETY INDEX BEHAVIORS YES NO N/A Right Now: 1. Pull over to dial cell phone 2. Wearing seat belt 3. Driving the speed limit 4. Wearing portable radio when outside vehicle 5. Wearing the proper PPE 6. Notified operator/crew upon entering work area Today: 7. Instructed someone on a safety procedure 8. R+ a safe act 9. Gave feedback on someone’s performance Weekly: 10. Conducted an observation with checklist 11. Held one-on-one discussion with employee about Behavioral Safety 12. Corrected an unsafe condition this week # YES = % Safe Behaviors TOTAL YES + NO = TOTAL Leadership Issues in Implementing Change
  • 24. Safety Index for Manager of Managers Example of Behaviors w/Different Levels of Importance Requirements Weight Yes No Score Discuss/establish safety index w/direct report 10 Approve and fund a safety modification 20 Create a R+ plan 15 Post up-to-date feedback graph 10 Reduce supervisor’s task load by one item to create time for conducting an observation 20 R+ supervisor for conducting and index 10 Help a peer with their PIP or safety plan 5 Talk about safety progress w/supervisor weekly 5 Hold a hallway “chat” with employee about safety 10 TOTAL POINTS 100 Pts. possible Leadership Issues in Implementing Change
  • 25. How do we get the leader to buy-in? 1. Speak their language. Leadership Issues in Implementing Change
  • 26. WORKER LOST DAYS* 200 180 183 Total 1999 207 160 2000 111 140 120 100 90 80 60 40 20 15 9 12 0 3 5 1 1999Q1 1999Q2 1999Q3 1999Q4 2000Q1 2000Q2 2000Q3 2000Q4 *Almost equivalent to losing one person for entire year Leadership Issues in Implementing Change
  • 27. WORKER LIGHT DAYS* 500 468 450 Total 400 1999 540 350 2000 636 300 250 215 200 150 147 116 100 83 50 62 63 22 0 1999Q1 1999Q2 1999Q3 1999Q4 2000Q1 2000Q2 2000Q3 2000Q4 Equivalent to more than 2 people not “on task” for entire year Leadership Issues in Implementing Change
  • 28. INDIRECT COSTS* Variability = Safety System Out $250,000 Of Control $200,000 Total Range 1999 $116 - 289K 2000 $135 - 337K $150,000 $100,000 $50,000 $0 1999Q1 1999Q2 1999Q3 1999Q4 2000Q1 2000Q2 2000Q3 2000Q4 Average employee costs $55K – Cost of 2 – 7 people a year *Using 5 to 12 times direct costs based on NSC & DOL statistics Leadership Issues in Implementing Change
  • 29. SALES TO RECOUP COSTS* 2500 2272 Annual Range 1999 1.8M - 4.0M 2000 2000 2.1M - 4.6M 1633 Dollars in 1000’s 1500 1337 1364 746 1000 1033 591 742 255 402 500 620 608 339 269 116 183 0 1999Q1 1999Q2 1999Q3 1999Q4 2000Q1 2000Q2 2000Q3 2000Q4 *Assuming a 10% Profit Margin, i.e., company keeps 10% of every dollar in sales. Leadership Issues in Implementing Change
  • 30. Resources for Calculating $’s • Occupational Resources Council www.orc-dc.com • www.osha.gov e-tools, download $afety Pays Leadership Issues in Implementing Change
  • 31. How do we get the leader to buy-in? 1. Speak their language. 2. Understand what are their consequences. Leadership Issues in Implementing Change
  • 32. Pinch Points for Leadership (Interview data) • “Too many initiatives to support at once = dilution” Leadership Issues in Implementing Change
  • 33. Communication for Change • Over 3 months- Total 2,300,000 words or Change numbers • Kick-off meeting = 13,400 words • 13,400/2,300,000 Total words = .0058 Leadership Issues in Implementing Change
  • 34. “Help…I can’t keep up!” Leadership Issues in Implementing Change
  • 35. Pinch Points for Leadership (Interview data) •“Too many initiatives to support at once = dilution” • Limit competing programs during the Safety Improvement implementation. •Talk about the safety initiative everywhere—meetings, shop floor, informal hallway chats. Leadership Issues in Implementing Change
  • 36. Pinch Points for Leadership (Interview data) • “I’m being squeezed daily for production performance from corporate” Leadership Issues in Implementing Change
  • 37. Site Manager Leadership Issues in Implementing Change
  • 38. Frontline Supervisor Leadership Issues in Implementing Change
  • 39. Pinch Points for Leadership (Interview data) • “I’m being squeezed daily for production performance from corporate” • Educate all those who carry consequences for the leader on what to expect in outcome measures during the implementation process. • Have corporate management use the “tell me about it” approach. Leadership Issues in Implementing Change
  • 40. Pinch Points, cont. • “No matter how much we point out what the leader needs to do, he/she won’t do it.” Leadership Issues in Implementing Change
  • 41. Pinch Points, cont. • “No matter how much we point out what the leader needs to do, he/she won’t do it.” • Determine whether it is a “CAN’T DO or WON’T DO problem. Won’t Do----Change the consequences. Can’t Do----Change out the person. Leadership Issues in Implementing Change
  • 42. Pinch Points, cont. • “I don’t have enough time.” Leadership Issues in Implementing Change
  • 43. It’s amazing what a little water and sunshine can do! Leadership Issues in Implementing Change
  • 44. Pinch Points, cont. • “I don’t have enough time.” • Help create the accountability measures, write the speeches, help create the management checklists, and whenever possible orchestrate reinforcement for the manager. Leadership Issues in Implementing Change
  • 45. CEO’s To Do List • Communicate, communicate, communicate. • Check the pulse weekly (monitor/feedback). • Be willing to go out on a limb. • Look for champions. • Don’t wait for people to “feel comfortable.” • Model visibly that safety is the priority every day. • Have metrics to reflect short-term gains. Leadership Issues in Implementing Change
  • 46. “A bad leader can kill a good process.” Rixio Medina Corporate Safety Manager Citgo Petroleum Leadership Issues in Implementing Change