Learn about what a marketing strategy is - in one minute.

1. Yummy Marketing Strategy
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acornclipart.htm
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2. A Slide Show prepared by
Raffael Hoffmann

3. What is the Target Group?

4. Basically…
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leittext/denken.jpg

5. a PEANUT
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ornclipart.htm

6. What else is important?

7. The Peas
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fnb0093.html

8. The 4 Peas to be exact
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ot/mc-erbse-figur.gif

9. The 4 P’s
• Product
• Price
• Place
• Promotion
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bot/mc-erbse-figur.gif

11. Ok. With a bit
more detail…

12. You got a bakery…
Image source: www.Bilderkiste.de

13. Your TARGET GROUP…
are humans 20
feet from your
door.
Just think:

14. Your PRODUCT are baked goods
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art/1996/Pumpkin-Pie/

15. Your PRICE is just a little cheaper
than the competition
$$$

16. Your PLACE is the
little Bakery in the
Strip Mall in …?

17. Your PROMOTION are signs inside
and outside of the store
Bakery
Bakery
Bakery

18. For repetition, once again:
A Marketing Strategy consists of:
• Target Group
• Product
• Price
• Place
• Promotion

19. Thank You to Parker Pike, UCSD
Extension and the Clip Art Artists
out there!