This document summarizes an app called My New Leaf that is designed to help people struggling with substance abuse and mental health issues. The app uses gamification and behavioral monitoring tools based on evidence-based methods. It has received several awards and honors. Experts in the field support the app and believe it can effectively engage and support young people in recovery through a confidential platform tailored to them. The goal is to implement the app to help agencies and individuals through technological partnerships.

1. My New Leaf, Inc.
Embrace Recovery
a 501c nonprofit corporation

2. Problem/Solution Statement
Our app is designed to save lives.*
• An engaging set of gamified tools, behavioral monitoring and crisis
relief using evidence-based methods and best practices.
• Geolocated advertising, private label versions, and ad-free versions.
*500+ deaths in the six county region alone!

3. Prototype screens

4. Team Members
sa
Ryan Colton Rolando Sarah
CEO Lead Engineer iOS Engineer Art
Board of Directors
• Combined 90+ years of addiction services
• Leader Advisor & Contributor : Dennis Daley, PhD

5. The Problem: Time For A Change
1950’s Solutions Have Not Worked With My Generation!
Dr. Peter Luongo – His message to us. We are simply not addressing the substance problems of
your generation. Keep your fresh set of eyes and ignore if you must the present solutions, because
they clearly are not working.
Dr. Michael Flaherty – “The fact that it is directed toward young people and is
designed with input from other young people many of whom are in recovery will
make it priceless.
Dr. Dennis Daley - “This is a well thought out, creative and excellent new
application to aid the recovery of young people with mental health, substance
abuse or both types of problems.

6. Our Awards/Honors
PA State System of Higher Education
Business Plan Contest
$10,000 First Prize 2015
University of Pittsburgh PITTch Fest
First Place Audience Favorite
May 2015
Thiel Summit Fellowship San Francisco, June 2015
$25,000 Development Grant
2016
Fellowship
Design Summit 2014

7. March 2015 – Certified Recovery Specialist
• Recovery Management,
• Education and Advocacy
• Professional Ethics and Responsibility

8. Our Goal
Provide 21st Solutions
Through Technological Partnerships
with Recovery and Substance Abuse Providers

9. What We Need to Learn
Efficacy and user acceptance
One Year of Consultations with:
• addiction specialists, agencies, counselors,
mutual-support groups, people in recovery,
national experts.
To Learn Millennials Are:
• Shying away
• Hesitant to reach out
What We Learned

10. Implementation
• Provide agencies, counselors, rehabilitation facilities and self-help groups
access to the free and unlimited distribution of our product.
• Provide licenses for private label versions that include individualized
dashboards, reporting and visualization for counselors monitoring the in-
house and aftercare utilization of the app by client/consumer.

11. Designing For Confidentiality:
Vulnerable Population

12. The Importance of
Privacy and Anonymity

13. The "New Leaf" Metaphor

14. Personal Platform for Change

15. The Science
Gaming and the Neuroplasticity of the Brain

16. Gaming and Rewards

17. Our Mission

18. Motivationally Based Reinforcement

22. “Millennial Brains Are Wired for Rewards”

24. Sobriety Clock

28. User's Tree Growth
And Supporter's Garden

29. Crisis Button

30. Monetization
FREE to the End User
PARTNERSHIPS

31. Agency Dashboard Prototype

32. Journaling Keyword Analysis For Feedback

33. Efficacy

34. Letter of Support
From
The Department of
Drug and Alcohol
Programs (DDA

36. My New Leaf, Inc.
“I do believe it is a great idea. The fact that it is directed toward young people and is designed with
input from other young people many of whom are in recovery will make it priceless. We have too few
tools and ways to communicate with our young people about the dangers of drugs and the existing
supports for avoiding those dangers and gaining and sustaining recovery. This small "app" could
be one breakthrough so needed”
Michael Flaherty Ph.D., ~ Founder and Former CEO
Institute for Research, Education & Training in Addictions (IRETA)
“What a great tool! Working My New Leaf into treatment program could help counselors establish
the needs of an individual by tracking the ups and downs and providing the aftercare that is so
necessary to recovery”
Carmen Capozzie ~ Founder,
Sage’s Army
“This is a well thought out, creative and excellent new application to aid the recovery of young
people with mental health, substance abuse or both types of problems. Ryan Brannon and his
team are to be commended for their hard work, persistence, and willingness to create new ways to
reach youth with mental health and substance abuse problems.”
Dennis Daley, Ph.D. ~ Chief of Addiction Medicine Services
Western Psychiatric Institute University of Pittsburgh

37. My New Leaf, Inc.
“We were all most impressed with the possibilities of this app to assist people in recovery and become a
valuable resource to them. We plan to assist Ryan in any way as well as pilot the use of this app in the
recovery community and with YPR" (Young People in Recovery, Pittsburgh Chapter)”
Tim Phillips ~ Director, Community Prevention Services
Westmoreland County Community Action
“I want to write you this note of support for your efforts to develop a gamified, web-based recovery
application for those recovering from drug addiction. Your application’s values, such as personal
empowerment, respect for the individual, and maintaining anonymity and confidentiality are strong. It is
certainly consistent with the type of environment needed for someone in recovery to succeed.
With a large portion of our population now using digital applications for a variety purposes, this tool has
great potential of engaging those who are in recovery. Your work in developing it is important and could
possibly have far reaching impact on the drug epidemic we are now experiencing.”
Dirk Matson ~ Director,
Human Services Westmoreland County