1. L.Asha Latha Date:28-07-2013
SRO0267037
GMCS-I, 19TH
BATCH.
STRATEGIES FOR ELECTRONIC BUSINESS
The research on the applicability of e-business has shown that the world has been transforming
in terms of technology, but not precisely e-business. E-commerce has been in use for some time,
since many people bank and pay bills through cellular and Internet means. However, the efforts
to develop a concise, reliable, fast and all-serving service package through e-business have not
been in the interest of many researchers.
The development of a precise architectural platform has been faced with challenges, as
researchers are keen on addressing issues that affect the tourism industry. On the other hand,
investors have not discovered the importance of personalized service packages in terms of
embracing technology. In micro- and macroeconomics, an organization, whose major expertise is
to provide a range of services, is required to conduct a product and customer research. Very few
organizations dealing with tourism have done this, and therefore, they do not manage to stay
focused (Rekhter, et, al. 2002).
A business focus is derived from the need served by the business, and the need is encouraged
by the set of objectives and goals of an organization. Policies are elements that encourage the
organizational management to focus on objectives. The only thing that matters to investors is to
make profits, while for management is to create surplus.
On the part of customers , an organization providing services is supposed to evaluae
customers’ money. However, as it has been discovered by business management students of
HarvardUniversity, many organizations operate hoping that customers are satisfied with services
they offer (Holbrook, & Reynolds, 1998). Operation models of these organizations use collective
data to draw conclusions on the levels of customers’ satisfaction. However, the origin of the
problem is that organizations do not differentiate acceptance from adaptation.
A tourist taking a cruise by ship to tour tourist sights around the globe may not be satisfied
with the service of that cruise ship. In comparison with what a customer looks forward to
attaining, he/she takes the only cruise ship that almost offers his or her preferred services and
products. Since there is an organization behind the chosen cruise ship, clients will adapt to
negative sides that they do not find relevant making management believe they are satisfied.
Technology is the application of automatic assistance using machines, devices, and services
that are provided in a computer-based platform. If the world embraced technology to its full
potential, less manual work would be required from workers, and clients would be served in a
satisfying manner meeting their preferences. However, such potentials have not been attained,
since technology is expensive and takes time to be fully implemented (Curtin, 2010).
In addition, an organization has to set a precise and reliable customer target for services it
tends to offer. Strategic management in terms of conducting business activities is important,

2. because it aims at satisfying needs of all involved parties. With technology evolving at a
lightning speed, organizations find it hard to make right decisions in terms of implementing
changes.
On the other hand, organizations are worried that technologies available at this moment will
not be reliable in the future. According to Curtin (2010), “it takes less than a month for people to
get used to certain technologies and less than a week for inventors to discover new ones.”
E-business strategies and processes are drivers of e-commerce and important installments for
business platforms. In the tourism industry, organizations provide a few services required for e-
commerce, limiting a potential of their customers and their realization of objectives. Some of the
most recognized services offered by organizations to customers include the provision of
information regarding booking, available hotels, space, and payments through electronic means.
Strategically, e-business should offer personalized services that allow flexibility and not
adaptability, satisfaction and not compensation, and durability not fate in the line of service
provision.