Listing presentation pamgiordano-pdf

Selling Your
Home with

Pam Giordano
Branford Regional Office
203-315-0748 - VM
203-645-4650 - Cell
QueenofReal@aol.com
bhhsNEproperties.com


Be in the Know on the GO
Text IA7 to 87778 to get my app

Thank you for inviting me to discuss the marketing and sale of your home.
It is my pleasure to present you with this plan, which is designed to outline proven strategies I
will implement to market and sell your property in the days ahead. It is my goal to have your
home sold in the shortest possible time, for the best price, with the utmost convenience to you.

We will discuss your objectives in order to tailor the marketing of your property to best fit your
goals. I am always available to answer your questions, offer guidance and provide you with
information to ensure that you make sound decisions. I’ll stand by you every step of the way.
I’m confident that you will have an outstanding real estate experience that will lead to a solid
partnership for years to come.

Sincerely,

Pam Giordano, Realtor
944 Main Street, Branford, CT 06405
203-315-0748 – Direct
203-645-4650 – Cell
QueenofReal@aol.com



A REPUTATION
BUILT ON TRUST

“We are committed to delivering the highest quality real
estate services possible and making each customer
experience one that surpasses all expectations.”

The integrity and reputation of Berkshire Hathaway, combined with
the proven operational excellence of HomeServices of America, has
led to the creation of the most respected and valued real estate
company in the market, Berkshire Hathaway HomeServices. As a
full service real estate company, our core values, service philosophy,
cutting edge technology and, most importantly, our people, are what
make us the leader in all the areas we serve.

Candace Adams
Candace Adams
President/CEO


ONLINE
MARKETING


Pam Giordano
203-315-0748 - VM
203-645-4650 - Cell
QueenofReal@aol.com


UNDERSTANDING
BUYER BEHAVIOR
WHERE BUYERS FOUND THE HOME THEY PURCHASED*

75% of buyers found the home they purchased through the
internet or through an agent. That is why it is important to list
your home with a REALTOR® and company that provides
unparalleled internet exposure.

*Source: NAR 2012 Profile of Home Buyers and Sellers
(2013 report will be released in November 2013)



UNDERSTANDING
BUYER BEHAVIOR
INFORMATION SOURCES USED IN HOME SEARCH*
(BUYERS USE MULTIPLE SOURCES)

*Source: NAR 2012 Profile of Home Buyers and Sellers
(2013 report will be released in November 2013)



CAPTURING BUYERS
ONLINE
THE MORE BUYERS WE CAN ENGAGE, THE BETTER
CHANCE YOU HAVE OF SELLING YOUR HOUSE

To highlight your property’s features, I will:
• Take exceptional photographs to capture the unique
qualities of your house.
• Upload multiple photos to the Multiple Listing Service and
bhhsNEproperties.com.

Your Property Page on bhhsNEproperties.com will feature:
• A YouTube (Property) video showcasing your property’s
attributes and setting.
• Google mapping and directions.
• Links to share on social media sites.
• Access to neighborhood and school information.
• Optimization for tablets and mobile devices.



WEBSITE EXPOSURE
In addition to the Multiple Listing Service, your home will be
listed on these highly trafficked websites – exposing your
home to millions of potential buyers.



VIDEO TOURS
• Listings with virtual media are 40% more likely to
get viewed online than those without
• YouTube videos utilize the power of the world’s
second largest search engine

Berkshire Hathaway HomeServices New England
Properties now utilizes ten YouTube channels,
including one for each county, making it easier than
ever for buyers to find your home.

When you list your home with me, your property will
automatically generate a video that is posted online
for maximum exposure to potential buyers.



YOUR PERSONAL
PROPERTY WEBSITE
A TARGETED MARKETING STRATEGY TO SELL YOUR HOME

We offer a custom-designed website for your home featuring
information, photos, videos, narratives and links helpful in
learning about your property, neighborhood and community.



TARGET MARKET YOUR
PROPERTY WITH EMAIL

• Our 24/7 email service includes over 60,000
registered buyers.
• Registered buyers whose search criteria match
your property will be emailed your listing
information.
• Any update to your property, such as a price
change, open house or new photos, will also
trigger an email update to prospective buyers.



OUR MOBILE PHONE APP
Berkshire Hathaway HomeServices
New England Properties Mobile App is a
comprehensive real estate search app,
delivering the most accurate and up-to-date
real estate information right to your phone.

• Buyers can easily use the
GPS search feature to find
your home, the closest
available listings or sold
properties nearby.
• The customizable search
feature helps buyers find
properties quickly and
efficiently.
• Your property can go viral as
buyers can save it to view later

or share with family and
friends via text or email.
• As a Berkshire Hathaway
HomeServices New England
Properties REALTOR®, I can
send my personal app to
prospective buyers to increase
visibility for your property.



OVER 6 BILLION TEXT MESSAGES ARE SENT EACH DAY*

Text Message
Buyers send a text requesting
information on your property and
instantly receive an automated

text response with information on
the number of bedrooms,
bathrooms, square footage,
acreage, price and upcoming
open houses.

QR Codes
Interested buyers can scan the
QR code and be instantly
redirected to the mobile web page
for your property.

Source: Forrester.com


TRADITIONAL
MARKETING


Pam Giordano
203-315-0748 - VM
203-645-4650 - Cell
QueenofReal@aol.com


DIRECT MAIL
CUSTOMIZED FOR YOUR PROPERTY

• A variety of customizable pieces including:
• Postcards
• Flyers
• Brochures
• Newsletters
• Property Business Cards



YARD SIGNS
YARD SIGNS ARE A PREDOMINANT SOURCE USED BY
BUYERS TO FIND THEIR HOMES

Many buyers discover homes that interest them by driving through
the neighborhoods they find attractive. A Berkshire Hathaway
HomeServices New England Properties yard sign will increase the
visibility of your home by capitalizing on drive-by traffic.

The distinctive colors of cabernet and cream will differentiate your
home from the competition.



NEWSPAPER ADVERTISING
STATEWIDE COVERAGE

Each week, Berkshire Hathaway HomeServices New
England Properties places ads in leading newspapers and
community publications to market your property to readers
throughout the region.


OPEN HOUSES


Pam Giordano
203-315-0748 - VM
203-645-4650 - Cell
QueenofReal@aol.com


STATEWIDE OPEN
HOUSE WEEKEND
46% OF BUYERS ATTEND OPEN
HOUSES AS PART OF THEIR
PROPERTY SEARCH*
In addition to regular open houses each
month, every office of Berkshire
Hathaway HomeServices New England
Properties coordinates open houses for a
statewide open house weekend. Buyers
are more likely to visit an open house
when they can plan to see several in a

single day.
Open houses are featured in:
• Updates distributed to registered buyers through our
24/7 Email Services.
• bhhsNEproperties.com
• All websites where we display your property.
• Newspaper advertising.

Source: NAR and Google Digital House Hunt 2013



MAKE A GREAT FIRST
IMPRESSION
THE GOAL OF STAGING IS TO SELL YOUR HOME
QUICKLY AND FOR THE HIGHEST POSSIBLE PRICE
Research has shown that home staging can reduce a property’s
time on market by as much as half and increase the sale price
by as much as 10-15%.
Together, we will review strategies for creating a lifestyle and
visually appealing setting in which any buyer feels at home. As
we tour your property, I will make suggestions for changes that
will help present your house in its best light.
Examples of cosmetic changes might include:
• A lighter color palette or
rearrangement of furniture to provide
a more spacious appearance in key
rooms.
• Removal of personal items to focus

buyer attention on the unique and
attractive aspects of your property,
rather than personal keepsakes.
• The addition of flowers and plants to
add a sense of ‘welcome’ to
walkways and landscaping.
When potential buyers feel at home touring your property, they will
want to make it their own.


OUR
NETWORKS


Pam Giordano
203-315-0748 - VM
203-645-4650 - Cell
QueenofReal@aol.com


OUR GLOBAL
RELOCATION NETWORK
BERKSHIRE HATHAWAY HOMESERVICES &
BROOKFIELD RELOCATION

Brookfield Relocation is one of the largest and most
financially viable relocation companies in the world. We
provide relocation service to over 85,000 government and
corporate employees annually in more than 125 countries.

Berkshire Hathaway HomeServices New England
Properties partners with every third-party relocation
company and their transferees in our coverage area.



OUR NATIONAL
NETWORK
HOMESERVICES OF AMERICA, INC., A
BERKSHIRE HATHAWAY AFFILIATE

Being a part of HomeServices of America, Inc., a Berkshire
Hathaway affiliate, expands my network to 30 real estate
companies in 24 states with more than 21,000 real estate
professionals. That gives Berkshire Hathaway HomeServices
New England Properties an unmatched ability to serve sellers,
expanding the pool of potential buyers for your house
exponentially.



OUR REGIONAL
NETWORK
BERKSHIRE HATHAWAY HOMESERVICES NEW
ENGLAND PROPERTIES

We have grown to include over 1,400 agents in more than 50
sales offices located throughout New England.

Avon

Marlborough

South

Branford

Middletown

Woodstock

Bristol

Milford

Southbury

Colchester

Mystic

Southington

Danbury

New Canaan

Southport

Darien

New Milford

Stamford

East Hampton

Newington

Stonington

East Lyme

North Haven

Trumbull

Enfield

Norwalk

Vernon

Essex

Norwich

Wallingford

Fairfield

Old Greenwich

Watch Hill

Farmington

Old Saybrook

West Hartford

Glastonbury

Ridgefield

Westerly

Granby

Rowayton

Westport

Greenwich

Shelton

Wethersfield

Litchfield

Simsbury

Wilton

Madison

South Windsor

Windsor

Corporate Berkshire Hathaway HomeServices New
England Properties Headquarters is located in
Wallingford, CT



OUR FAMILY OF
SERVICES
A single phone call to one world-class organization gets
you all the services you need. Berkshire Hathaway
HomeServices New England Properties and our partner
companies are with you every step of the way.
Licensed mortgage banker offering
free pre-approval.
Mortgage & Financial Services
(800) 459-1585 x 201
CTHM.com

Property, rental & auto insurance and
every type of personal insurance coverage.
Southern Connecticut (866) 300-2596
New Haven (203) 773-5107
Northern & Central Connecticut &
Rhode Island (888)797-5331
Ctinsurancegroup.com

A full menu of services associated with
relocating a new hire or transferring
employees, from a single move up to
complex multi-stage, group move programs.
Jim LaBanca, Director
(800) 579-4432
jimlabanca@bhhsne.com

Sales & marketing for new developments,
land sales and apartment buildings.
Terence Beaty, Director
(860) 571-7034
tbeaty@bhhsne.com


PRICING
STRATEGY


Pam Giordano
203-315-0748 - VM
203-645-4650 - Cell
QueenofReal@aol.com


UNDERSTANDING
MARKET VALUE
PRICING IS THE KEY TO POSITIONING YOUR HOME
TO ATTRACT QUALIFIED BUYERS
A property’s value is based on:

• Location, design, amenities and condition.
• Comparable available properties and sold properties.
• Economic conditions that affect property transactions and values.
Factors that have little or no influence on the market value of a home include:
• The price originally paid for the property.
• Expected net proceeds.
The impact of accurate pricing:

• Properties priced correctly generate more showings, more offers, and sell
in a shorter period of time.
• Properly priced homes may streamline and fast-track the appraisal
process.

A COMPARATIVE MARKET ANALYSIS (CMA)
CONSIDERS SIMILAR PROPERTIES THAT:
Are currently on the market:
• These properties will be competing with yours for the attention of
available buyers.
Have recently sold:
• This shows us what buyers in the market have paid for properties
similar to yours.
Failed to sell:
• Understanding why these properties did not sell can help avoid

extended marketing time.



UNDERSTANDING
MARKET VALUE
AN ASKING PRICE THAT EXCEEDS MARKET RANGE CAN
ADVERSELY AFFECT THE MARKETING OF A PROPERTY
• Overpriced homes may be bypassed by the pool of interested

qualified buyers.
• An overpriced property helps
accurately priced homes look
better by comparison.
• Marketing time is prolonged, and

initial momentum is lost.
• Fewer offers are received.
• If an offer is received above true market value, it may not appraise,
and the buyers may not be able to secure a loan.
• The property may eventually sell below market value.

PERCENTAGE OF BUYERS WHO WILL VIEW THE PROPERTY



MARKETING PLAN
OF ACTION
TO SUCCESSFULLY PROMOTE YOUR
PROPERTY TO THE MARKET, A
COMPREHENSIVE PLAN OF TARGETED
ACTIVITIES IS ESSENTIAL

Property Marketing
• Take property photos.
• Prepare marketing materials.
• Enter listing into Multiple Listing Service (MLS).
• Submit your listing to national real estate websites.
• Put up “For Sale” yard sign.

• Install lock box.
• Invite local real estate agents to tour your home.
• Prepare and place advertisements.
• Submit open house announcement to MLS & office sales
meeting.
• Prepare and send direct mail.
• Hold Sunday open house.

Ongoing Activities
• Handle incoming calls and inquiries.
• Update you on showings and feedback.
• Review price based upon market conditions and comparables.
• Secure pre-approval letter from buyer’s agent.
• Present all offers and recommended counter-offer strategies.



COME HOME
TO QUALITY
Berkshire Hathaway HomeServices is grounded in financial
strength and the deep tradition of its HomeServices of

America and Brookfield Asset Management parent
companies. Both companies are immersed in residential
real estate and understand the business from every angle.

Berkshire Hathaway Inc. is a worldwide holding company
based in Omaha, Nebraska. Its chairman and CEO is
Warren Buffett, often referred to as the “Oracle of Omaha,”
who according to Time magazine’s 2012 ranking, is among
the world’s most influential people. Berkshire Hathaway is
the No. 1 company in Barron’s annual ranking of the
world’s most respected companies; it stands at No. 8 in
Fortune magazine’s 50 Most Admired Companies
survey; and is No. 18 in Harris Interactive’s reputation
study of the 60 Most Visible Companies.

Our mission as Berkshire Hathaway HomeServices New
England Properties is to provide an unparalleled customer
experience throughout all aspects of the home transaction
process.



Pam has been selling real estate for over 27 years and is a licensed BrokerRealtor in CT and FL. Pam has A.S. and B.A. degrees and the following real
estate designations: GRI, ABR, CRS, PSCS and CHMS.
Pam has been a consistent Top Producer and has received numerous awards
throughout her real estate career.
Pam was selected a 2011, 2012, 2013 and 2014 Five Star Real Estate agent.
Pam was one of just seven percent of 17,500 licenses agents in CT to be selected
and she appeared in the March 2011, 2012, 2013 and 2014 issues of CT
Magazine. Winning agents were identified by a rigorous research process that
evaluated them on nine criteria, including customer service, integrity, market
knowledge, communication, negotiating skills, closing preparation, ability to
locate the right home, marketing of the home and overall satisfaction.
Pam was selected as the #1 Realtor in New Haven Advocates’ Best of New
Haven Readers Poll for 2011.
Pam has assisted more than 1,100 families in buying, selling and renting their
homes, many of which are repeat clients and referrals over the past 27 years
and delivers solid results to her clients.



Professional Associations
Middshore Association of Realtors

Connecticut Association of Realtors
Connecticut Statewide Multiple Listing Service
National Association of Realtors


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