Final Presentation

Business Strategy – A Success Story Raghu Kasturi April 2009

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who are Amazon? ,[object Object],[object Object],[object Object],[object Object]

Amazon Vision ,[object Object],[object Object],-Jeff Bezos, Founder

“ Data is King at Amazon” – Jeff Bezos, Founder & CEO

Interesting facts about Amazon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ If we can get this to work, it will be big” - Jeff Bezos, Founder.

Amazon's first office building

“ We don’t make money when we sell things; we make money when we help customers make purchase decisions” - Jeff Bezos, Founder.

Amazon’s Strategy [Strategy Cont…] ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumers 84 Million Active Customers as ‘08

Over 1.5MM Active Sellers, Up 18% Y/Y Selling On Amazon

Selling on Amazon Source: Amazon.com

Fulfillment By Amazon (FBA) ,[object Object]

[Strategy Cont…] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Whole World is market place….. [Strategy Cont..] ,[object Object],[object Object],[object Object],[object Object]

Amazon …an experience [Strategy Cont..] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Operational Strategy ,[object Object],[object Object],[object Object]

Relationships matter [Strategy Cont…] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Be afraid of our customers, because those are the folks who have the money. Our competitor are never going to send us money” - Jeff Bezos, Founder.

Technology Source www.amazon.com

Comparing Technology Source : http:// i.zdnet.com/blogs/comparingpaas.png

Corporate Responsibility Amazon.com's green idea is brown

Amazon’s Environment ,[object Object],[object Object]

SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],Wall-Mart, Best Buy, Costco, etc are increasing their presence on the Internet To be perceived by Internet users as the performed online “department store” to exploit accelerating online retail sales Strengths Threat Opportunity

Competition in Home Entertainment System Source: WikiInvest.com

Cooperative Strategy ,[object Object],[object Object],[object Object]

“ Amazon is not merely a store, but an immense repository of facts”

Conclusion ,[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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