Design Thinking Workshop - By the people for the people
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This workshop had 5 main goals: 1) Overview about design thinking 2) Understand a bit about how our mind works through the 30 circles exercise 3) Work deep on the problem definition 4) Brainstorming through using Disney Method to stimulate the creative side of the mind 5) Prototype something tangible
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Design Thinking Workshop - By the people for the people
- 1. design thinking by the people for the people Rafael Daron rafaeldaron@gmail.com @rafaeldaron
- 2. #ux #ui #designthinking #servicedesign
- 3. about me - Master in Service Design, Politecnico di Milano, IT - Specialist in Interaction Design, Faber Ludens, BR - Bachelor in Information System, UNISEP, BR ! - UX & Service Designer at Beta-i, Lisbon, PT - UX & Service Designer at MediaEngine, Milan, IT - Interaction Designer at C.E.S.A.R., Sorocaba, BR - User Experience at CISS, Dois Vizinhos, BR - Professor at UNISEP, Dois Vizinhos, BR
- 4. The only real voyage of discovery consists not in seeking new landscapes, but in having new eyes. " Marcel Proust
- 5. design thinking - a process
- 7. design thinking - a mindset
- 8. design thinking a new approach to problem finding #empathy #observation #curiosity ! a dynamic approach to problem solving #prototype #fail #learn ! a new perspective on value creation #human-centeredProcess #needs
- 9. let’s do an exercise?
- 10. 30 circles
- 11. 30 circles objective ! turn the circles into something
- 12. 30 circles 3 minutes
- 13. 30 circles
- 15. 30 circles Stop!
- 17. challenges did you stuck at some point? ! what did you feel during that moment? ! did you have an unstuck moment?
- 18. think out of the "box" - schemas
- 19. let’s do again?
- 20. 30 circles
- 21. 30 circles objective ! turn the circles into something, based in the experience you had
- 22. 30 circles 3 minutes
- 24. 30 circles Stop!
- 25. challenges how it went this time? ! what went different?
- 26. 30 circles creates the "getting stuck" feeling ! explores how “unstuck" happens and how it feels ! triggers our conceptual “box" and demonstrates how our brain utilizes schemas ! demonstrates how we make up boundary conditions ! demonstrates how perceived boundary conditions affect outcomes
- 28. case: conecta “design a product or service useful for senior people - over 50 years old“ what to do? | how to do?
- 29. understanding
- 30. understanding
- 31. ideation
- 32. prototyping
- 35. prototyping
- 36. prototyping
- 37. prototyping
- 38. prototyping
- 39. team building 8 groups
- 40. problem areas healthcare education economy environment housing people mobility cities
- 41. choose problem in the area 7 minutes
- 43. empathy
- 44. primary research ! secondary (desk) research
- 45. define
- 48. ideate
- 49. disney method
- 50. be dreamer This stage was for fantasizing. Creating the most fantastic and absurd ideas as possible. No filter. Just wonderful, raw ideas. This stage was about “why not?”
- 51. be realistic As the Realist, the Dreamer ideas would be re-examined, and re-worked into something more practical. It wasn’t about the reasons it could not be achieved, but only about it could be done. This stage is about “how?”
- 52. be spoiler The third stage he would become the critic… shooting holes in the ideas he had come up with.
- 53. prototype
- 60. test
- 62. my 10 seconds pitch
- 63. #keywords
- 64. thank you! Rafael Daron rafaeldaron@gmail.com @rafaeldaron