The document discusses how Facebook has grown significantly since 2012, contrary to predictions from researchers and professors that Facebook would lose most of its users by 2017. It provides examples showing Facebook's continued growth in user base and valuation. It argues that the researchers were wrong because they viewed Facebook only as a trend and social network, rather than recognizing it as a new communication channel.
24. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
25. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
➔ Do you want to make a B2C image Reach Campaign?
26. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
➔ Do you want to make a B2C image Reach Campaign?
➔ Do you want to build the Employer’s Brand?
27. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
➔ Do you want to make a B2C image Reach Campaign?
➔ Do you want to build the Employer’s Brand?
➔ Do you want to reckon up your e-commerce business?
28. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
➔ Do you want to make a B2C image Reach Campaign?
➔ Do you want to build the Employer’s Brand?
➔ Do you want to reckon up your e-commerce business?
There you go!
29.
30. 6 + 1The most
important strategy
Timeless
Strategies
36. The philosophy of Customer Service in Social Media
Treat every fan who visits you Fanpage
as seriously as you would treat
a customer visiting your real office.
57. 2 types of recruitment using Facebook
RECRUITING OVER A
PERSONAL PROFILE
DIRECT SEARCH AND
RECRUITMENT POSTS
RECRUITING OVER A COMPANY
PROFILE
TARGETED POSTS TO
A SPECIFIC GROUP
58. Interests
A path of getting to the ideal candidate
Gender Competition
Region Age Similarities
1 2 3
4 5 6
75. Employees make your company’s brand.
Engage them into
➔ Filling in the information about their workplace
76. Employees make your company’s brand.
Engage them into
➔ Filling in the information about their workplace
➔ Rating your business (Facebook, Google maps)
77. Employees make your company’s brand.
Engage them into
➔ Filling in the information about their workplace
➔ Rating your business (Facebook, Google maps)
➔ Sharing your recruitment posts
78. 2 Types of Business Profiles in SM
Lufthansa
Business Profile (B2C) - 2 mln fans Corporation Profile (EB) - 5,000 fans
94. of our clients come from
my private Facebook messenger
clickcommunity.pl
40%
95. of our employees come from my
Facebook friends. clickcommunity.pl
70%
96. providers and clients of our
company are now my Facebook
friends. clickcommunity.pl
90%
97. The skill to mix with strangers
is the most important skill of a successful
salesperson, headhunter and entrepreneur.
You can use this skill not only during live networking
but also in social relations.
Rahim Blak