1. Double page spread Overview
Within each of these Vibe double page spreads, they have all been designed
and published in order to attract, draw in and entertain its readership from the
RnB genre of music. By comparing these five double page spreads the brand
identity of repeated patterns and shared features will be evident.

2. In all of these five double page spreads, in every issue the main image of the
artist appears to take up 50% of the spread displaying their authority as an
artist but also engaging with the reader. In most of Vibe’s double page spreads
they don’t have big bold titles or headlines they generally tend to use
quotations of some of the interview or passage and make it bold so it stands
out to the reader, making them want to read more. Another repeated pattern
within these double page spreads is the main image tends to always be a solo
artist as there are rarely any groups in the RnB music industry. In both pages of
the spreads the artist seems to always dominate and control as in quite a lot of
issues they are given a whole page to themselves, for example the Usher
double page spread is a prime example whereas the Ciara spread she has not
been given a whole page to herself however she is standing nude which will
automatically draw attention to her especially from the male readers. There
are many different ways in which a magazine can catch the reader’s attention
and Vibe achieves this flawlessly.
Throughout all of these six double page spreads, the layout of each appears to
remain that simplistic structure as they have with their content pages, colours
also being very similar in the way they are simple, yet it still manages to
engage its readers just by its simplicity. The main image seems to be the main
similarity as they are portrayed that the article features around the image thus
strengthening the uniqueness and creativity in every issue. The double page
spread issue with Solange Knowles featuring within it is the perfect example
where the text is arranged around her giving Solange that authority. The strip
of images at the top of the issue make it more effect especially as they are
shown in a black and white effect just like the text, then Solange being in the
middle her image is in full colour giving the spread the effect that Solange is
meant to be ‘standing out’. The pose Solange Knowles appear to be doing is
very innocent and almost childlike as she is standing with her hands placed
behind her back with her feet turned in, like a child would reinforcing an
innocent feel to the double page spread.
The article fonts are always generally the same in every issue either placed on
the left or right hand corner of the page displaying “Vibe” reinforces the
maintained brand identity throughout the magazine. This not only allows the
readership to identify and understand the magazine but also creates a bond

3. between the readers and the magazine as it’s something the readers gets used
too.
Both the male and female gender is very much involved and equal within the
RnB music industry, however women are presented as sex objects such as the
Ciara double page spread she is posing in the nude suggesting Ciara is being
provocative as the camera shot has been done in a way so that the readers
have the view of her whole body introducing a sexual and provocative tone
reinforcing the stereotype of women within the industry. However men are
presented as masculine such as the Usher issue, he is posing with a cigarette in
his hand with the smoke in the air reinforcing his authority as a man but also a
well known RnB artist.