WD Partners is a global brand, operations, and build firm specialized in multi-unit retail with 40+ years of experience. They have 8 offices worldwide and over 300 associates providing services including consumer insights, design, operations engineering, architecture, construction, and more. Their focus is on gaining consumer insights to inform creative strategies, operational improvements, and building designs for clients in various retail industries.
2. vitals
[sub-head]
40+ years of innovation
8 offices worldwide
main points
multi-unit specialists
300+ associates
secondary points
nationally licensed & registered
collaborative teams
third level points
single point of contact
brand. operations. build.
3. focus
[sub-head]
consumer insights & strategies
design & brand
main points
operations engineering
foodservice engineering
WD Partners is a global
secondary points
architecture & engineering
development services
brand, operations, and build firm—
third level points
construction administration
fabrication & implementation
specialists in multi-unit retail.
sustainable design
14. expertise A
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advertisi tive and
•
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full service market research
•
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capabilities quantit
s
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utilize innovative qualitative
and quantitative techniques
customer experience know-
how for retailers and
restaurants
Rachel Magni
professional focus group
Director,
moderation
Consumer Insights
advanced analytics and
modeling competencies P 781.291.2913
E rachel.magni@wdpartners.com
16. ideation
session
generate big ideas
examines category,
competition, brand, and
consumer dynamics
harvest, and concept the
freshest thinking
1. The path to innovation is getting the best heads in the room.
17. creative Design Tonality Map
validation Imaginative Plain
Uniquely associated to Uniquely associated
Cool
study
Plain, Simple
Design 2 with Existing
Contemporary,
Imaginative
Contemporary Old Fashioned,
Rustic
Design 2 Simple
Modern
generate confidence Bright
Rustic
Current
Old Fashioned
New Conservative
Fresh
Fresh,
Inviting
Progressive
Progressive
Existing
evalute the appeal, Cheerful
Up to Date
tonality, brand fit, brand
imagery, and preference Country
Friendly
Attractive
Casual Familiar
Design 1A Red Traditional
Design1B Green Homey Stable
Comfortable
understand the nuances, Warm
Country, Traditional
Colorful
attitudes, and usage of your
brand Uniquely associated with Shared between Existing
Design 1A Red and and Design 1A Red and
Design 1B Green Design 1B Green
Attractive, Comfortable, Warm Familiar, Stable
2. If you create it, they will come...but only if you nail it.
18. awareness,
B ran d S alien ce
B rand E ste em (F avorability R atin gs)
attitude & • QSR F is view e d m o re fa vo rab ly th a n “lo w er e nd ” Q S R ’s, b u t no t
a s fa vo ra b ly a s its fast casu a l com p e titors.
usage 10
General Brand Impressions
Base: Aware of [restaurant]
study
8
7.7
8
7.6 7.5
7.2
6.9 6.9
6.8 6.8
68% 6.5 6.4
% Favorable (8-10)
6.3
Avg Rating (1-10)
6.2
62%
measure 60% 58%
6
48%
42% 42% 41% 41%
37% 4
34% 33%
uncover brand strengths 32%
and opportunities 2
0
0%
I
E F J L
A B C D G H K M
R
R R R R
R R R R R R R
QS R
QS QS QS QS
QS QS QS QS QS QS QS QS
Q .3 (O n line ) B ase d o n a n yth ing yo u m a y h a ve e xp e rien ced , se en o r h e a rd , ple ase ra te h ow p o sitive o r n eg a tive you r feelin gs a re to w a rd
e a ch o f th e fo llo w in g qu ick se rvice restau ra n ts…
3. It’s the people you don’t see that complete the picture.
19. optimization Category 1
Purchase Interest
study
analyze
Interest Incremental Interest
Item
Cumulative Interest
(% Definitely Will Order) (Variety Potential)
(Total Users)
determine what appeals to
18%
Food Item 1 18% 18%
largest set of consumers
22%
Food Item 2 16% 4%
Food Item 3 16% 3% 25%
Food Item 4 12% 2% 26%
Food Item 5 13% 1% 27%
Current Reach = 27%
4. Variety is about more than stuff; it’s about the “right stuff.”
20. Everyday Essentials
segmentation
study
25% of Suit/Sport Coat category customers
21% of client’s customers (82 Index)
customer picture KEY STATS 34% visited client in past year with median spending of $750.
Category Spending - $1,250 (median)
Client share of segment spending- 12%
who are your customers OVERVIEW Not particularly clothes-involved
Wife or significant other buys most of his clothes.
how do your customers use
DEMOGRAPHICS Lowest income (mean $76K)
your brand Least educated (59% have college degree)
where else do your
customers go
customer focus
recommendation
Sept. 25, 2008 1
5. “One size fits all” is a losing proposition for attracting customers.
21. ethnography
customer experience
exploratory session with
consumer
examine consumer
decision-making in the field
recommend elemental
modifications
optimize customer
perceptions
6. Diving into the customer journey brings deep insights to the surface.
24. tracking
study
progress report
measures visit frequency,
brand consideration, and
use occasions
provides guidance in all
business initiatives
9. A trend line is more impactful than a single data point.
26. Expertise in retail innovation
why WD Partners is at the forefront of breakthrough innovation for multi-
unit retailers, restaurants and grocery stores. Our work with some
consumer of the biggest names in these industries and our dedication to
staying “ahead of the curve,” allows us to present a fresh approach
insights to achieving your goals.
from WD? Customized, full-service approach
Our Consumer Insights experts work closely with you and your
team to develop an intelligence program that tackles your specific
needs. Our experience with qualitative and quantitative
methodologies enables us to craft the right solutions to produce
actionable results.
Cost effective, streamlined intelligence
We start by auditing all existing, primary in-house research and
assessing opportunities for additional consumer intelligence. We
pride ourselves in working smartly and efficiently, delivering the
results you need while avoiding any duplication of efforts.
27. Participatory and inclusive process
why Reading research reports or watching presentations is not the
most effective way to learn. We immerse our teams in direct
consumer observation of consumers, and developing solutions. This full-
[sub-head]
engagement approach creates a shared understanding that speeds
insights the decision-making process.
from WD?
main points Brand-driven design
If your plans call for store development, our Consumer Insights
experts will work with an integrated WD Partners team of design-
secondary points
ers, architects, and engineers to capture and accurately translate
this intelligence into compelling, brand-right consumer
third level points environments.
Partnering for long-term success
Our client relationships are long-term investments. We want
to become a strategic partner for your business, offering you
actionable intelligence and ensuring your continued success
through a strong commitment and single point of contact.