1. RAKESH SHETTY
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B-302, Safal Ganga chs, plot no 29 &30, Sector -19, Nerul, and Navi Mumbai-400706. Mobile: +91-
9819485488. Email – raakeshshetty@yahoo.co.in
PROFESSIONAL SUMMARY:
An Economic Graduate, I have 15 years plus experience in Business Development, Retailing, Franchising, Distribution &
Logistics, Entrepreneurship. I have honed my skills with strong brands across categories in heterogeneous markets
across India & bring forth a rich experience of having contributed to top lines, process improvement, resources
management, planning & executing strategies.
CORE COMPETENCIES:
Business Development & Sales Management Market analysis & Competition mapping
Customer Loyalty Management Resource Management
Retail & Franchise Management Key Accounts Management
Retail & Franchise Operations and Planning Team management
JAN 2014 – Till date. SWASTIK FORWARDERS PVT LTD as Business Development Manager -logistics
Job Profile:
 Dealing with both LCL/FCL Shipments, sea export/import, air export/import.
 Developing new clients & exploding business from current clients.
 Developing new clients through sales calls, cold telecom & sales leads.
 Liaison with various Shipping lines and Operation departments regards to carting and stuffing
of cargoes for LCL/FCL consolidation containers.
 Handling the Team of Operations, Customer Service.
 Implementing the planning through regular reporting and analysis, based on that giving
frequent input to all team mates.
April 2011 - DEC 2013 Videocon Universal Digital Connect as Area sales manager – Retail mobile handsets
 Responsible for Trade & Key Account businesses, product launches, collections, brand visibility &
promotions
 Managed the primary and secondary sales of stockiest, their market dynamics & category growth
 Managed Key Accounts of corporate clients, managed and serviced with a good success rate.

2.  Successfully operated and grown the business with team size of 4 Territory manager ,12 Sales
Executives, 10 distributors, 850 retailers
Achievements & Performance Measures:
 Successfully planned & executed market launches of Mumbai
 Exponentially improved transactions within retail from Rs.25 Lacks to Rs.1.50 Cr in 2013 in the region
 Successfully improved retail acquisitions
 Planned and introduced Key Accounts business and achieved targets consistently throughout the region
 Redefined the payback polices for the distributors and seamlessly phased out the distribution in the region
post acquisition by payback
Nov 2009 – April 2011 Videocon Group as Deputy Manager – Retail Prepaid sales
 Successfully operated Trade & Key Account businesses, product launches, collections, brand visibility &
promotions
 Designed tailor made loyalty programs for retailers based on their business objectives.
 Managed the primary and secondary sales of stockiest, their market dynamics & category growth
 Liaison with Senior Management for strategic & tactical orientation & long-term planning
 Managed team size of 2 ATM, 2 distributors, 1300 retailers in South Mumbai
Achievements & Performance Measures:
 Successfully planned & executed market launches of SOUTH MUMBAI with an outstanding 20 thousand
connections in a period of one month of the launch.
 Exponentially improved transactions within retail from Rs.5 Lacks to Rs.1.20 Cr in 2010 in the region
 Successfully improved retail acquisitions and Key Accounts business consistently throughout the region
 Planned and realigned Distribution across and improved operational efficiency and Lead Times
 Improved Key retailer Business by 10% Y-o-Y
Dec 2006 – Oct 2009 Tata Teleservices Ltd as Area Manager – Retail postpaid & prepaid sales
 Managed part of central & west Mumbai with team size of 2 ATM , 2 distributors, 8 DSA's & 600 retailers
 Managed the primary and secondary sales of stockiest, their market dynamics & category growth
 Managed customer life cycle and design products to increase customer’s life on network.
 To track the overall usage of postpaid base - Plan wise/ Segment wise / city wise / product type.
 Promoted schemes that increase the Minutes of usage, VAS, Roaming, SMS etc.
 Launched of tariff Plans and Packs as per customer need to attract new segments.
 Optimized product pricing to strike a balance between ARPU and acquisition cost.
 Maintained balanced acquisition mix of low and high end mix of plans.
 Maintained channel contribution to acquisitions
 Developed Customized tariff plans as per sales requirements in order to clinch bulk deals.
 Ensured Prepaid Acquisition market share as per budgets
 Designed and ensure end-to-end implementation of prepaid acquisition schemes and promotions
 Identified new avenues for generating acquisitions through alternate channels
 Run and manage channel engagement programs to drive acquisition
 Prepare, monitor and provide MIS for SKU wise, distributor wise, product wise acquisitions on a weekly
basis.
 Trained all front-line sales and customer service staff as and when a new promotional scheme is
launched
 Visited to the market place regularly and to various channel partners to get relevant feedback on
tariffs/schemes launched.
Achievements & Performance Measures:
 Developed new channel and upgraded the Sub DSA to Franchisees which resulted to outstanding growth
from 5 to 10 no. within 3 months boosting sales to 200% from 350 connections to 800 per month.
 Implemented Field Officers Team to penetrate in the retail market and institutional sales which
contributed to 50% of the sales.
Sep 2003 –Nov 2006 Wrigley’s India Ltd as Sales officer – Retail

3.  Appointment & Management of Re-distributor in Central Mumbai
 Negotiating infra requirement like salesman,merchandiser,delivery units needed for businesss.
 Market coverage through ready stock units or order booking depending on the degree of accessibility and
viability of market.
 Addition of new pan kiosk and new shops in route list periodically through Market storming Operations.
 Planning of primary sales and monitor secondary sales to control inventory of stockiest as per norm.
 Assist Merchandiser Executive in negotiating space with store for display and dispensing units.
 Stock replacements to Expire or damage ensure market hygiene.
 Training stockiest sales force on sales call, sales call flow & product information
 Reporting of competitor’s trade schemes and consumer promo periodically.
Achievements & Performance Measures:
 Successfully Implemented new strategies for growth in Central Mumbai by appointing field officers and
channel partners which resulted in the growth of product reach and sales growth of more than 200% in 2
months.
June 1999–Aug 2003 Parle products Ltd as Territory Sales officer – Retail
 Appointment & Management of Re-distributor in territory.
 Planning monthly business stockiest wise.
 Rural Market coverage through Pilot Salesman in interiors of South Mumbai
 Planning of PJP plan of Pilot salesman man days in each rural market.
 Locate new rural markets and bring them under direct coverage of stockiest.
 On the job and periodic product selling story training to stockiest sales team.
 Report impact of promotions/schemes on sales and competitor activity.
 Expire or damage stock replacement to ensure market hygiene.
 Training stockiest sales force on sales call, sales call flow & product information.
 Reporting of competitor’s trade schemes and consumer promo periodically.
EDUCATIONAL & ADDITIONAL QUALIFICATIONS:
 Bachelor of Commerce - University of Mumbai
PERSONAL DETAILS:
 Date of Birth : 27th October 1974.
 Hobbies / Interests : Yoga, Music, Sports, singing.