SlideShare une entreprise Scribd logo
1  sur  20
Qualitysheet  [dotcom] the Brand Community Marketplace November 12, 2010. Qualitysheet Limited
What is a Brand Community ? “  A brand community is a community formed on the basis of attachment to a product or  marque. “
The Power of Brand Communities  –  increase the time consumers spend enjoying a brand; –  articulate the brand message in a way that customers can transmit to new prospects; –  provide an interactive communication and research channel that tracks members’ interests over time; –  support ongoing promotions, e.g., for new products, and events; –  reduce advertising and promotions costs with programs that build upon each another.
Two major Implications …  ,[object Object],[object Object],[object Object]
The minimum requirements for having a brand community seems to be: –  a brand that uniquely differentiates its consumers; –  mechanisms for consumers to engage in a public  experience of the brand.
[object Object],[object Object],[object Object],[object Object],[object Object],The Brand Community model for marketing includes
The internet marketer’s job is to move  New leadx into the brand circle and move  consumers from the periphery to the center of the brand community, Brand Inactives Brand Challengers Brand Spectators Brand Admirarers Brand Enthousiasts
 
 
Do you aspire to build a brand community or a community brand ?
The Brand Community Landscape THE BRAND   THE BRAND COMMUNITY Brand Community Members Brand Community Manager Brand Ambassador Brand Co-Ambassadors
www.qualitysheet.com The Brand Community Marketplace
The Qualitysheet Brand Community Dashboard : The Brand Community  Manager and Brand  Ambassador toolbox  for Brand Community Managment and reporting
The Brand Community Status The Orphan Brand Community The Brand is created by a customer, but nobody started to manage the brand community and the brand did not take ownership yet The Trusted Brand Community The Brand has notified the brand community and has taken  Ownership to get in contact with their brand community Members and talk direct or over the brand community manager.  The Managed Brand Community The Brand is created by a customer and someone of the members has decided to start managing this brand community, to become the representative of the brand community members.
- Start your Brand Community in less then 1 minute - Brand Recommendations and experience feedback by  your Community Members - Live Brand Community Size, progress and profile - Brand Community Interaction Tools and alerts - Custom surveys and dynamic reporting  - Live Analytical Reports on Brand Community Behaviour - Brand Community integration tools for your website - Brand Marketing Cloud Position and competition comparison Qualitysheet gives to brands
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Qualitysheet gives to Brand Fans
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And much more…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Qualitysheet Is…
Brands that love it …
[email_address] Qualitysheet is the primary Brand Community Marketplace, trusted by many  brands worldwide and growing rapidly, unlocking the customer network in its full potential  http://www.qualitysheet.com

Contenu connexe

En vedette

KPIs & Metrics - Innlab TN 2013
KPIs & Metrics - Innlab TN 2013KPIs & Metrics - Innlab TN 2013
KPIs & Metrics - Innlab TN 2013matteopanfilo
 
Frooly Community Marketplace - Overview
Frooly Community Marketplace - OverviewFrooly Community Marketplace - Overview
Frooly Community Marketplace - Overviewguest1d7a2e
 
Werkly
WerklyWerkly
WerklyWerkly
 
Game, Set, Fans: 10 Sports Marketing Trends for 2011
Game, Set, Fans: 10 Sports Marketing Trends for 2011Game, Set, Fans: 10 Sports Marketing Trends for 2011
Game, Set, Fans: 10 Sports Marketing Trends for 2011Tomas Janca
 
Hobby oder Profession? Was sollen und was wollen Familien-Blogger leisten?
Hobby oder Profession? Was sollen und was wollen Familien-Blogger leisten?Hobby oder Profession? Was sollen und was wollen Familien-Blogger leisten?
Hobby oder Profession? Was sollen und was wollen Familien-Blogger leisten?Vater Blog
 
Leisure time graphic organizer
Leisure time graphic organizerLeisure time graphic organizer
Leisure time graphic organizermaynardteacher
 
Freizeit 090525213851-phpapp01
Freizeit 090525213851-phpapp01Freizeit 090525213851-phpapp01
Freizeit 090525213851-phpapp01juanadrianlopez
 
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...BookNet Canada
 
Leisure time activities and adverbs of frequency
Leisure time activities and adverbs of frequency Leisure time activities and adverbs of frequency
Leisure time activities and adverbs of frequency Susan Watson
 
Introduction to leisure1
Introduction to leisure1Introduction to leisure1
Introduction to leisure1Sonia Mileva
 
Investor Pitches That Win - Sol Marketing, Austin, TX
Investor Pitches That Win - Sol Marketing, Austin, TX Investor Pitches That Win - Sol Marketing, Austin, TX
Investor Pitches That Win - Sol Marketing, Austin, TX Deb Gabor
 
Pitch Deck - ein kurzer Leitfaden von und für Seedmatch
Pitch Deck - ein kurzer Leitfaden von und für SeedmatchPitch Deck - ein kurzer Leitfaden von und für Seedmatch
Pitch Deck - ein kurzer Leitfaden von und für SeedmatchSeedmatch
 
MoPub Marketplace Report 2015-Q1
MoPub Marketplace Report 2015-Q1MoPub Marketplace Report 2015-Q1
MoPub Marketplace Report 2015-Q1Elain Szu
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalTodd Olson
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch DeckRyan Gum
 
pitchfreunde Vol. 4 - Pitch-Deck: Tennis Buddy App
pitchfreunde Vol. 4 - Pitch-Deck: Tennis Buddy Apppitchfreunde Vol. 4 - Pitch-Deck: Tennis Buddy App
pitchfreunde Vol. 4 - Pitch-Deck: Tennis Buddy Apppitchfreunde
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >>  Podozi500’s Demo Day Batch 16 >>  Podozi
500’s Demo Day Batch 16 >> Podozi500 Startups
 

En vedette (20)

KPIs & Metrics - Innlab TN 2013
KPIs & Metrics - Innlab TN 2013KPIs & Metrics - Innlab TN 2013
KPIs & Metrics - Innlab TN 2013
 
Frooly Community Marketplace - Overview
Frooly Community Marketplace - OverviewFrooly Community Marketplace - Overview
Frooly Community Marketplace - Overview
 
Werkly
WerklyWerkly
Werkly
 
Game, Set, Fans: 10 Sports Marketing Trends for 2011
Game, Set, Fans: 10 Sports Marketing Trends for 2011Game, Set, Fans: 10 Sports Marketing Trends for 2011
Game, Set, Fans: 10 Sports Marketing Trends for 2011
 
Hobby oder Profession? Was sollen und was wollen Familien-Blogger leisten?
Hobby oder Profession? Was sollen und was wollen Familien-Blogger leisten?Hobby oder Profession? Was sollen und was wollen Familien-Blogger leisten?
Hobby oder Profession? Was sollen und was wollen Familien-Blogger leisten?
 
Leisure time graphic organizer
Leisure time graphic organizerLeisure time graphic organizer
Leisure time graphic organizer
 
Freizeit 090525213851-phpapp01
Freizeit 090525213851-phpapp01Freizeit 090525213851-phpapp01
Freizeit 090525213851-phpapp01
 
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...
 
Leisure time activities and adverbs of frequency
Leisure time activities and adverbs of frequency Leisure time activities and adverbs of frequency
Leisure time activities and adverbs of frequency
 
Introduction to leisure1
Introduction to leisure1Introduction to leisure1
Introduction to leisure1
 
Investor Pitches That Win - Sol Marketing, Austin, TX
Investor Pitches That Win - Sol Marketing, Austin, TX Investor Pitches That Win - Sol Marketing, Austin, TX
Investor Pitches That Win - Sol Marketing, Austin, TX
 
Pitch Deck - ein kurzer Leitfaden von und für Seedmatch
Pitch Deck - ein kurzer Leitfaden von und für SeedmatchPitch Deck - ein kurzer Leitfaden von und für Seedmatch
Pitch Deck - ein kurzer Leitfaden von und für Seedmatch
 
MoPub Marketplace Report 2015-Q1
MoPub Marketplace Report 2015-Q1MoPub Marketplace Report 2015-Q1
MoPub Marketplace Report 2015-Q1
 
Pendo Series B Investor Deck External
Pendo Series B Investor Deck ExternalPendo Series B Investor Deck External
Pendo Series B Investor Deck External
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 
Sport,hobby
Sport,hobbySport,hobby
Sport,hobby
 
pitchfreunde Vol. 4 - Pitch-Deck: Tennis Buddy App
pitchfreunde Vol. 4 - Pitch-Deck: Tennis Buddy Apppitchfreunde Vol. 4 - Pitch-Deck: Tennis Buddy App
pitchfreunde Vol. 4 - Pitch-Deck: Tennis Buddy App
 
Square Pitch Deck
Square Pitch DeckSquare Pitch Deck
Square Pitch Deck
 
500’s Demo Day Batch 16 >> Podozi
500’s Demo Day Batch 16 >>  Podozi500’s Demo Day Batch 16 >>  Podozi
500’s Demo Day Batch 16 >> Podozi
 
Diy
DiyDiy
Diy
 

Similaire à Qualitysheet, the brand community marketplace

Online Brand Community Development
Online Brand Community DevelopmentOnline Brand Community Development
Online Brand Community DevelopmentLa French Tech
 
Whitevector: Social Media
Whitevector: Social MediaWhitevector: Social Media
Whitevector: Social MediaWhitevector
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorRegalix
 
TheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople
 
Cross Media for non-profits
Cross Media for non-profitsCross Media for non-profits
Cross Media for non-profitsRCAcrossmedia
 
Brands and Brand Management.pdf
Brands and Brand Management.pdfBrands and Brand Management.pdf
Brands and Brand Management.pdfBertVanoverbeke
 
How to measure Social Media ROI
How to measure Social Media ROIHow to measure Social Media ROI
How to measure Social Media ROIScott K. Wilder
 
Introduction online community - customer care
Introduction online community - customer careIntroduction online community - customer care
Introduction online community - customer careLuxmi Verma
 
Mobilizr - Social Agency Partnerships
Mobilizr - Social Agency PartnershipsMobilizr - Social Agency Partnerships
Mobilizr - Social Agency PartnershipsJonathan Bourguignon
 
Adp toyota-social mrktng+reputationmgmnt-v8
Adp toyota-social mrktng+reputationmgmnt-v8Adp toyota-social mrktng+reputationmgmnt-v8
Adp toyota-social mrktng+reputationmgmnt-v8Social Media Marketing
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media WorkshopLane Douglas
 
The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct Acxiom Corporation
 
Overview Of EMarketing
Overview Of EMarketingOverview Of EMarketing
Overview Of EMarketingTeamThink Inc.
 

Similaire à Qualitysheet, the brand community marketplace (20)

Online Brand Community Development
Online Brand Community DevelopmentOnline Brand Community Development
Online Brand Community Development
 
Whitevector: Social Media
Whitevector: Social MediaWhitevector: Social Media
Whitevector: Social Media
 
Leveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav KapoorLeveraging Social Media for Business - By Gaurav Kapoor
Leveraging Social Media for Business - By Gaurav Kapoor
 
Advocash (
Advocash (Advocash (
Advocash (
 
TheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople - Social Media Advisory Collateral
TheSocialPeople - Social Media Advisory Collateral
 
LIFT Presentation
LIFT PresentationLIFT Presentation
LIFT Presentation
 
On line6
On line6On line6
On line6
 
Cross Media for non-profits
Cross Media for non-profitsCross Media for non-profits
Cross Media for non-profits
 
Brands and Brand Management.pdf
Brands and Brand Management.pdfBrands and Brand Management.pdf
Brands and Brand Management.pdf
 
Fingerprint Berkeley 2015
Fingerprint Berkeley 2015Fingerprint Berkeley 2015
Fingerprint Berkeley 2015
 
How to measure Social Media ROI
How to measure Social Media ROIHow to measure Social Media ROI
How to measure Social Media ROI
 
On line marketing-4
On line marketing-4On line marketing-4
On line marketing-4
 
On line
On lineOn line
On line
 
Introduction online community - customer care
Introduction online community - customer careIntroduction online community - customer care
Introduction online community - customer care
 
Mobilizr - Social Agency Partnerships
Mobilizr - Social Agency PartnershipsMobilizr - Social Agency Partnerships
Mobilizr - Social Agency Partnerships
 
Adp toyota-social mrktng+reputationmgmnt-v8
Adp toyota-social mrktng+reputationmgmnt-v8Adp toyota-social mrktng+reputationmgmnt-v8
Adp toyota-social mrktng+reputationmgmnt-v8
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media Workshop
 
The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct
 
Overview Of EMarketing
Overview Of EMarketingOverview Of EMarketing
Overview Of EMarketing
 
Social hook
Social hook Social hook
Social hook
 

Dernier

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 

Dernier (20)

(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 

Qualitysheet, the brand community marketplace

  • 1. Qualitysheet [dotcom] the Brand Community Marketplace November 12, 2010. Qualitysheet Limited
  • 2. What is a Brand Community ? “ A brand community is a community formed on the basis of attachment to a product or marque. “
  • 3. The Power of Brand Communities – increase the time consumers spend enjoying a brand; – articulate the brand message in a way that customers can transmit to new prospects; – provide an interactive communication and research channel that tracks members’ interests over time; – support ongoing promotions, e.g., for new products, and events; – reduce advertising and promotions costs with programs that build upon each another.
  • 4.
  • 5. The minimum requirements for having a brand community seems to be: – a brand that uniquely differentiates its consumers; – mechanisms for consumers to engage in a public experience of the brand.
  • 6.
  • 7. The internet marketer’s job is to move New leadx into the brand circle and move consumers from the periphery to the center of the brand community, Brand Inactives Brand Challengers Brand Spectators Brand Admirarers Brand Enthousiasts
  • 8.  
  • 9.  
  • 10. Do you aspire to build a brand community or a community brand ?
  • 11. The Brand Community Landscape THE BRAND THE BRAND COMMUNITY Brand Community Members Brand Community Manager Brand Ambassador Brand Co-Ambassadors
  • 12. www.qualitysheet.com The Brand Community Marketplace
  • 13. The Qualitysheet Brand Community Dashboard : The Brand Community Manager and Brand Ambassador toolbox for Brand Community Managment and reporting
  • 14. The Brand Community Status The Orphan Brand Community The Brand is created by a customer, but nobody started to manage the brand community and the brand did not take ownership yet The Trusted Brand Community The Brand has notified the brand community and has taken Ownership to get in contact with their brand community Members and talk direct or over the brand community manager. The Managed Brand Community The Brand is created by a customer and someone of the members has decided to start managing this brand community, to become the representative of the brand community members.
  • 15. - Start your Brand Community in less then 1 minute - Brand Recommendations and experience feedback by your Community Members - Live Brand Community Size, progress and profile - Brand Community Interaction Tools and alerts - Custom surveys and dynamic reporting - Live Analytical Reports on Brand Community Behaviour - Brand Community integration tools for your website - Brand Marketing Cloud Position and competition comparison Qualitysheet gives to brands
  • 16.
  • 17.
  • 18.
  • 20. [email_address] Qualitysheet is the primary Brand Community Marketplace, trusted by many brands worldwide and growing rapidly, unlocking the customer network in its full potential http://www.qualitysheet.com