1. Qualitysheet [dotcom] the Brand Community Marketplace November 12, 2010. Qualitysheet Limited
2. What is a Brand Community ? “ A brand community is a community formed on the basis of attachment to a product or marque. “
3. The Power of Brand Communities – increase the time consumers spend enjoying a brand; – articulate the brand message in a way that customers can transmit to new prospects; – provide an interactive communication and research channel that tracks members’ interests over time; – support ongoing promotions, e.g., for new products, and events; – reduce advertising and promotions costs with programs that build upon each another.
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5. The minimum requirements for having a brand community seems to be: – a brand that uniquely differentiates its consumers; – mechanisms for consumers to engage in a public experience of the brand.
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7. The internet marketer’s job is to move New leadx into the brand circle and move consumers from the periphery to the center of the brand community, Brand Inactives Brand Challengers Brand Spectators Brand Admirarers Brand Enthousiasts
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10. Do you aspire to build a brand community or a community brand ?
11. The Brand Community Landscape THE BRAND THE BRAND COMMUNITY Brand Community Members Brand Community Manager Brand Ambassador Brand Co-Ambassadors
13. The Qualitysheet Brand Community Dashboard : The Brand Community Manager and Brand Ambassador toolbox for Brand Community Managment and reporting
14. The Brand Community Status The Orphan Brand Community The Brand is created by a customer, but nobody started to manage the brand community and the brand did not take ownership yet The Trusted Brand Community The Brand has notified the brand community and has taken Ownership to get in contact with their brand community Members and talk direct or over the brand community manager. The Managed Brand Community The Brand is created by a customer and someone of the members has decided to start managing this brand community, to become the representative of the brand community members.
15. - Start your Brand Community in less then 1 minute - Brand Recommendations and experience feedback by your Community Members - Live Brand Community Size, progress and profile - Brand Community Interaction Tools and alerts - Custom surveys and dynamic reporting - Live Analytical Reports on Brand Community Behaviour - Brand Community integration tools for your website - Brand Marketing Cloud Position and competition comparison Qualitysheet gives to brands
20. [email_address] Qualitysheet is the primary Brand Community Marketplace, trusted by many brands worldwide and growing rapidly, unlocking the customer network in its full potential http://www.qualitysheet.com