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1. for brands

2. Pinterest Joins Twitter And Facebook As
The Newest Self-Expression Engine -

3. What
is
it?
Pinterest is a virtual pinboard which
allows users to organize and share
beautiful and interesting content
they find on the web.

4. What
is
it?
(business
edition)
It’s a beautiful platform for storing
and sharing your brand’s images
which helps drive traffic to your
company website or even help sell
products

5. Mission
Pinterest’s goal is to connect everyone in the world through
the 'things' they find interesting.

6. Pinterest
states;
People use pinboards to plan their weddings, decorate their
homes, and share their favorite recipes.

7. How
does
it
work?
Create or upload a pin Create a pinboard of Follow people or just
with an image or video your interest, categorize the pinboards you like
all your pins and start
sharing

8. Users can follow what’s
relevant or interesting to
them, not everything
friends share

9. Users
can
also
pin
on
the
go

10. Functions?
Users can pin, re-pin, follow, like and create boards of
interests.

11. Hot
for
Brands?

12. More
than
10
million
unique
pinners

13. Fastest
Growth
in
Internet
History
Launched in 2010 Pinterest is the fastest growing web site in
the US. in all categories (except for services like Google+ and
Yahoo which have a user base)

14. Hot
for
Business?
• Pinterest is driving more traffic to brand sites than
YouTube, LinkedIn and Google+ combined! (shareaholic)
• In the last 6 months ideeli.com saw %446 increase in traffic
driven through pinterest

15. Sample
Brand
ProHiles

16. Brand
ProHiles
• Companies from all industries, publishing to food/drink,
automotive to clothing and others can share cool and
inspiring images of all kinds.
• Pleasing graphics, goods, inspirational images or simply a
wow effect could make a Pinteresting Brand for users
worldwide.
• Think great products, inspirations, corporate and social
responsibility

17. Mashable
• Think of mashable! now remove the long articles
• Shares gadgets, web humor, infographics, social media and
much more

18. Mashable

19. Shopping
Sites
• Shopping sites could easily integrate items to Pinterest and
drive both traffic to their site and lead to purchase
• Take Etsy, an online handmade/vintage shopping site
• Brand profile already has over 40.000 followers
• Etsy shares purchasable items, gift ideas and inspirations
• Price tagged images are directly linked to purchase

20. Etsy

21. General
Electric
• GE develops technologies that lead to better life
• Company shares inspiring images, incredible machines,
appliances manufactured and even corporate projects like
#whatworks

22. General
Electric

23. Fashion
Brands
• I think there are tremendous opportunities for Fashion
brands with Pinterest
• An industry made of colors, fabric, inspiration, celebrity
and trends seems like a perfect fit

24. Fashion
Brands

25. University
ProHiles
Imagine what it’d be like for students if they had the chance to
take a detailed look at college life before they applied without
having to signup for a campus tour

26. UCLA

27. Take
aways
• Great potential for retailers
• Boost your brand image by sharing cool but relevant images
• If you have a catalogue this is one opportunity to digitize it
• Inspire people and generate a viral effect
• Generate lead, find out what’s interesting for users
• Never SPAM your followers
• Share what’s interesting and drive traffic to your website
• Pin, re-pin and like other users’ images that you find relevant
• Brands that only share own content are uninteresting
• Keep in mind, social network rules apply

28. Thank
You
You may also be interested in Facebook Timeline for Brands
Bulent Keles
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