What is Digital Marketing..
Why Use Digital Marketing .
Advantages of Digital Marketing.
7C’s of Digital marketing.
Digital Marketing Strategies.
Digital Marketing Measurement.
3. What is Digital Marketing ?
Digital Marketing Mediums
Websites Email Inbound
Digital marketing is promotion of products or brands via one or
more forms of electronic media through Internet.
4. Why use Digital Marketing ?
Reaching the right audience
To engage with your audience
To motivate your audience to take action
Efficient spending on your campaign
Return on investment (ROI)
5. Traditional Vs. Digital
Factor Traditional Digital
Reach Limited to Area Global
Targeting Not Specific Very Specific
Price Very Expensive Not Expensive
ROI Not Guaranteed Guaranteed
• Direct Traffic
• Social Media
• Inbound Marketing
• Email Marketing
• Pay Per Click
• Display Ads
• Video Ads
• Social Media
• Email Marketing
• Direct Traffic
• Analytics • Mobile Apps
• Ads in Mobile
8. “SEO is process of optimizing a website to get
listed in the Google search engine result page
On the top of the first page.”
Search Engine Optimization
10. How is SEO Done?
11. Search Engine Marketing
“Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising.”
Search engine marketing’s greatest strength is that it
offers advertisers the opportunity to put their ads in
front of motivated customers who are ready to buy
at the precise moment they’re ready to make a
23. Google My Business Listing
Adding Your Business on Google My Business
Go to Google My Business. Click “Get on Google”
Enter Your Business Name and Address in the Search Box.
Select or Add Your Business. Click on your business listing if it appears among the
suggested matches. ...
Verify Your Business. ...
Confirm your Business.
25. The study started with the aim to analyses the different issues related to
the digital marketing. Based on the discussion it has been found that in
case of the digital marketing the most important aspect is to connect with
the users. The ladder of engagement has shown the approaches to attach
with the customers. The study has also revealed that in order to utilise the
digital marketing in an effective way, the companies are required to design
an effective platform.
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Organic Marketing is a generic term. If you go for definition, then Organic Marketing is same as Inbound Marketing. ... In this type of marketing, the marketers try to brand themselves in all available and/or workable media to ensure that the consumers come to their business.
Online Reputation Management
Develop an Online Reputation Management strategy for better results
Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. As the amount of user-generated content on the internet grows, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.
All major search engines such as Google,
Yahoo and Bing have such results, where web
pages and other content such as videos or
local listings are shown and ranked based on
what the search engine considers most
relevant to users. Payment isn’t involved, as it
is with paid search ads.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
SEM vs. SEO
SEM versus SEO: What's the difference?
Generally, "search engine marketing" refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search engine optimization, or SEO, is different because businesses don't pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
Keywords: The Foundation of Search Engine Marketing
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
SEM Keyword Research
Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool.
Simply enter a keyword that’s relevant to your business or service, and see related keyword suggestionideas that can form the basis of various search engine marketing campaigns.
Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
What is Google AdWords?
Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).
SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger's posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC's rules concerning unfair or deceptive advertising.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
The Advantages of Email Marketing
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Affiliate marketing me aako company ke product and services ka advertizement karna hota h on internet aagar koi customer is adv ko refer karke koi prod
uct ya service ko purchase karta h to company jinka sell hua h aapko fixed amount provide karti h as a cummition.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
The industry has four core players: the merchant ('retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. A
With the example of Pinterest the effectiveness of a social media platform has been discussed. The current trends in the digital marketing have also been discussed in the study. It has shown that in the current context, it has become important to integrate all the systems with that of the digital platform. The transition of newspaper from the printed version to the online version has been exemplified the current trends of the digitalisatio.