A presentation on how to use linkedin features to give your business a professional image.

1. Using features for business Presenter: RabiyaJilani Director, Business Incubation Center CEO, Lumenica LLC

2. © 2009 Business Incubation Center at CBP

3. 91% say consumer reviews are the #1 aid to buying decisions 87% trust a friends recommendation over critics review Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions 26% of search results link to user-generated content © 2009 Business Incubation Center at CBP

4. Advertising/Promotion Opportunity to establish yourself as the expert The 5 Cs of Social Media Content Connections Community Conversations Constantly Changing © 2009 Business Incubation Center at CBP

6. © 2009 Business Incubation Center at CBP

8. For more info about linkedin: http://learn.linkedin.com/what-is-linkedin/ © 2009 Business Incubation Center at CBP

9. Profiles © 2009 Business Incubation Center at CBP

11. List your current and past positions

12. List Education

13. Add a profile picture (make sure its professional)

14. Add a Summary paragraph

16. © 2009 Business Incubation Center at CBP More info about profiles: http://learn.linkedin.com/profiles/# Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc

17. Connecting with Others © 2009 Business Incubation Center at CBP

19. Find Contacts via custom search

20. You can add individual email address

22. © 2009 Business Incubation Center at CBP

23. Company Profiles © 2009 Business Incubation Center at CBP

24. © 2009 Business Incubation Center at CBP Adding a Company Profile: Step 1: Go to http://www.linkedin.com/companies?didentcompy= Add email address Step 2: Confirm Email address

25. © 2009 Business Incubation Center at CBP Step 3: *Company Name *Email Domain(s) * Website URL * Description * Industry * # of employees * Type * Country *Postal Code

26. © 2009 Business Incubation Center at CBP Company info Related Companies Company Description Company Employees Recent Promos Key Stats

27. Groups © 2009 Business Incubation Center at CBP

28. © 2009 Business Incubation Center at CBP A good idea: Sign up for a group Listen Participate create

29. © 2009 Business Incubation Center at CBP Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm Click on screenshot to see video

30. Events © 2009 Business Incubation Center at CBP

34. Step 3: Connect with people

35. Step 4: Explore Applications

36. Step 5: Create Company Profile

37. Step 6: Join a Group

38. Step 7: Create a group

39. Step 8: Explore Events

40. Step 9: Keep updating status (1-2 times a week)

43. Covert customers into brand advocates

44. Encourage referrals

45. Create a buzz