An Introduction to Digital Marketing

1. Digital Marketing - Intro
& First Steps...
Raphael O’Donoghue MMII

2. Digital Marketing - Intro
Should you be on Facebook?
Are you blogging or Twittering
What is Web 2.0
“Most firms view digital marketing as a new way
to market rather than a new way of improving
their marketing”

3. What is Digital Marketing
How does Digital Marketing drive business value?
What are DM tools?

4. What is Digital Marketing
How does Digital Marketing drive business value?
What are DM tools?

5. Push vs Pull Marketing
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Interuption vs Permission

6. Digital
Marketing
Digital Marketing Channels Branding
Technology Customer Insight
DM Strategy Communications
Planning & Implementation E-Marketing
CRM & Database
Management

7. Digital Marketing Tools

8. Lets take a selection of
tools...

9. Search Engine
Optimisation
Getting Found
Keyword [Long vs Short Tail]
On - Off Page SEO
Link building
Organic & Paid Search (PPC)
Google Analytics
Search is king
Search you can take to the bank!!

10. Blogging
Start the conversation
Interesting, Relevant and up to date information
Helps with keyword search
Back links help with search
Blogging helps with SEO

11. Social Media is Inbound
Marketing

12. E-Mail Marketing

13. E-Mail Marketing

14. Measure | Track |

16. Understand
the range of Devise a
Digital Digital
Marketing Marketing
Tools Strategy
Identify
Measurable and finally...
and realistic walk before
goals you WIKI!
Engagement is a dialogue - helping
your clients achieve their goals

17. Digital
Marketing
your next steps...
Raphael O’Donoghue MMII