2. First Aid Snow Kit
20th December 2013 – 18th January 2014
100.000 reach
3. Concept
FASK gives you the
opportunity to interact
with the consumer,
exactly when he needs
you most.
FASK gift bags will be
distributed on the
most important slopes
from Valea Prahovei.
Multibrand BTL
campaign
Cost
sharing
Data collection
Relevant
interaction
4. Target: 25-55 middle class and upper middle class
Time frame : 5 weekends
20th December 2013 – 18th January 2014
Reach: 100.000 hits
Facts and Figures
6. Partners
Benefits:
1. Increase loyalty towards brands
2. Out of the box approach
3. Relevant interaction with the target group
4. Cost sharing with complementary partners
5. Exclusivity on your category
6. Ensure great visibility (logo on the gift bags)
8. Hotel activities:
70 hotels Valea Prahovei
Winter pack at check-in
Dedicated sampling in the room
Sampling at Breakfast
Interaction at the reception
Hotels
