Dealing with Google's (not provided)
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After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics
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Dealing with Google's (not provided)
- 1. Dealing with (not provided)
- 2. Rachael Gerson (@rachaelgerson) - Head of Analytics at SEER Interactive - Google Analytics Top Contributor - GA Certified - Data Junkie - Lover/owner of cute puppy named Cooper
- 3. October 18 Announcement “As part of our commitment to provide a more secure online experience, today we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com.”
- 5. October 18 Announcement “For organic search results on SSL search, a web site will only know that the user came from google.com.”
- 6. Keywords – Prior to Change
- 7. Keywords – After Change
- 8. • How can they do this? • What can we do about the change? • Will Google reverse the decision? • Do you believe the privacy claims? • Do users who pay for Google Analytics Premium service get this data? • Can I still see the data in Omniture/Webtrends/Coremetrics/etc.? • What should I do next?
- 9. DON’T PANIC
- 10. Dilemma We Ran Into • SEO profiles intentionally exclude branded terms • (not provided) traffic could be branded or non-branded • Branded terms have different engagement metrics
- 11. Calculate How Much Traffic is (not provided) Metrics Needed: • Google Organic Traffic • Google (not provided) Traffic • Google Organic Branded Traffic – RegEx <3
- 12. Fun Spreadsheet @rachaelgerson – Just tweeted link
- 13. More Fun Toys
- 14. Webmaster Tools
- 15. 5 Options to Pair Data
- 16. Option 1 – Filter Pairing Keyword + Landing Page
- 17. Option 2 – Advanced Segment for (not provided)
- 18. Option 3 – New Profile Containing Only (not provided)
- 19. Option 4 – Custom Report
- 20. Option 5 – Kind of Fantastic Create a brand new profile, matching same settings as your main profile Add a new filter
- 23. What Have You Been Doing?
- 24. @rachaelgerson OR GA Forum
Notes de l'éditeur
- BIG disclaimer - %s may not be the same. Using this just so we get some measure info
- Google initially said single digit %s
- Pros – Quick, easy Cons – Needs to be done each time
- Pros – Quick, easy Cons – Needs to be done each time
- Pros – Quick, easy Cons – Needs to be done each time
- Can navigate to Landing Page report Pros – Saves, can be applied to most traffic
- Pros – No Fast-Access Mode issues, data is kept completely separate Cons – Cannot be done if user doesn’t have admin access, creates another profile to monitor
- Need to be an admin
- Need to be an admin Can now look at all reports with this, goals etc