Spark Boulder's Get S.E.T. Series Presents: "Getting Hired" with Rachel Beisel, Founder of Colorado Women's Cycling Project, LeadOut Sales and VP of CableLabs. Walk away knowing: 1) Genuine networking skills 2) How to find (and land) your dream job 3) Negotiation 101 4) Nailing the Interview

1. HOW TO GET THE JOB
GET SET (STARTUP EXPECTATIONS TRAINING)

2. RACHEL BEISEL
@missbikesalot

3. INTRODUCTION
IS THIS PERSON QUALIFIED TO TALK TO ME???
▸ 10+ years in Marketing, Communications, Sales & Strategy
▸ Technology, Outdoor, Innovation, Consulting, Retail, Entertainment
▸ Startups to Mid-market to Enterprises
▸ Agency-side & Client-side
▸ Nonprofit & Government
▸ Services & Products
▸ Business Owner a couple times

4. INTRODUCTION
AGENDA
▸ Intro to the Job Market
▸ Genuine Networking
▸ Sidedooring Effectively
▸ Negotiation Strategies
▸ Personal Brand
▸ Put it all to Practice

5. WHAT ARE MY OPTIONS?
INTRO TO THE JOB MARKET

7. INTRO TO THE JOB MARKET
WHAT JOBS ARE OUT THERE FOR YOU?
▸ Copywriter, Art Director, Graphic Designer, Studio Artist, Production Designer, UX/UI,
Creative Technologist, Account Manager, Project Manager, Producer, Interactive,
Digital, Art buyer, Media buyer, Strategist, Strategic planner
▸ DemandGen, Director of Communications, Marketing Automation Specialist, Product
Marketing, Account Manager, Channel Marketing, Strategic Partnerships, Analyst
Relations, Market Manager, Digital Marketing, Coordinator, Customer Service
▸ Sales: Account Executive, Corporate Partner, Client Sales Director, Sales Enablement,
Sales Qualification
▸ Public Relations: Publicist, Partner, Media Relations, Coordinator, Copywriting
▸ And MOAR -> Product Roles, Engineering, Design, HR, Recruiting, Sales,
Bookkeeping, Culture, and many many more

8. INTRO TO THE JOB MARKET
INDUSTRIES & BUSINESS TYPES
▸ Technology, Entertainment, Manufacturing, HC, BFS, AIM and many
more (Vertical)
▸ Agencies (PR, Creative, Full Service) vs Client-side
▸ Services vs Product
▸ B2B vs B2C
▸ Nonprofit 501(c)3+
▸ Government
▸ B-Corp

9. “ONE IMPORTANT KEY TO SUCCESS IS
SELF-CONFIDENCE. AN IMPORTANT KEY
TO SELF-CONFIDENCE IS
PREPARATION.”
–Arthur Ashe
INTRO TO THE JOB MARKET

10. GIVE BEFORE
YOU GET
GENUINE
NETWORKING

11. GENUINE NETWORKING
SPONSORSHIP VS MENTORSHIP
▸ A Mentor relationship is one way
▸ A Sponsor relationship goes both ways
▸ Read: Forget a Mentor, Find a Sponsor
▸ What are the differences?

13. GENUINE NETWORKING
VOLUNTEERING
▸ Stay relevant in the community through giving back periodically.
▸ Nonprofit - nonprofits allow you to practice your skills and meet professional
donors. Also resume building while helping a good cause.
▸ Example: Identify charities/networking groups that the company supports and
volunteer your time there. Volunteer for a gala or go to that wine event.
▸ Startup Communities - events and meet ups every night of the week needing
volunteers. Great way to meet people without asking for a favor first.
▸ Example: Startup Weeks and weekends. FYI - I am here volunteering. BUT I’m
getting practice, building a network, and a resume
▸ City and government - Downtown Partnerships, governing bodies of sports or
activities you like.
▸ Also important - learn to say no sometimes too. Burnout is real.

14. GENUINE NETWORKING
ONLINE & OFFLINE NETWORKING
▸ ONLINE: Slack communities, Twitter lists, Forums like HN/reddit,
LinkedIn
▸ OFFLINE: Startup Weeks, Weekends, Coworking spaces, BOCC,
DOCC, Caffeinated Mornings, House of Genius, Meetups
▸ DIRECT: Direct to company or leverage COI
▸ How to Make Friends and Influence People by Dale Carnegie
▸ More info: https://medium.com/@missbikesalot/comprehensive-
guide-to-the-boulder-denver-startup-and-tech-
scene-541ff4bc43ab

16. GENUINE NETWORKING
NETWORK BUILDING NEVER STOPS
▸ Practice with friends, family, and alumni network first.
▸ It can be exhausting. Especially if you’re an introvert.
▸ Put yourself in an uncomfortable situation at least once a quarter. Growth only comes from
saying yes to things that make you nervous.
▸ Example: speak publicly, volunteer for something new, reach out to someone in your
company you’ve never met, etc.
▸ Tips:
▸ Connect immediately on LinkedIn with a personal note (use as reference later)
▸ If programming a phone number, put in phone with notes on how you met the person.
▸ Listen intently to what this person does because you can proactively help them later.
Example: connecting people for jobs, referring business to them, etc.

17. GENUINE NETWORKING
DOS AND DON’TS
▸ DO pay for that coffee - if you ask for coffee you better have intentions of paying
▸ DO have clear intent and let me know ahead of time
▸ DO ask how are you also going to be able to assist me
▸ Ex. you have a portfolio ask for critiques, don’t just ask my path because it will be different than yours.
▸ DON’T waste someone’s time with chummy conversation. Save that for when you volunteer or at a networking event
▸ DON’T schedule an hour, schedule 30 minutes if they are busier
▸ You suggest a place close to them and give 3 windows of time
▸ You send the invite , I’m already taking time out of my busy day so make it easy on me
▸ DON’T Ask me something that you will find searching on the internet. Ain’t no one got time for that.
▸ DON’T ask questions that are related to something I charge people a lot of money for
▸ DO ask how to get involved or how to help the person you’re having a coffee with.
▸ Ex. “What should I listen for to help you in your [insert something specific] career?”
▸ DO HANDWRITTEN THANK YOU NOTES
▸ Put a creative spin on it - interviewing for a blog series,
▸ Example of a well written request and not so well written request

18. KNOW HOW TO GET IN
FROM THE OUTSIDE
SIDEDOORING
EFFECTIVELY

19. SIDEDOORING EFFECTIVELY
INTERNSHIPS & APPRENTICESHIPS TO HIRE
▸ Assume every single internship is one long interview.
▸ Even unpaid internships can be career building.
▸ Treat an internship like an internship and you might not get a
good reference.
▸ If you don’t see an internship at a company, then email HR or an
office manager and create a job that you’d like to do.
▸ Don’t NOT apply if you don’t think you’re qualified.
▸ Don’t get discouraged if you don’t get the job. Try try again.

20. SIDEDOORING EFFECTIVELY
KNOW THE INDUSTRY
▸ Make it a part of your daily routine.
▸ Subscribe to newsletters, read white papers, business journals, podcasts, etc.
▸ Example: don’t contact a company that just lost a massive account bc that
means other v talented people lost their jobs
▸ Know the lingo
▸ Buzzwords are in every industry - know them
▸ Understand current events and how it affects companies you work for
▸ Read the news (not pundits): It’s depressing lately but it’s a necessity.
▸ Example: H1B visa law, this is going to directly affect companies you’ll be
working for.

21. SIDEDOORING EFFECTIVELY
TALK TO STRANGERS
▸ We don’t talk to each other anymore. We stare at our
phones. In the lift lines, at the grocery store, at the coffee
shop. It’s all practice and you never know who you will
meet that could lead to your next job.
▸ Study young police officers don’t understand how to talk
to strangers.
▸ Practice negotiating in every situation (example, when in
CB).

22. SIDEDOORING EFFECTIVELY
BUILD SOMETHING YOU’RE PASSIONATE ABOUT
▸ Allows you to practice new tools and technologies while
building a portfolio.
▸ You will learn something new every time you do.
▸ Example:

24. NOT ALL ABOUT
YOU
NEGOTIATION
STRATEGIES

25. NEGOTIATION STRATEGIES
INTERVIEWING
▸ STAR Method
▸ Don’t sell yourself, sell what you do for the company
▸ Active listening
▸ Relate to your past history even if it might not be the same
industry.

26. NEGOTIATION STRATEGIES
SALARY DISCUSSIONS
▸ Do your research. i.e. Glassdoor, payscale
▸ Know your trade offs
▸ Goldilocks Principal (not too high and not too low)
▸ Know the difference between startup vs public company
▸ Negotiations can happen any time of year
▸ Example: My current gig - what did I do?

27. NEGOTIATION STRATEGIES
EXPECTATIONS
▸ Overnight success usually takes 10 years of dedication.
▸ Sometimes you have to say yes, and worry about things
later.
▸ Put in the time above and beyond your 40 if you want to
excel. To do this you must first enjoy what you’re doing.
▸ Create opportunities at your job, don’t let your curiosity
stop when you land it.

28. NEGOTIATION STRATEGIES
PRACTICE MAKES PERFECT
▸ 10x easier to get another job when you already have one
▸ Play the parrot game
▸ Power pose, scrunch your toes
▸ Write down and rehearse
▸ Dress one step up for the job you want
▸ Smile - even if they aren’t, especially on phone interviews (I stand
too)
▸ Be prepared to ask questions to show you did your research

29. NEGOTIATION STRATEGIES
REVIEWS
▸ You will receive feedback unsolicited an in reviews
▸ Ask about the review process - 90 day, 60 day? Quarterly?
▸ Don’t deliver a book report in your reviews: “Don’t tell me
what you did, tell me the impact you made.”
▸ Typically raises happen with inflation in a year. 2%ish is
industry standard.

30. NEGOTIATION STRATEGIES
SALARY RANGES
▸ Junior Dev: 50-75k
▸ Junior Marketer: 30-50k
▸ Junior Creative: 35 - 60k
▸ Junior Sales: 30 - 50k base
▸ Office Manager: 25 - 50k
▸ Junior PM or Acct coordinator: 40 - 50k

31. WAY MORE THAN
A RESUME
PERSONAL
BRAND

32. PERSONAL BRAND
PERSONAL WEBSITE IS THE NEW RESUME
▸ No excuse to not have one: Squarespace, Wordpress, Big
Cartel, Shopify, Cargo Collective, Behance
▸ Weave in Google Analytics
▸ Have a PDF on your website (but remove contact info like
email and personal address)
▸ Basic understanding of technology required and necessary
for any future job
▸ Link to your social profiles

33. PERSONAL BRAND
TIPS AND TRICKS
▸ Write a blog (thought leadership takes time to build - position yourself to be a
leader in your industry)
▸ Create a portfolio - especially if you’re a creative or contribute to something online
▸ Leave behinds
▸ Weaving identity outside of career into your online presence.
▸ Don’t make your career your identity (unless you want that).
▸ Resumes: quantify accomplishments, 3rd person, active voice for active jobs,
passive voice for past jobs
▸ HANDWRITTEN NOTE!!!!
▸ If you do all this and don’t get the job - DO NOT GET DISCOURAGED

34. TEXT
EXAMPLES
▸ https://blog.hubspot.com/sales/interview-thank-you-email#sm.
0001ripife18d3fkfuvk3y61iolem
▸ http://work.chron.com/send-thank-creative-agency-job-
interview-16735.html
▸ https://www.forbes.com/sites/jacquelynsmith/2013/08/15/20-
creative-things-job-seekers-have-done-to-get-noticed/
#4658a66534b9
▸ https://www.thebalance.com/thank-you-email-after-job-
interview-2063958

35. ROLE PLAY TIME
LET’S
PRACTICE

36. PRACTICE
MOCK INTERVIEW
▸ 3 min each, break into pairs
▸ pick one question from the STAR Method
▸ one is interviewer and one is interviewee. Apply some of
the skills above. Then switch.

37. PRACTICE
HOMEWORK
▸ Pick a CMS, set up a website, then upload your resume to it. Set
up Google Analytics in the header code.
▸ Connect with me on LinkedIn and all of your classmates. Anytime
you meet someone new, connect with them on LinkedIn.
▸ Attend an event in the next 30 days related to an industry you
think you might enjoy.
▸ Volunteer at an event in the next 3 months that interests you.
▸ Watch Margaret Neale’s Negotiation Strategy videos and read
Forget a Mentor Find a Sponsor

38. HTTPS://WWW.SLIDESHARE.NET/
RACHELLEIGHSCOTT1/GET-SET-
GETTING-HIRED-WITH-RACHEL-BEISEL
Thank YOU!
PRESENTATION AVAILABLE HERE

39. HOW TO GET THE JOB
GET SET (STARTUP EXPECTATIONS TRAINING)