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Social Media and Social Marketing

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Georgiana Cohen
Georgiana Cohen

This presentation was originally developed for a Social Marketing class at Tufts University and delivered on March 29, 2011

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Social Media and Social Marketing Georgiana Cohen Manager, Web Content and Strategy Tufts University EXP-0058-CS Social Marketing March 29, 2011
Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
What is Social Media? ,[object Object]
[object Object],[object Object],http://www.flickr.com/photos/cybershotking/329184504/
[object Object],[object Object],[object Object],What is Social Media? http://www.flickr.com/photos/cybershotking/329184504/
Listen and Share http://www.flickr.com/photos/cybershotking/329184504/
[object Object],[object Object],[object Object],What is Social Media? http://www.flickr.com/photos/myklroventine/3545127104/
Spread Your Message http://www.flickr.com/photos/myklroventine/3545127104/
[object Object],What is Social Media? http://www.flickr.com/photos/myklroventine/3545127104/
Personality http://www.flickr.com/photos/myklroventine/3545127104/
What is Social Media?
[object Object]
Why Social Media? ,[object Object],[object Object],[object Object],[object Object],Credit: Manny Hernandez - http://www.slideshare.net/askmanny/social-media-for-nonprofits-2978734
[object Object]
Community ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
Community http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/ “ Make a short video that shows us what Jewish Boston means to you or advertises JewishBoston.com and you could win a iPad, an iPod touch or Nano!”
[object Object]
Awareness # ,[object Object],[object Object],[object Object],[object Object],[object Object]
Awareness #japan #haiti #WorldAidsDay #CharityTuesday
[object Object],[object Object]
Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Social Media ,[object Object],[object Object],http://www.flickr.com/photos/wscullin/3770015991/
Using Social Media ,[object Object],http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/ http://www.flickr.com/photos/rvoegtli/4927466850/
Using Social Media ,[object Object],http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
Using Social Media ,[object Object],[object Object],http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
Using Social Media ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/ http://www.flickr.com/photos/seattlemunicipalarchives/4112145071/
Using Social Media ,[object Object],http://www.flickr.com/photos/alexisnyalphotography/4687625012/
Using Social Media ,[object Object],http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
Using Social Media ,[object Object],http://www.flickr.com/photos/alexisnyalphotography/4687625012/ http://www.flickr.com/photos/blmurch/335988192/
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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Social Media and Social Marketing

Notes de l'éditeur

  1. Tell the Tufts story on the Web - audiences internal and external Manage the university homepage as well as Tufts' mobile and social media and online news presences  Explore emerging technologies to facilitate online communication  Act as stewards of Web branding at Tufts