The document provides a framework for students, universities, and employers to harness the power of LinkedIn for education. It outlines how LinkedIn can help dissolve the information divide by enabling universities to regularly update information about programs, faculty, alumni, and more. This allows prospective students and employers to make informed decisions. The framework also provides guidance on creating university pages and facilitating input of student and alumni details to connect these groups. Harnessing LinkedIn in this way can benefit all parties in the education system.

1. LinkedIn for Education:
An Implementation aid
Issued In Public Interest
Dedicated To those innumerable Parents who stretch beyond their means to dream
a wonderful education for their children
is a registered trademark of LinkedIn Corporation

2. Scope of this Document
• This intent of this document is to help Students, Universities and
Employers harness the power of LinkedIn for Education by proper
implementation of the LinkedIn for Education.
• This framework specifically addresses aspects pertaining to Information
Divide, Branding of Students, Universities and does not address aspects
related to Employability.

3. The Student
University
Employer Connect
EMPLOYER
STUDENT
Prospective
Alumni
UNIVERSITY (COLLEGE)

4. Three facets of the
Student
University
Employer
Connect
• Student’s Challenge/Requirement
• University’s Challenge/Requirement
• Employer’s Challenge/Requirement

5. Student’s requirement (as a Prospective
Student, Student & Alumni)
• Research about College/university
• What’s happening on Campus
• What are Alumni upto
– Where do they live?
– Where they work?
– What they do?
– What they studied?
– What they are skilled at?
– How you are connected?

6. University Requirement

7. Employer’s Requirement

8. A Framework to dissolve the
information Divide
University/College is the central hub which enables
• Education
• Placement After completion of the education or enables their students
pursue higher education
University/College challenge/requirement as stated earlier is to
• Attract the best possible students to their institutions
• Attract the best possible employer to recruit their students

9. A Framework to dissolve the
information Divide
In order to facilitate the decision making process of Industry, it is the
responsibility of the university/college to
• Publish information about the infrastructure, courses, activities, faculty,
alumni, records, achievements and any information
a) that will be useful for prospective students’ to make a decision to join
that university/college.
b) may be used by businesses to visit the university/college to scout for
talent.
• Create or comply with a platform to facilitate the upload of student and
alumni information which is available to the general public.

10. How LinkedIn for Education can help
the University, Industry and the
students?
The components of LinkedIn for Education’s framework that enable dissolve
Information Divide
• LinkedIn for Education enable universities to regularly update
information about the infrastructure, courses, activities, faculty, alumni,
records, achievements and any information
a)
b)
that will be useful for prospective students’ to make a decision to join that
university/college
that will be useful for prospective decision makers in the industry to arrive
at an informed decision to scout talent in the particular university/college.
• LinkedIn for education facilitates the upload of student and alumni
information. The individuals from different communities can now
connect with one another on the LinkedIn platform and transact with
one another for mutually beneficial purposes.

11. Enabling
LinkedIn for Education
Framework

12. Create University Page for your
University/College
If a University Page does not currently exist for your school, you
can request to have a page created. To request a new University
Page, please be sure the following requirements are met first:
• You must have a University email address (e.g.
john@universityname.edu) added and confirmed on your
LinkedIn account.
• You're a current employee of the school and your position is
listed in the Experience section on your profile.
• The school does not already exist and is not represented under
a different name.

13. Then contact LinkedIn with the following information:
• Include the URL for your school's official website.
• List the country where your school is located.
• If you will NOT be the administrator of the page, list the email address
for the correct administrator.
• If applicable, list the existing Company Page associated with your school.
• If the school is part of a larger university system, please note any other
existing University Pages.

14. How does the University Page look
after it is created

15. University Page Enables
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Embedding Logo
Capture University Name
Facilitate People to Follow Updates made
Showcase important videos
Update information Student, Alumni, Faculty
Different Reports on Alumni
Who you know
General Information about University/College
Notable Alumni
Featured Groups
Similar Schools
Updates

16. Logo
University Name
Showcase important videos
Facilitate People to Follow
Update information
Student, Alumni, Faculty
Different Reports on Alumni
Who you know

17. General Information about University/College
Notable Alumni

18. Updates
Featured Groups
Similar Schools

19. Examples of Updates

20. Updates on Infrastructure

21. Updates on Courses

22. Updates on Activities

23. Updates on Activities

24. Updates on Faculty

25. Updates on Alumni

26. Updates on Achievements

27. Updates on Achievements

28. Updates on Achievements

29. Updates on Achievements

30. Faculty: Interfaces for Position Specific
Inputs and Optional Admin Rights

31. Inputs that can be made by
Faculty

32. Student: Interfaces to enable inputs
pertaining to their education

33. Inputs that can be made by
Student

34. Alumnus: interfaces to enable inputs
pertaining to education

35. Alumni Details specifically pertaining
to me, Raghunath Ramaswamy

36. Harness the wealth of your
Alumni
1.
2.
The slides to follow showcases actual data, since I have a LinkedIn
profile and so do many of the IIT Delhi alumni
Thanks to IIT Delhi creating a University Page, the LinkedIn for
Education has also been enabled and invoked.
To Harness the wealth of your Alumni,
Make sure you invoke and enable the University page for your educational
institution. That will enable your alumni to include your educational
institution as part of their LinkedIn profile. Ensure that your students create
a proper LinkedIn profile.

37. Where they live

38. Where they live
Specific Location: Bengaluru

39. Where they work

40. Where they work
Specific Company: IBM

41. What they do

42. What they do
Specific Industry: Information Technology

43. What they Studied

44. What they Studied
Specific Discipline: Business, Management, Marketing, and
Related Support Services

45. What they’re skilled at

46. What they’re skilled at
Specific Skill: Project Management

47. How you are connected

48. How you are connected
Specifically 1st Level Connections

49. Also Search by year
Include people with no dates

50. How you are connected
Don’t Include people with no dates

51. Notable Alumni

52. Additional Inputs on Harnessing the
Power of Linked In

53. Additional Inputs on Harnessing the
Power of Linked In
• Ensure you have a complete LinkedIn profile
• Make sure you connect with the right people and nurture continuously a
network for your needs
• Engage your network with content that interests them

54. The LinkedIn profile Elements
1. Professional Headline
11.Recommendation received
2. Professional Photo
12.Projects
3. Blog & Websites
13.Patents
4. Summary
14.Publications
5. Skills & Expertise
15.Honors & Awards
6. Experience
16.Test Scores
7. Education
17.Courses
8. Certifications
18.Volunteering & Cause
9. Languages
10.Recommendation given
54

55. 55

56. Engagement for the University
University Identity = Home Page
Components of the Network
Followers
Groups
Engagement for the Student/Alumni
Student Identity = LinkedIn Profile
Components of the Network
Alumni Network
Strategy To Nurture
Network
Individuals connections
Strategy To Nurture Network
Constantly Evolving Community
for the Entities needs
Constantly Evolving connections for
the Individuals needs
Engagement: Relevant Content for the
desired & evolving community
Engagement: Relevant Content for the
desired & evolving Connections
Interact
Interact
Measure
Measure
Analyse
Analyse
Refine
Refine
56

57. Thank you for viewing our presentation.
Universities/Institutions/Colleges, In case you require help related to
• Branding
• Improving your LinkedIn experience
• Training your Faculty and Students on LinkedIn
Students and Alumni who require
• Training themselves on LinkedIn
• To Arrive at smart choices on Career Decisions
May please feel free to get in touch with me.
Raghunath Ramaswamy,
raghu@spectrumconsultingindia.com
9840925155
Twitter:@RaghuRamaswamy
LinkedIn Pub url: http://in.linkedin.com/pub/raghunath-ramaswamy/2/216/341
www.spectrumconsultingindia.com/training.aspx