Rachel Reuben

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I am a leader in the marketing and communications field and have been in the higher education industry for twenty years. I am a frequently invited speaker for national conferences, and have presented at the American Marketing Association’s Symposium for the Marketing of Higher Education, CASE, PRSA, eduWeb, Lawlor Group's Summer Symposium, HighEdWeb, UCDA, AACSB, Stamats, and SUNY CUAD. My writing and expertise have been featured in The Chronicle of Higher Education, InsideHigherEd, University Business, CASE Currents, Campus Technology, and many more.

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Rachel Reuben

Look before you leap - research as foundation for brand identity development

An integrated marketing revolution at Ithaca College

Choose your own adventure marketing mashup

Threads of Change in Marketing Communications

PRSA Finger Lakes Chapter Keynote Presentation

HighEdWeb Rochester Regional Keynote

Stand Out! Customize Your Institutions Sm Presence

Social Media 101

Using the Social Web: 5 Steps to Not Living in Your Parents Basement After Graduation

eRecruiting With Social Media and A Purpose

Facebook, Twitter & Your Business

Help Me Help You with Social Media: Learn how to drive before turning over the keys to the company car

Using Social Media to Further Existing Strategic Goals On Your Campus

Doing more with less: Creating an online community for accepted students

eRecruiting with Social Media

Social Media Storytelling with the .eduGurus

Using OU Campus in a Luminis Portal

SUNY New Paltz: Social Media + Athletics -- let's build excitement