All the slides from the morning presentations at Unlocked: the Hybrid Cloud on 12th May 2014 in London.

1. LONDON
Unlocked:
the Hybrid Cloud
12th May 2014
WELCOME TO

2. Rackspace – the next phase
TOBY OWEN HEAD OF BIG DATA STRATEGY
Agenda
MORNING
What to look for in a cloud service provider
DANIEL BEAZER ANALYST, STRUCTURE RESEARCH
Architecture and the pillars of cloudiness
NIKKI TIRADO PRODUCT TRAINER
BREAK

3. Agenda
MORNING
Driving cloud adoption through DevOps
SRI RAJAN PRINCIPLE ENGINEER
Case Study
GRACIOUS STUDIOS | BODY & FITSHOP
LUNCH

4. Ecommerce & Digital
FLEET ROOM
Agenda
AFTERNOON
WORKSHOPS
Software as a Service
LUDGATE ROOM
Big Data
WALLBROOK ROOM

5. First things first…the wifi
SSID: AMERICA SQUARE CONFERENCE
Password: AMSQ12345
SSID: Private
Password: AMSQPRIVATE

6. Have your say
@rackspaceUK #RSUnlocked

7. Have your say…and win

8. When you get back to the office
slideshare.net/rackspace-academy
rackspace.co.uk/academy

9. 1
America Square London EC3 12th May, 2014
Rackpace Unlocked
What are businesses looking
for from the cloud?

10. What we are told
• No one wants hardware
• Everything is/will move to the cloud
• SaaS is replacing traditional software
• Cloud is cheap
• Open source is cheaper
• Microsoft, big vendors dead/dying
• SIs also dead
• Private cloud is so 2008
• CIOs must do x y and z
I spoke to over 40 IT directors and …….
………(p.s. buyers are liars)
‘My CEO drives me
mad telling me cloud
is cheap and we
have to move
everything there’

11. 5
A reality check
2013 2014 2015 CAGR
Cloud £180mn £240mn £570mn 35%
Hosting £1.6bn £1.8bn £2.3bn 12%
Co-lo £0.9bn £1.0bn £1.1bn 19%
2013 2014 2015 CAGR
Shared £434mn £474mn £571mn 9%
Dedicated £171mn £189mn £207mn 9%
Virtual £91mn £102mn £110mn 15%
Managed £1.0bn £1.2bn £1.5bn 22%
‘It’s good to have this conversation, I hardly ever
think about the infrastructure my applications sit
on, it’s such a tiny part of my budget’

12. 13
What they like/care about
• Right platform for the right application
• Commodity IT vs critical
• ‘Just needs to work’, ‘good enough’
• SLAs
• Network
• Sweating assets
• Help me win the PCWorld argument
• Tell us what you do well
• Availability
• Integrated technology stacks
‘Please don’t sell me a virtual server and then
tell me it takes four weeks to deliver it’

13. 13
What they don’t care about
• Shared
• High performance
• Low expectations in shared
• Data transformation means hosting
• Security, compliance
• Senior management putting IT in a box
• TCO tools, free POCs
• Migration
• Finger pointing when it goes wrong
• Sweat the asset
• Managing multiple vendors
‘Sales gives away our technology for free and
it’s the highest margin part of the business’

14. Some myths
… and now some trends

15. 9
Some trends in enterprise
• Enterprise equals private cloud
• VMWare sales, OpenStack, Citrix sales tell a story
• Business analytics
• Moving towards agile IT, means uncoupling
• Data transformation integration
• Latency an issue, need that fibre X connect
• SaaS disappointment
• £50k integration charge
• Vendor lock-in: try moving after 2 years
• Open source
• Vendors can behave in a old fashioned ways
• In storage, Lego can be cheaper than the cloud
• Big vendors outsourcing disruption/innovation
‘Public cloud? That’s for LAMP stack, right?

16. 9
Some questions to ask
• How many products did you release in the last year?
• Can you give us your three year availability history?
• Can you gives us your sales headcount for the last 3
years?
• If your cloud node goes down before Xmas how much
will you pay me?
• Will the sales rep I am talking to answer the phone
when I have signed?
• Can you guarantee performance? How?
• Can you walk me through what happens if I decide to
leave
• Can you guarantee none of my data will remain on your
platform once I am gone

17. Thank You!
Any questions?

18. 41
How can we help?
www.structureresearch.net
Twitter: @beazerd
Twitter: @structureres
+44 774 890 7086
Daniel Beazer,
EUROPEAN ANALYST

19. Toby Owen
Head of Big Data Strategy
Rackspace –
the next phase

20. Who is
Rackspace?

21. 205,000+
CUSTOMERS
104,000+ SERVERS
5,650+
RACKERS
9 GLOBAL
DATA CENTERS
120 +
COUNTRIES
OVER $1.5
Annualized Revenue(US) BILLION
Who Is Rackspace?
60%FORTUNE® 100
WE SERVE OVER
40%FTSE 100OF
THE
AND

22. Rackspace Worldwide
CHICAGO
WASHINGTON
DALLAS
SAN ANTONIO
LONDON
AMSTERDAM
ZURICH
JAPAN
TAIWAN
THAILAND
HONG KONG
SYDNEY
Rackspace Sales
& Support
Rackspace DC
Rackspace Cloud
Rackspace Services
at Customer DC

23. Our Strategy
FANATICAL SUPPORT
We will grow Fanatical Support up the stack to do the “hard things” for
our customers, especially around the emerging open source stack.
INTEGRATED HYBRID PORTFOLIO
We will have the highest performing infrastructure delivering compute,
storage and network across single AND multitenant resources.
OPEN & STANDARD TECHNOLOGIES
We will embrace emerging, high growth technologies and make them
available across our industry leading infrastructure portfolio.

24. Our Vision:
TO BE RECOGNISED AS ONE OF THE
WORLD’S GREATEST
SERVICE COMPANIES

25. What is
hybrid cloud?

26. NIST Says

27. NIST Says

28. NIST Says

29. RACKSPACE
DEDICATED
HOSTING
PUBLIC CLOUD
CUSTOMER SITE
PRIVATE CLOUD
SERVICE PROVIDER
What it will look like
PUBLIC CLOUD
PRIVATE CLOUD PRIVATE CLOUD

30. A Company Of Specialists
HYBRID CLOUD
FANATICAL
SUPPORT
=
SPECIALIST
EXPERTISE
MySQL
Hadoop
MongoDB
Redis …
OPEN &
STANDARD
TECHS
30
PRIVATE CLOUD RACKCONNECT® PUBLIC CLOUD
DEVOPS VMWare
DIGITAL /
eCommerce
DATA
STORES /
BIG DATA
Magento
Hygris
Percona
Drupal …
vCenter
ESX
Windows
Linux …
Git
Jenkins
Chef
Puppet …

31. Nikki Tirado
Product Trainer, Rackspace Academy
Architecture and the
pillars of cloudiness

34. WE’RE HERE TO PUT
A DENT IN THE
UNIVERSE.
OTHERWISE WHY ELSE
EVEN BE HERE?
STEVE JOBS
“
”

36. Parallel

37. Parallel

38. Modular
38

39. Modular
LIVING
ART

40. Modular

44. Modular

45. Horizontal

46. Horizontal

47. Horizontal

48. Horizontal
Curl –-include
--request POST
“https://lon.auotscale.api.rackspace
cloud.com/v1.0/execute/1/be624bfb2
0f07baddc278cd978c1ddca56bdb29
a1c7b70bbeb229fe0b862c134" -v

49. Agile
FAILUREIS AN OPTION HERE.
IF THINGS ARE NOT
FAILING, YOU ARE NOT
INNOVATING ENOUGH.
ELON MUSK
“
”

50. Agile

51. Agile
FAIL
FAST
REDUCE
TIME TO
MARKET

52. Secure

53. Secure

54. Secure

55. Secure

57. ?
WE MAY NOT BE ABLE TO
WITNESS OUR OWN EULOGY,
BUT WE’RE ACTUALLY
WRITING IT
ALL THE TIME, EVERY DAY.
ARIANNA HUFFINGTON
“
”

58. Thank You!
NIKKI
TIRADORACKSPACE ACADEMY,
PRODUCT TRAINER

59. Break

60. SRI RAJAN
Driving Cloud
Adoption through
DevOps

61. About Me
• From India
• 9 years in Texas
• 4+ in UK
• 10+ years in IT
• 6+ years Racker
• Specialties; Linux, OpenStack,
Automation, DevOps
linkedin.com/in/rajansriram
@sriramrajan
SRI
RAJANPRINCIPLE ENGINEER

62. Why DevOps?

63. INNOVATION vs OPERATION
SOURCE: GARTNER IT KEY METRICS DATA 2013

64. The Eternal Problem Of It
HOW DO I GO
FASTER?

65. Competition Is Unrelenting
EXPECTATION
TIME
AREAS WHERE COMPETITORS
MAY BE AHEAD
AUTOMATED TEST & DEPLOYMENT
TRADITIONAL RELEASE APPROACH

66. 68
RELEASE OFTEN

67. What is DevOps?

68. DevOps is…
Credit: http://www.devopsdays.org/blog/2010/05/16/the-panel-experiment-and-ignite-devops/

69. DevOps is…
#DevOpsDays

70. DevOps is…
CULTURECOLLABORATION(SHARING)
AUTOMATION
MEASUREMENT

71. DevOps is…
FINISHING
WHAT AGILE
DEVELOPMENT
STARTED
“
”

72. Tools of the Trade

73. TOOLS OF THE TRADE
Collectd, Statsd,
Graphite

74. Tools Of The Trade
CODE MANAGEMENT
AUTOMATED WORKFLOWS
Collectd, Statsd,
Graphite
MONITORING
CONFIG MANAGEMENT

75. Configuration Management
AUTOMATION & AGILITY
DESIRED STATE
SCALABILITY
DISASTER RECOVERY
BENEFITS CONFIG MANAGEMENT

76. CODE MANAGEMENT
CODE MANAGEMENT
FUNDAMENTAL TO ANY SOFTWARE
PROJECT
TRACKING AND VERSIONING
IMPROVE QUALITY OF CODE

77. Automated Workflows
AUTOMATED WORKFLOWS
TEST AND DEPLOY FASTER
CREATE AUTOMATED
WORKFLOWS
CONTINUOS INTEGRATION
& CONTINUOS DELIVERY

78. Monitoring
Collectd, Statsd,
Graphite
MONITORING
MEASURE EVERYTHING
IMPLEMENT IN
CONFIGURATION
USE THE DATA IN
WORKFLOWS

79. PUTTING IT TOGETHER
81
Code
Management
Workflow
WEB ROLE APP ROLE DB ROLE
Production
Services
Versioning
Branching
Peer Review
Deployment
Workflow
Manual or Automated
Acceptance test
Security validations
Monitoring
Dashboard
Release Notes
Documentation
Configuration
Management
Local
Tests
Functional Tests
Integration Tests
Notifications

80. DevOps & Cloud

81. How Do You Eat An Elephant?

82. Not For All Apps…

83. Catalyst?
UNLIKELY
CANDIDATES
LIKELY
CANDIDATES
DEVELOPER
SYSADMIN
LEADER
We need
embrace the
DevOps
model
I just built
our test
systems in
Public Cloud!
The Cloud
won’t work for
us!
PROCUREMENT
I want a
CAPEX spend
for this cloud
thing…

84. Cloud Fits…
ON DEMAND
SERVICES

85. INFRASTRUCTURE
AS CODE
knife rackspace server create
--server-name web01
--image image-id
--flavor performance1-1
--rackspace-region lon
-r 'role[web],role[app]’
Cloud Fits…

86. BUILD/DESTROY
ENVIRONMENTS
ON DEMAND
Cloud Fits…

87. RE-PROVISION
DO NOT REPAIR
Cloud Fits…

88. DevOps Services

89. Developer Resources

90. Services
ENABLE DISCOVER
REVERSE
ENGINEER
DEPLOY SUPPORT
WHAT NEEDS
AUTOMATING?
COOKBOOKS
& ROLES
MIGRATE &
TRANSITION
INCIDENT,
PROBLEM,
CHANGE
PLAN FOR
CHANGE
Advisory Services DevOps Automation Support

91. Advisory Services

92. Automation Support
CONFIG MGMT CODE MGMT WORKFLOW MONITORING
Collectd, Statsd

93. So…
START EARLY,
START WITH
NEWER
PROJECTS

94. IF IT HURTS DO IT OFTEN
IF IT MOVES GRAPH IT
So…

95. ACCEPT FAILURE
BUT NOT
LOWER STANDARDS
So…

96. www.rackspace.co.uk/devops
So…

97. Case Study

118. Lunch