Presentación correspondiente al módulo 5, actividad 2 del curso MOOC #mxic201. Extracto de la presentación Abriendo la Ciencia.

1. Presentation ic201.5.2
Relevant references in science
dissemination
C4DUdG, Universitat de Girona
Miquel Duran, UdG
@miquelduran
miquel.duran@udg.edu
http://miquelduran.net
License: Creative Commons CC-BY-SA

2. Flow
• Why communicate?
• This is a digital world (too)
• An open knowledge society
• Outreach, public awareness, feekback
• Our particular case
• Final thoughts

3. What does science communication
in today’s world mean?
Above all: be active and have an
attitude towards sharing, collaborating
and curating
And please don’t forget to provide
yourself with basic Digital skills – and
ask if necessary

4. Little Science Communicator Red
Riding Hood
• The constant change due to
heavy use of IT in research
leads sometimes to forget
that important things
(reflexion) must be
prioritized wrt urgent things
(hurry).
• Granma Society waits for
LRRH to bring her the
Knowledge Basket, but Wolf
Twodotzero tricks her so,
instead of tanking the
Reflection lane, takes the
Hurry trail..

5. Spiros Kitsinelis: why communicate science?
The art of science communication
• To attract more students in the science departments of
the university
• To create a knowledge based economy and render
countries more competitive in today’s world
• To get public support for more government research
funding
• To create a more technology literate workforce for the
private sector tht wants to innovate.
• Because the public needs to be informed and involved
• People will only be liberated from false ideas, prejudices
etc. only if they have scientific knowledge on their side.
• Distinction between interesting and attractive events.

6. Communicating Science (Kitsinelis)
• Making it intesting: on the difference between
being interested and making it interesting
(opening the door)
– Interested because of scencetid culture increase,
science awareness, well-informed citizenship
• On the relevance of what is being
communicated (rational) - serious
• On making it attractive (emotional) – fun,
games

7. Flow
• Why communicate?
• This is a digital world (too)
• An open knowledge society
• Outreach, public awareness, feekback
• Our particular case
• Final thoughts

8. Flow
• Why communicate?
• This is a digital world (too)
• An open knowledge society
• Outreach, public awareness, feekback
• Our particular case
• Final thoughts

9. And now researchers’ frontier:
Outreach
• The guardian: Going viral: Using social media
to publicise academic research
• http://www.guardian.co.uk/higher-education-
network/blog/2011/apr/11/communications-marketing-management-
admin-and-services

10. Outreach: compulsory?
• Outreach is more and more relevant
• It’s a duty of (senior) researchers
• It’s interesting (and perhaps fun) for junior researchers
and PhD students
• Pushed by governments… but no much money
• Loved by people out there
• Universities, learned societies, associations, museums,
… a network of disseminators
• Social communication of research, science,knowledge
• Leads to a well-informed society
• Provides publications beyond scholarly papers - +cv

11. How we (scientists) can communicate
• By origin
– Personal
– Groupal
– Corporate
• By destination
– Indexed Journals / Scholar Publications
– Science journals for scientists (eg Scientific American)
– Science General for the Public (eg Quo, La Recherche)
– Communicacion of Science Culture
– Citizens Outreach
– Children's, Youth Outreach

12. How we (scientists) can communicate
• Personal
– Shows
– Theater
– Performances
• By message
– Own personal: PhD / researcher blog
– News curation on a particular field of science
– News curation on policy, funding, etc.
– Contributing to shared blog
– Contributing to research group

13. Relevant article
• More than a blog: Should science bloggers stick
to popularizing science and fighting
creationism, or does blogging have a wider role
to play in the scientific discoursehan a blog:?
• http://www.nature.com/embor/journal/v12/n11/full/
embor2011201a.html?WT.ec_id=EMBOR-201111

14. The Guardian
• How should researchers talk about science to
the public?
• http://www.guardian.co.uk/higher-education-
network/blog/2012/feb/20/making-science-accessible

15. Public Engagement
https://www.publicengagement.ac.uk

16. Engaging thru the Internet
http://Science140.org
(+ ciencia140 + catciencia140.net)

17. Humour is very important! Famelab
http://famelab.org

18. Outreach possibilities
• What?
– Our work
– Someone else's work
– Sound knowledge
– Citizen Science
– Public awareness
• On the spot
– Demonstrative
– Pedagogic/teaching Spectacular
• Internet
– Blogging/website
– Science Blogs @ Newspapers Contests
– Etc

19. Flow
• Why communicate?
• This is a digital world (too)
• An open knowledge society
• Outreach, public awareness, feekback
• Our particular case
• Final thoughts

20. Outreach in an actual group
• Two communications buy the @c4dudg to
International Science Communication
meeting, Nancy - and INTED, València:
– PPT "Is digital communication an actual, clever
way to disseminate science?”
– PPT "Imagine! - some trends in recreational
science and the pursue of science careers”
• See them in http://slideshare.net/quelgir

21. C4D UdG
http://c4d.udg.edu

22. Let me bring my own case
• Levels of action:
– Coordinating UdG’s science dissemination
– Involving in C4D’s activities
– Personal activities
• Types of action:
– Communicating results of research (academic)
– Talks (e.g. quasicrystalls)
– Outreach (Researchers’ Night, Science Fairs)
– Shows (e.g. Magic and Science)
• Reason: because we need to increase Society’s
Scientific Culture, and we must promote Science
awareness.

23. And also have a look to …
• Take a look at my blog Edunomia, category
“comciencia”
– http://edunomia.net
• And also my mesoblog “Molecularity Report”
– http://edunoming.wordpress.com
• And even my curation space in Scoop.It
“Impromptu topics”
– http://www.scoop.it/u/quelet

24. Engaging thru recreational science
http://Estalella20.net

25. Flow
• Why communicate?
• This is a digital world (too)
• An open knowledge society
• Outreach, public awareness, feekback
• Our particular case
• Final thoughts