Radio Frequency Identification (RFID) technology uses radio waves to uniquely identify items. It consists of an antenna, transceiver, and RFID tag. RFID has many potential benefits for businesses including increased efficiency, profitability, and customer satisfaction. Examples of RFID uses include toll roads, inventory tracking, hotel check-ins, and ski pass access. While raising privacy concerns, the future potential of RFID is vast across many industries as it allows for improved customer service and competitive advantage.

1. Rachel Reber
Reem Nasraddin

2.  Radio Frequency Identification technology is a
term that is used to describe any method of
identifying a unique item in the form of a
serial number using radio waves.
 Example: Toll Roads-Use RFID technology to
collect payments. No need for a toll booth
worker.

3. Consists of three components
1.Antenna
2.Transceiver
3.RFID tag programmed with the
unique information

4.  Traced back to World War 2 when they had
similar technology called IFF
 IFF means Identification Friend or Foe
 Purpose of IFF was to recognize if the
incoming aircraft was a civilian plane or an
enemy plane by using coded signals that
would activate the planes transponder

5.  After World War 2 scientist started to
discover the use of RFID to store and
transmit data

6.  There are many potential impacts of RFID
 Fast and more convenient
 Less employees
 More profit for businesses
 More efficient
 Versatile – it can benefit any company in any
industry

7.  Smart Check-in
 For preferred guests-rewards programs
 The key card has a RFID chip in it
 The day of check in you receive a text from
the hotel with your room number
 http://www.youtube.com/watch?v=7iCSAsm7
DGs&feature=channel_video_title
 Skip Check-in process
 Fast and efficient

8.  http://www.youtube.com/watch?v=iPnktJ0lKK
E&feature=player_embedded
 Perfect for young adult who love social media
 Competitive advantage
over other resorts

9.  Wal-Mart uses RFID to track inventory
 Study done by the University of Arkansas said
that the Wal-Mart locations that use RFID had
a larger success rate with customer
satisfaction because the availability of
specific products

10.  Blue Hills Ski Area just outside of Boston
Massachusetts uses a RFID system for
ticketing and access-control
 Reduces wait lines and makes it more
convenient for guests

11.  Interviewed Alicia Lundal – marketing expert
 When asked her opinion about RFID she
answered “it is important for businesses to be
continually thinking of better ways to create a
process that provides additional assistance or
ease to their customers”
 This is exactly what RFID does, it allows for
better customer service

12.  The potential of RFID is enormous
 It can be used in every business setting
 It will improve every business

13.  Pharmaceutical – track theft of highly
controlled drugs, such as OxyContin
 Airlines- track passenger bags
 Restaurants- enable its suppliers to make
after hour delivers to stores
 Retail-ExxonMobil uses “SpeedPass” which
collects money instantly
 Hotels
 Toll Roads
 Many more idustries

14.  The future of RFID is bright
 Examples of future ideas:
 Shopping helper: carry RFID tag to stores,
when you walk up to a clothing rack the
hangers will flash depending on your
preferences

15.  Smart Appliances
 Washing machine will choose cycle depending
on the tag information
 Smart refrigerator will take inventory and
alert you when food is expired, create
shopping lists, and find recipes you can make
with the ingredients inside the fridge

16.  Companies that pick up on
this trend will succeed and
have a large competitive
advantage

17.  (2011). Rfid, a vision of the future. Retrieved from
http://www.rsa.com/rsalabs/node.asp?id=2117
 Aim global. (2012). Retrieved from
http://www.aimglobal.org/technologies/RFID/what_is_rfid.asp
 Beal, V. (05-1). All about rfid. Retrieved from
http://www.webopedia.com/DidYouKnow/Computer_Science/2005/rfid.asp
 Rfid for small ski resorts. (2012). Retrieved from
http://www.rfidjournal.com/article/purchase/9399
 Check out this hotel's facebook obsessed rfid campaign inibiza . (2011). Retrieved
from http://thenextweb.com/socialmedia/2011/08/01/check-out-this-hotels-
facebook-obsessed-rfid-campaign-in-ibiza/
 Aloft opens door to "smart check-in" at more hotels. (2011). Retrieved from
http://www.starwoodhotels.com/alofthotels/newsevents/news/detail.html?mode=
pressReleasesDetail&id=EAME11052011
 Williams, R. (2008). [Web log message]. Retrieved from
http://www.pixelpod.co.uk/blog/2008/12/04/12-examples-of-rfid-across-
industries