Contenu connexe Similaire à E Marketing Your Wine Business (WOSA) (20) E Marketing Your Wine Business (WOSA)3. The vast majority of wine is not sold because it tastes good. It sells because it has a story. 4. Internet and eMarketing create a unique opportunity to connect with more people with whom you can share your story 9. A medium through which you can communicate and build a relationship with your audience 16. Tourism websites have only 11 seconds to capture the customer on their website or risk them getting bored and going elsewhere Travelmole 2008 24. Allow the reader to get the gist of your message in a few seconds by merely scanning the page 26. Break up text with bolding, bullets, highlighting, crossheads and contextual interlinking 29. Tell people to take the exact action you want them to perform in order to get the best response 33. Don’t build flash sites unless you have a VERY good reason to. Rather use flash elements within a page where relevant to illustrate a point 47. Primary goal is for your site to be fully indexable and optimised around a set of well researched key phrases 74. Firstly set up Google Analytics Its really good, easy to set up and FREE 83. OK, now we have a site that looks good and hopefully converts its visitors, but how do we get these visitors? 112. Build a website that offers so much value that people talk about it and link to it naturally 122. 500 000 searches for “win” 5000 for “south african wine” 500 for “robertson wine route south africa” 125. Don’t send your traffic to your home page, use highly targeted landing pages 128. The process of making your website and eMarketing activities as efficient and effective as possible resulting in a direct increase to your ROI 132. You should be looking to build communities around your business “Building a permission asset, one follower at a time” Simon Back 138. Online Video: YouTube Second largest search engine! 60% market share 100+ million viewers a night ‘The overnight success’ thing 152. The rewards of blogging Builds community Search Engine rankings: Search friendly design Attract links Feedback loop 166. But there success was because they did something remarkable and that’s no harder than it’s ever been. 177. Monitoring your online reputation helps you… … avoid a reputation crisis by informing you quickly … discover quick and effective new marketing opportunities … improve customer service through engagement … understand your customers’ needs and wants better … identify powerful influencers to target with WOM campaigns 178. OK so you’ve got a good site with lots of traffic and a thriving online community. What’s the most effective way to build long term relationships with these people? 183. It costs a HUGE amount for you to acquire a customer 191. Allow users to manage their information and subscription preferences 193. Rather send less often with more relevant content – people will be more likely to listen