2. #1 Automation Is Key
If your current service can’t do:
•Multiple Lists
•Courses
•Blogging Broadcasts
IT’S TIME TO SWITCH TO
ONE THAT DOES!
…to running a successful business online!
3. #2 Price Versus Value
Look for a service that is:
•Affordable
•Offers great service
•Full-Featured
TIP: A free service will NEVER be full-featured!
4. #3 Great Sign-Up Form Templates
Email marketing is competitive!
You need an attractive sign-up
form!
TIP: Either build your own OR
look for a service that provides
a range of form choices.
5. #4 Attractive Mail Templates
A good email marketing
service should offer attractive
mail templates that help your
emails look professionally
produced.
TIP: Your mail template
needs to work well in various
size screens and on mobile
devices.
6. #5 Triggers and Actions
For example, if someone buys product
A and goes onto that list, they would
come off the marketing list! And on to
customer list A. They are not getting
promotional emails about product A
anymore.
TIP: Look for a service that offers detailed
metrics and reporting so you can track the
success of all your email marketing
campaigns.
Set triggers and actions in relation to
your lists.