2. A general approach
Design, business, strategy
- Design between practice and theory
- Design as a methodology: discipline or tool?
- Strategic design: B2C and B2B
- Design and business
- Design leadership
- Enterprise and design
3. Design & Innovation
The role of design
- Design thinking
- Envisionising of the future
- Manifesting strategic intent
- Directing design investment
- Managing corporate reputation
- Creating and nurturing an environment
of innovation
- Training for design leadership
4. What we can do / 1
Measuring design awareness
in companies
The Design Ladder
5. What we can do / 2
Design as a strategic tool
The DM Staircase
6.
7. What we can do / 3
Design as culture:
some points to move towards
- A sensible interface with final user
- Open specialization
- Responsability
- Day by day learning
- Continuous redifinition of the goals
- Maintaining its own reputation
- No standard format
- Transforming problems in opportunities
- No barriers
- Motivation / participation
8. What we can do / 4
Enterprise: some crucial point
- Production or service
- B2B or B2C
- Cluster (which part of)
- Tradition
- Specialization
- Core business (core value)
- Identity
- Positioning
- Internal organization
- Low availability of resources
9. What we can do / 5
A set of tools
- Conferences
- Concept design workshops
- Brainstorming
- Unconventional surveys
- Visual facilitation
- Contacting university
- Educational activities for managers
- Internal workgroups
- Guided tours
- Wide-spectrum benchmarking
- Capsule collection
