Mobile Analytics is as critical as an as your mobile app itself. Infact, many start ups think about analytics after launching their apps. But the fact is, you should plan your analytics during the scoping stage itself so that before your developer writes even 1 line of code, you are sure about what you will track, why you will track & how you will track!

1. Mobile App
Analytics
Rahul Rungta – Internet Marketing Geek

2. Mobile App Analytics – Rahul Rungta
Why Analytics?
Deep end-to-end mobile analytics
help you make informed decisions.

3. o Track conversion goals for various
business models.
o Check usability and user Accptance of
App
o Customers don’t give you feedback
until it’s too late
o Get ideas for more contents, features,
and other Apps
Mobile App Analytics – Rahul Rungta

4. Everything you can. Success in
mobile requires understanding
data along many dimensions:
o How, when and where your app
is used
o App store and sales metrics
o Who your users are
o Social media engagement and
marketing effectiveness
o Marketplace trends
What
should
you
Collect
?
Mobile App Analytics – Rahul Rungta

5. How, When and Where?
Passive usage analytics provide you with high level
insights on the usage patterns of your app.
Correlating usage changes with events, marketing and
upgrades is key to measuring the value of your efforts.
Mobile App Analytics – Rahul Rungta

6. Sales Metrics
Like “How, When and Where?”, but closer to your bottom
line.
o Measures the effectiveness of marketing and cross
promotion.
o Helps you plan future products and forecast the
effectiveness of monetization.
Mobile App Analytics – Rahul Rungta

7. Knowing Your User Base
o Understanding your user
base is key to keeping them
engaged
o Engaged users make in-app
purchases, share your apps
and develop product loyalty
o High quality monetization
opportunities require data-
driven targeting
Mobile App Analytics – Rahul Rungta

8. Going Viral
Determining the effectiveness of
social media engagement is hard.
o How often is your app being
shared, are those shares
converting into paying users?
o Who are your most influential
users and how can you harness
them?
Mobile App Analytics – Rahul Rungta

9. Marketplace Trends
Keeping up on industry and marketplace trends ensures
you’re leveraging new learning and not repeating
mistakes.
o However, be careful – a lot of “facts” we see on blogs
and in the media have shaky foundations.
o Remember that your app is one of millions and your
experience will be unique. Learn from others, but keep
your own data and test your assumptions.
Mobile App Analytics – Rahul Rungta

10. How should you get it?
o Choose services focused on the unique problem of
mobile.
o Prefer those which integrate the ability to act on
your data.
o Consolidate providers to avoid SDK fatigue and keep
your activities focused in a single dashboard.
Mobile App Analytics – Rahul Rungta

11. What Now?
Effective use of analytics is
an ongoing effort.
1. Collect – Get everything
you can.
2. Analyze – Once you have
your data written down,
you need to analyze it to
inform future efforts.
3. Act – Take action based
on your analysis, then
collect data to see if it
worked.
4. Repeat.
Collect
AnalyzeAct
Mobile App Analytics – Rahul Rungta

12. Be a Scientist
o Isolate your efforts, don’t try everything at once
o Make sure you can measure the effectiveness of actions
before you make them
o Learn from your peers
o Experiment!
Mobile App Analytics – Rahul Rungta

13. Target, don’t Spam
o Maximize your signal-to-noise ratio with effective
targeting. Your users will reciprocate respect.
o Use drip campaigns and event driven marketing to
capitalize on sales opportunities.
o Deliver via all available mediums (push, e-mail, in-
app, social medium)
Mobile App Analytics – Rahul Rungta

14. THANKS!
Any questions?
You can reach me at:
o rahul@e-intellisense.com
o +91 93310 39862/+4420 32399521

15. 15