An overview of some of the development efforts in Historic Downtown Maplewood, Missouri. The city of Maplewood redeveloped its downtown by creating a Special Business District and a retail-only zone. The process for opening a business was streamlined, city staff work as a team to assist businesses in opening. Events, public art and adding key businesses to the districts helped increase the momentum of the area.

1. Somewhere between Mayberry and Metropolis
Rachelle L’Ecuyer
Director of Community Development

2. Maplewood, Established 1908
Approximately 8 miles from Downtown St. Louis
Downtown development spurred by street car hub at Sutton Loop

3. Maplewood 1940’s to 1960’s
Known as one of the shopping meccas of St. Louis County

4. Maplewood Economic Development is:
1. A team effort: businesses and city officials
2. Streamlined process: fostering business development by
streamlining the municipal process for businesses.
3. Professional Level Services: a professional team
managing the process.
4. Zoning: stabilizing districts through zoning.
5. Public Relations and Marketing: not just attracting new
businesses but developing the existing business community.

5. City of Maplewood Municipal Process
Just a Few
Steps to
“We’re
Open!”
City Clerk – Business License Application
Building Official – Inspections
& Occupancy Permit
City Commission Meetings -
A Customized Meeting Schedule &
Less Than 45-Day Timeframe
Open for Business – Let the Good
Times Begin! The City & Chamber
Welcome & Ribbon Cutting

6. Today or ASAP
Last Wednesday of
the Month
10 Days Prior to the
2nd Thursday of the
Month
First Monday of
the Month
Second
Tuesday
of the
Month
Second
Thursday of the
Month
Fourth Tuesday of the
Month
If all above items
checked, you are
complete!
Plan Opening
Ceremonies
By 5 PM
City Hall
Plan & Zoning Application
Due to City Manager,
Marty Corcoran at City Hall.
E-mail:
marty@cityofmaplewood.c
om
By 5 PM
City Hall
Design & Review Board
Application Due to Brian
Herr. E-mail:
bherr@cityofmaplewood.c
om
6 PM
City Hall
Design & Review
Board Meeting
Review/Approval
Call Rachelle L’Ecuyer to
coordinate PR needs and
ribbon-cutting with
Maplewood Chamber.
Direct: 646-3607 or cell: 369-
8456
You may also wish to join
the Maplewood Chamber
of Commerce. Call 781-
8588 or go to:
www.maplewood-
chamber.com
Start the City Process: City Clerk
Karen Scheidt, 646-3604, takes
completed business license and
liquor license applications and
fees (see back side of this sheet
for fee schedule). City Clerk will
also assist with scheduling
building inspections.
If needed, also, call St. Louis
County for Health Department
Permit: 615-0600 and Plumbing
and Electric Permit: 615-5184.
City of Maplewood Municipal Requirements Timeline
7 PM
City Hall
Plan & Zoning
Meeting
Conditional Use
Permit
7:30 PM
City Hall
City Council
Public Hearing Final
Reading for
Conditional Use
Permit
7:30 PM
City Hall
City Council
Reading for
Conditional Use
Permit
Completion Checklist:
 ConditionalUse PermitObtained
 Building/SignPermitApproved/
Received
 Building/FireInspection
Approved
 Business License Issued
 Liquor License Issued (if
applicable)
 St. Louis County Plumbing/
Electrical Inspections
Completed

7. The Maplewood Special Business
District (SBD) is home to over 200
Businesses. The City of Maplewood
has more than 500 businesses.
The SBD, also known as, Historic
Downtown Maplewood, is a shopping,
dining and entertainment destination.
Walkability Score = 89

8. Business Incentives
DIRECT TO BUSINESSES
 Sign grants
 Renovation grants
 Assistance to New Businesses
PLUS
 Marketing and advertising

9. Impact of Business Incentives
 Stabilized businesses
 High occupancy rate
 Active Business Community

10. Impact of Business Incentives

11. Branding in Downtown Maplewood
 Signage
 Bike Racks
 Trash Cans
 Banners

12. Social Media is a marketing program.
Develop and follow a plan with established criteria.
Facebook:
Facebook.com/enjoy.maplewood
Facebook.com/cityofmaplewood
Twitter:
Twitter.com/enjoymaplewood

13. Creating a Destination
Public Art and Events are economic development tools.
These tools create a sense of place and purpose.
These are initiatives that attract people to an area and convince
them to return time and again.

14. Art in Downtown Maplewood

15. Events are economic development tools