Radius has amassed an unmatched amount of data that documents the exis- tence and activities of over 26 million small and medium sized U.S. businesses. By collecting and organizing local information from across the Web and through traditional data sources, Radius offers comprehensive insights de- rived from billions of pieces of information. The result is the only living, breathing data set representative of the small business economy in the U.S. This April, the U.S. Senate voted for – and failed to pass – seven new measures addressing gun control. To determine how gun legislation may affect the econ- omy, we dove into the state of small and medium sized businesses that cater to gun owners. We evaluated a range of businesses that comprise the small business gun economy, including retail gun shops, gun part manufacturers, shooting ranges, and more.

1. State of Small Business
Special Report: The Small Business Gun Economy
May, 2013

2. Data for over 26 million small & medium-sized businesses.
the data
Radius has amassed an unmatched amount of data that documents the exis-
tence and activities of over 26 million small and medium sized U.S. businesses.
By collecting and organizing local information from across the Web and
through traditional data sources, Radius offers comprehensive insights de-
rived from billions of pieces of information. The result is the only living,
breathing data set representative of the small business economy in the U.S.
the report
This April, the U.S. Senate voted for – and failed to pass – seven new measures
addressing gun control. To determine how gun legislation may affect the econ-
omy, we dove into the state of small and medium sized businesses that cater
to gun owners. We evaluated a range of businesses that comprise the small
business gun economy, including retail gun shops, gun part manufacturers,
shooting ranges, and more.

3. �����������������the size of the small business gun economy
A small or medium sized business, as indexed by Radius, employs fewer than
100 employees. These companies may not rake in billions in revenue separate-
ly, but when combined, they are the backbone of the American economy. More
Americans work for small and medium sized businesses than Fortune 500
companies. We discovered that the small business gun economy very closely
reflects the small business economy as a whole: the largest percent of SMBs
in the U.S. employ fewer than five people, and there is an inverse relationship
between the number of individuals a company employs and the percentage of
the economy that they represent. As the employee count grows, the number of
businesses declines.
53%
/ 1-4
1.2%
/ 250-499
Percentage of Gun-Releated Businesses
by Employee Count as indexed by Radius
We tracked 26.3 million active
small and medium sized
businesses in April 2013.
26,393 of them organize their
business around guns.
1-4 employees: 53%
5-9 employees: 19%
10-19 employees: 11.5%
20-49 employees: 8%
50-99 employees: 3.5%
100-249 employees: 3.5%
250-499 employees: 1.2%
500-999 employees: < 1.0%19%
/ 5-9
11.5%
/ 10-19
8%
/ 20-49
3.5%
/ 50-99
3.5%
/ 100-249

4. gun violence vs. gun business
Radius indexed the number of small and medium sized businesses in the U.S.
for whom chief revenue comes from the sale of guns, gun parts, and gun ammu-
nition as well as those whose primary business caters specifically to gun
owners. We compared the number of gun-related businesses to the number of
total businesses in each state and ranked them by the percentages of local
businesses that revolve around the gun community. According to our data,
Montana is home to largest percentage of gun-related businesses per capita.
Only two of the states with the most gun violence, as recorded in the 2010
census, also ranked in the top ten on our list.
More guns don’t necessarily mean more gun violence.
AK
AZ
NM
LA
AR
MS AL
GA
SC
MO
States with the highest levels of gun violence (according to 2010 census data)Rank based on number of gun-related businesses per state
1 Montana
2 Wyoming
3 Idaho
4 Kansas
5 South Dakota
6 Missouri
7 Alaska
8 Arkansas
9 New Hampshire
10 Nebraska
11 West Virginia
12 Kentucky
13 Oklahoma
14 New Mexico
15 Arizona
16 North Dakota
17 Iowa
18 Oregon
19 Wisconsin
20 Indiana
21 South Carolina
22 Ohio
23 Pennsylvania
24 Mississippi
25 North Carolina
26 Minnesota
27 Louisiana
28 Tennessee
29 Virginia
30 Connecticut
31 Texas
32 Alabama
33 Nevada
34 Maine
35 Colorado
36 Michigan
37 Utah
38 Washington
39 Georgia
40 Florida
41 Hawaii
42 Maryland
43 Vermont
44 Delaware
45 Illinois
46 California
47 Massachusetts
48 New York
49 Rhode Island
50 New Jersey

5. the state of gun business in montana
When Congress voted on a number of gun control measures, Mon-
tana’s Senators voted in favor of all measures supporting gun free-
dom, and against all measures banning gun freedom. They voted in
support of measures that would validate concealed-carry permits
across state lines, stop barring veterans deemed incapable of manag-
ing their finances from owning guns, and make it easier to transport
guns between states. They also voted against measures that would
ban high-capacity magazines and assault weapons. When you consider
the percentage of businesses per capita in Montana that support gun
owners, it’s no surprise that Montana’s Senators voted to expand and
maintain gun freedom.
Economics may dictate the politics of gun control more than
violence or even the 2nd Amendment.
Montana
The Treasure State
5% Clubs, Shooting Ranges, Services
13% Parts & Accessories Only
82% Parts Retail
Gun Business by Radius Sub-Category
113,254 SMBs
.16% of all the small and medium sized businesses
in Montana sell to, associate with, and
organize around gun owners.
82%13%5%

6. Percentage of gun-related businesses with social media presence
*Less than 1% of gun-related businesses are on Twitter.
social media and gun releated businesses
Gun related businesses in the U.S. are a very socially active subset of
small businesses. Less than 15% of all small businesses indexed by
Radius maintain Facebook pages, while almost a quarter of gun-relat-
ed businesses do. The majority of gun-related businesses are search-
able online, and people are having conversations about gun-related
businesses more frequently than they’re having conversations about
other types of small businesses. Guns are a hot topic online, and the
SMBs at the center of gun debate have joined the conversation.
52%
Google Places
*Twitter < 1%
32%
Reviews
24% Facebook
10% Check-ins
57%
Websites
26,393 Gun Releated Businesses

7. Based in San Francisco, Radius provides a compre-
hensive index of insights and data associated with
more than 26 million small businesses in the U.S.
Radius’ technology collects and monitors data from
hundreds of thousands of online and social sources.
The easy-to-use dashboard allows marketers and
salespeople to discover new prospects, prioritize
leads and synchronize data.