7. Social Media is massive
700,000,000,000
The amount of minutes people
spend on Facebook.
Source: facebook.com
8. Social Media is massive
700,000,000,000
The amount of minutes people
spend on Facebook.
Per month.
Source: facebook.com
9. Social Media is massive
700,000,000,000
The amount of minutes people
spend on Facebook.
Per month.
Source: facebook.com
Back in November that was ‘only’ 500 billion
22. Social Media is about people
70%
Amount of people that trust online
recommendations from strangers.
Source: Nielsen
23. Social Media is about people
70%
Amount of people that trust online
recommendations from strangers.
Source: Nielsen
Banners are only trusted by 33%.
33. 18% of people who posted a negative review of the
merchant and got a reply ended up becoming loyal
customers and buying more.
Source: http://raak.it/6K
42. Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
attaching images, video.
43. Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
attaching images, video.
:: Each character counts,
use URL shorteners
like bit.ly
44. Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
attaching images, video.
:: Each character counts,
use URL shorteners
like bit.ly
:: Be short.
Allow for space to be
ReTweeted. Source: zazzle.com
46. How to build your audience
:: Follow interesting people; they may follow back.
47. How to build your audience
:: Follow interesting people; they may follow back.
48. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
49. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
50. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
People like recognition.
51. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
People like recognition.
Curate & add value.
52. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
People like recognition.
Curate & add value.
:: Send people @messages to get noticed.
65. Blog to position yourself as expert
62%
Amount of bloggers who say they have
much greater visibility in their industry
because of their blog. Source: Technorati State of the
Blogosphere, 2010
78. Blogger influencing - Case Study
We helped WHERE, a new shoe brand,
to market themselves in a cost-efficient way
:: We built a blog & advised editorial
content
:: We taught them how to Tweet
:: We developed a blogger engagement plan
79. Blogger influencing - Case Study
We helped WHERE, a new shoe brand,
to market themselves in a cost-efficient way
:: We built a blog & advised editorial
content
:: We taught them how to Tweet
:: We developed a blogger engagement plan
Result
:: One appearance on influential blog What
Katie Wore quadrupled online sales
102. The Newsfeed is FB’s Special Sauce
It’s the news according to your crowd.
So before you do anything, ask the question:
“Will people like it?”
The aim is to get into your fan’s newsfeed,
so their friends might see their interaction
with your brand.
106. A brand on Facebook should be like a casual friend or
neighbor and not try to suck people into heavy levels of
interaction.
What do you do with a friend? Comment on their photos,
like their status, vote on their outfit.
- Peter Yared, VP of Webtrend Apps
in ‘Why Most Facebook Marketing Doesn’t Work’
Source: ReadWriteWeb, http://raak.it/6L
128. Summary
:: Start doing it.
:: Pick the right solution for your problem.
Blogs Social Network Viral video Micro blogging Communities
Complexity Best
Awareness Also good Best Also good
Word of Mouth Also good Best Also good
Accessibility Best
Networking Best
129. Summary
:: Start doing it.
:: Pick the right solution for your problem.
:: Allow for mistakes; you can fix them quickly.
130. Summary
:: Start doing it.
:: Pick the right solution for your problem.
:: Allow for mistakes; you can fix them quickly.
:: Be prepared to spend time on it.