MSU advertising class final presentation

1. {
Domino’s
The Digital Difference

2. Michelle Sampson:
 21
 Junior
 MSU student
 Bold, independent
 Looking to better
herself
Target Market

3.  Currently Domino’s is attempting to brand
themselves as a high quality pizza brand with
character
Domino’s Branding

4. Committed to Greatness

5. Social Media
Twitter
• Relative and Recent
Events
• Twitter contest
#CommittedToGreatness
Facebook
• Pictures, quotes, ideas
• Combatting bad
feedback
• Facebook
advertisements

6.  The sponsorship of popular bloggers who are committed to their
idea of greatness
Bloggers

7.  KEY WORDS:
• Dominos
• Pizza
• Handmade
• Gourmet
• Delivery
• Lunch
• Dinner
• Pan pizza
AdWords
DOMINO’S PIZZA
Gourmet Thin Crust
Pick up & delivery
www.dominos.com

8.  Buzzfeed is a new and upcoming site with
a blog like feel that offers cool new ways
to advertise
Buzzfeed

9. Budget total: 100,000 to 150,000
Budget
• Social Media monitor:
$60,000 annually
• AdWord Campaign:
$70,000
• Facebook Ads:
$10,000
• Blog sponsorship:
$8,000

10. Brand Awareness
Online site visits
Perceptions of the Brand
SELL MORE PIZZAS
Measuring Success