Podcamp Halifax 2014: A social experiment between developers and marketers
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Experiments in collaboration and culture.
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Podcamp Halifax 2014: A social experiment between developers and marketers
- 1. Beauty & the Beast A social experiment between developers and marketers at T4G
- 3. A SERVICE-INDUSTRY BRAIN Stuff I think about because somebody asked me to think about it Wouldn’t it be cool if _________________ _____
- 4. IN PURSUIT OF SENSORY DIGITAL EXPERIENCES Lickestra: An Interactive Ice Cream Orchestra Charlie Brooker’s “Black Mirror” series
- 5. IN PURSUIT OF THE EPIPHANY! As the audience We’re seeking to find that “new”, that “wow” As presenters We want to be that “new”, that “wow” A lot of pressure on both sides
- 6. IN PURSUIT OF SEX APPEAL Most of us work in service Product gets the investment and press Makes product the gamble Odds increase with culture Let’s make service sexy
- 7. PODCAMP PREPARATION PHASES AWKWARDNESS EXCITEMENT BONDING LE COLD SWEAT REFLECTION LEARNING
- 8. AWKWARDNESS
- 10. “Don’t take this the wrong way, but when I have to communicate technical details to marketing people, it reminds me of my work with the elderly.”
- 11. CHALLENGES Can’t talk about client work Not enough time to explore the cool stuff, like the creation of interactive products, games or environments with Arduino and Raspberry Pi. Or something with iBeacons or spatial data Little opportunity to exchange ideas above personal interaction Even in a technology company, developers are underrepresented School doesn’t prepare you for industry … for real-world work
- 12. QUESTIONS What does it mean to be a technology firm? How do we integrate disparate perspectives? How do you build traction with innovation in a small market? How do you build traction with innovation in Halifax? How we can build momentum around collaboration in the local tech community? How can we get more involved with organisations like Volta?
- 13. DISCUSSION People love products demos, something shiny Would be great to actually make something cool Would be good to explore different type of work (e.g. marketing take on more technical tasks and developers input into marketing)
- 14. PLAN Buy a kit, define an object or offer a problem (even if it’s something ridiculous or fictitious) where Team Development and Team Marketing can explore approach to product/service development and business environment This may even be presented as a kind of 10-day hack-to-market-a-thon. Perhaps each team gets a MakeyMakey kit or a ________________ and has to assemble it, in addition to lean launch plan
- 15. EXCITEMENT
- 17. Makey Makey Mission “We believe that everyone is creative, inventive, and imaginative. We believe that everyone can create the future and change the world. So we have dedicated our lives to making easy-to-use invention kits. We believe that the whole world is a construction kit, if we choose to see it that way.”
- 20. BONDING
- 27. LE COLD SWEAT
- 29. REFLECTION
- 33. “Something in the final brief resonated about encouraging “Play” as a method of generating “cool shit”. For example, our team used to have a semi-weekly innovation lab which is really just a half-hour meeting to chat about tech and what might be fun to build.”
- 34. “I love getting ideas of cool things to make, but I rarely ever follow through on them, worrying if I would have to ability to develop the thing (self-doubt) Would people actually buy it? Is it worth taking time to invest in it? This is where more developers/marketers working together would come in handy Playing with the objects connected to the Makey Makey last Sunday evening gave me lots of thoughts about new things to make – some related to the Makey Makey, and others not.”
- 35. Game design by Stephen & Amanda Elkins at the Maker Symposium in March 2014, NSCAD’s IAC
- 36. LEARNING
- 37. “Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same as never leaving.” Terry Pratchett, A Hat Full of Sky
- 38. SHARING GROUND COOL SHIT PLAY MARKETING DEVELOPMENT Ambiguous problems Distinct problems Business & Human Context/Compatibility Technology/Platform Context/Compatibility Frontline Defined scheduleStretched schedule Behind the scenes Facilitate and set-up Produce
- 39. WHAT WE’D DO DIFFERENTLY Rotate facilitator More time (preparation) – skillset transference takes three months Much more time (electronic equipment) More equipment (play & playback) Greatest challenge is not invention, it’s momentum
- 40. “PHYGITAL” IS EXCITING …. AND COMPLICATED Perceived Constraints Actual constraints
- 41. INVESTING IN NEW TECHNOLOGIES NOT ONLY DEMANDS BUDGET & RESOURCES IN THE ABSENCE OF TRADITIONAL GOALS… …BUT EXPLORATION & INNOVATION CANNOT BE SCHEDULED AGAINST CONVENTIONAL CAMPAIGN PLANNING CYCLES
- 42. WHAT HAS THIS CHANGED* Plan for permanent exhibits in the company Collaboration with Halifax Makerspace Employee grants of $X each for electronics kits – with an onus on individuals to document, share and publish their activity Library and gallery space Regular, multi-team participation * <Cough, cough> Announce first, beg for forgiveness later. Make it easy for leadership team to approve.
- 43. PROCESS & CULTURE INCREASE THE ODDS “When you’re trying to get better at something – a creative skill, such as cartooning, or a habit, such as regular exercise – think in terms of systems, not goals.” “Focusing on a system means focusing on what you can control (your actions) rather than what you can’t (the endlessly unpredictable external world). Keep working your system and you’ll maximise the chances that success will find you. Live in pursuit of goals and you’ll feel like a failure even when you’re succeeding.”
- 44. Makey Makey Online Direct from MakeyMakey.com Amazon – but check the detail between .com and .ca Sparkfun.com Adafruit.com Often cheaper to buy in bulk Halifax Makerspace has a Google Group – useful to discuss what and where to buy kits, boards and components If in doubt, ask (http://halifaxmakerspace.org/ ) Halifax Makerspace “Infinity Mirror”, Nocturne 2013
- 45. “When meeting people from a foreign culture, offer a few gifts that reflect your interests as a gesture of friendship. Better yet, give things you’ve created yourself. Also, explore their interests and their culture. Ultimately, the best way to forge a lasting friendship is to create something together. Whether it’s a meal, an art project or a spontaneous dance party, when you create something with others, you build a connection that lasts a lifetime.” International Diplomacy Guidebook
Notes de l'éditeur
- Once upon a time there was a technology firm with lots of different business units. Each business unit had a unique focus and tended to operate pretty autonomously, but every now and then people would embark on polite conversation in the kitchen and slowly shared interests were revealed
- Even if we’re not consciously aware that we come to events like Podcamp for an epiphany, on some level
- We start things, we can’t finish
- What if we could pitch marketers against developers in some sort of experiment, not to necessarily compete to the bitter end, but to compare their tools, techniques and processes in solving problems?
- New territory, new people
- http://www.makeymakey.com, https://www.sparkfun.com/, adafruit.com, amazon Arduino Leonardo Out of the box functionality/easy to get going Can extend functionality with Arduino IDE (explain IDE), upload custom code V 1.2 has key-remap built-in, but we had to deploy code. Had some trouble with drivers, but was quite seamless
- We are inspired by the Maker Movement. We want to help people start to think of themselves as Makers and agents of change. When you have the "Maker's Mindset," you know you can change the world.
- Project management MakeyMakey kit Last one from Discovery Centre
- 4pm last Thursday THE BURDEN OF EXPECTATION! Looking for the insight. Jack and Beanstalk You sold the cow for a few beans?! // Huge investment in effort and energy, value at this point unclear
- Idealization of the “deep thinker” solving problems in a vacuum. Collaboration with a diversely skilled group helps us develop as professionals and achieve our goals. Without outside influence, our self-set goal posts won’t elevate ourselves or the profession. The language we speak is different. The thought-stream, free flow of ideas is great for a brainstorm, but when it lacks a cohesive outcome we struggle to follow along. For developers direction is important. We’re goal oriented. We design and implement discrete solutions. When we can’t see an end point, we become disillusioned and our motivation wanes. Understanding the question is important. We like to know, in intimate detail, what problems we are solving. We do what we do because we like to conquer tough challenges. Understanding every facet empowers us to achieve this. There is no such thing as a minor detail. We see the matrix. Possibilities flash before our eyes in an instant. In a coffee-fueled craze we consider every seemingly minor detail and consider its potential impacts. We move slowly We’re intimately passionate about our projects. Imagining future endeavors before finishing another can feel adulterous. We don’t want to abandon our baby We like to play Gadgets fascinate us. We turn into children when trying to imagine all the possibilities associated with a particular piece of technology. We believe anything can be automated with the right amount of effort.
- It seems necessary for some of us developers to step out of our comfort zone, conquer our fear of failure and “take the plunge”, so to speak. Our insistence on a “clear vision” and well defined goals may in fact be limiting our success. Failure is only a learning experience for future endeavors.
- -Play as an exercise to generate “cool shit”. -Innovation lab revival -Onus of individuals, have momentum/energy at all times (between events) -Having a repertoire I maintain that part of the gap between marketers and developers is a mutual lack of understanding of what the other’s role entails, compounded by stereotypes associated with each.
- Something beyond watching the trends and cool projects from other places. Burdened by the weight of other people’s cool. Sparks this two-fold reaction: “Damn that’s cool, I wish we’d done that.” This doesn’t inspire creative thought, original work or empower people It doesn’t help us understand the medium The Internet shouldn’t be an inspiration medium, should be used to expand and strengthen direction that comes from local insights At best, we keep up
- International Diplomacy Guidebook