1. COMMUNICATIONS PLANNING

3. Gender

4. Geographic location

5. Education

6. Level of income

8. Partnerships

9. Paid media

10. Blog ads

13. Colors

14. Fonts

16. Focused

17. Concise

18. Engaging

19. Unique

20. MemorableWhat do we want our supporters to do? Asking for “help” and “support” is too vague Are we being specific?

22. Create a plan to get from A to B

24. Look through all communications to evaluate our messaging for clarity, focus, conciseness, engagement, uniqueness, and memorability

26. Consistently generate press releases to report on our fundraising events, our stories, and our successes and milestones

27. Write letters to the editor (and blog posts?) in response to relevant newspaper articles or organizational news

28. Decide how we’d like to use partnerships and/or paid media to promote the organization