In this presentation we analysed five brands, which are huge players in consumers´ everyday lives as well as in the Social Media world.

1. Analysis of
„Big 5“ in Social Media

2. Big 5 of Social Media
● Here we compared five of the most popular brands in social networks,
which are: McDonald´s, Starbucks, Red Bull,
Pepsi & Oreo
● We chose Facebook, Twitter, Instagram & YouTube
as relevant channels
● We chose as the time-frame 1st October 2014 – 6th February 2015
● You are able to see that the analyzed brands are using the channels in a
different way and have different strengths
● There are several noteworthy points of activity. You can see where
Instagram purged a large number of fake accounts and you can see where
Starbucks had a successful YouTube campaign to increase followers
● See the full analysis on the quintly Blog: www.quintly.com/blog

3. By The Way...
If the follower-base of our
"Big 5" was a country, it would
have the same population as
Russia and the UK combined.

28. Track and benchmark
your social media performance
@quintlyapp