1. PELICAN STORES
BY
ABHILASH ENDIGERI
MADHURKANT GAUR
NITISH MANCHANDA
RACHIT TANEJA
ABHINAV
CHAVESH

2. FREQUENCY OF CUSTOMERS
Promotional
70%
Regular
30%
frequency

3. CARDS USED
PROP CARD
MASTER CAR
VISA
DISCOVER
AMER EXPRE
70
14
10
4
2
TYPES OF CARD USED

4. SCATTER PLOT
• A scatter plot is a graph with points plotted to
show a possible relationship between two sets
of data.
• A correlation describes a relationship
between two data sets. The correlation can
help you analyze trends and make predictions.
There are three types of correlations between
data.

5. ANALYSIS BASED ON AGE
0
10
20
30
40
50
60
70
80
90
0.00 50.00 100.00 150.00 200.00 250.00 300.00 350.00
NET SALES VS AGE
Age
Net Sales

6. ANALYSIS OF SCATTER PLOT

7. ANALYSIS BASED ON CUSTOMERS

8. HISTOGRAM
• Histograms are a useful way to illustrate the
frequency distribution of continuous data.
• A frequency polygon is obtained by joining
the mid-points of the top of the histogram
bars.
• If the classes are not of equal width, we cannot
use the frequency as the vertical axis. This is
because the frequency needs to be shown by the
area of the bar, not just the height of the bar.

9. HISTOGRAM DATA
Age Frequency
20 2
25 3
30 13
35 11
40 15
45 14
50 18
55 10
60 5
65 3
70 3
75 2
80

10. HISTOGRAM
0
2
4
6
8
10
12
14
16
18
20
20 25 30 35 40 45 50 55 60 65 70 75 80 More
Frequency
BIN
Histogram
Frequency

11. CROSS TABULATION
• Cross-Tabulation: A technique for analyzing
the relationship between two variables that
have been organized in a table.

12. Understanding Independent and
Dependent Variables
• Example: If we hypothesize that income
varies by the level of education a person
has, what is the independent variable, and
what is the dependent variable?
• Independent: Education
• Dependent: Income

13. AGE ANALYSIS
AGE PROMOTIONAL REGULAR
20-29 7 3
30-39 22 8
40-49 20 13
50-59 12 4
60-69 7 -
70-80 2 2
TOTAL 70 30

14. AGE ANALYSIS
0
5
10
15
20
25
Promotional Regular
Feqquency
Customers
20-29
30-39
40-49
50-59
60-69
70-80

15. BASED ON RELATIONSHIP STATUS
MARRIED SINGLE TOTAL
PROMOTIONAL
61 9 70
REGULAR
23 7 30
TOTAL
84 16 100

16. 0
10
20
30
40
50
60
70
Promotional Regular
Frequency
Customers
Married
Single

17. ANALYSIS BASED ON PRICE
PRICE REGULAR PROMOTIONAL
10-60 19 32
60-110 8 21
110-160 3 9
160-210 4
210-260 2
260-310 2
TOTAL 30 70

18. ANALYSIS BASED ON PRICE
0
5
10
15
20
25
30
35
Promotional Regular
Frequency
Customers
10-60
60-110
110-160
160-210
210-260
260-310

19. ANALYSIS ON CARD TYPE AND
RELATIONSHIP STATUS
CARD USED MARRIED SINGLE
AMERICAN EXPRESS 2
DISCOVER 3 1
MASTER CARD 12 2
PROPRIETARY 60 10
VISA 7 3
TOTAL 83 17

20. ANALYSIS ON CARD TYPE AND
RELATIONSHIP STATUS
0
10
20
30
40
50
60
70
Married Single
Frequency
Customer
American Express
Discover
MasterCard
Proprietary Card
Visa

21. ANALYSIS ON ITEMS AND CUSTOMERS
ITEMS REGULAR PROMOTIONAL
1 14 15
2 17 10
3 8 2
4 9 1
5 8 1
6 6 1
7 1
8 1
9 3
10 1
13 1
17 1
TOTAL 70 30

22. ANALYSIS ON ITEMS AND CUSTOMERS
0
2
4
6
8
10
12
14
16
18
1 2 3 4 5 6 7 8 9 10 13 17
Frequency
Items
Promotional
Regular

23. ANALYSIS ON CARD USED AND
CUSTOMER TYPE
CARD REGULAR PROMOTIONAL
AMERICAN EXPRESS 1 1
DISCOVER 4
MASTER CARD 7 7
PROPRIETARY 13 57
VISA 5 5

24. ANALYSIS ON CARD USED AND
CUSTOMER TYPE
0
10
20
30
40
50
60
Promotional Regular
Frequency
Customers
American Express
Discover
MasterCard
Proprietary Card
Visa