Blogging PPT For More Follow On rahuljaincse.blogspot.in

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Blogging
rahuljaincse.blogspot.com 1
By:RahulJain

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Almost 1.5 years of experience in
nonprofit work. 2+ Months as a Advertiser
In KaarwaaN. . Often found chatting
away on Twitter @rjainjeccse
Blogs at rahuljaincse.blogspot.com on the
technology & Learnings.

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 Know Your Audience
 Blogging is part of your strategy
 Define the conversation
 What’s your story?
 Sourcing content
 Storytelling tools
 Share and build your blog community year-
round

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Who’s in the room?
rahuljaincse.blogspot.com
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The social media funnel

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A social media strategy
Focuses social media on GOALS
Deepens engagement
…moves people to action, smartly
Extends reach
Opens resources

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The potential of social media
Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/

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Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
The potential of social media

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Think bigger than blogging
Specific
Measurable
Attainable
Realistic
Time-bound
Translate these
to into a blog
strategy

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Effective blogging requires
planning

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Define your audience
http://www.flickr.com/photos/89888346@N00/179760033/

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“Write to one person you respect,
and think about the message you're
sending to your future
grandchildren”
-Gary Vaynerchuk

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Define the conversation
Hint: it’s not about your camp

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Rethink “Here we are!”
Focus on producing great content
Integrate stories
News is the added value

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What will really
engage and
relate? Create
vibrant
conversation?
What will really
engage and
relate? Create
vibrant
conversation?

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Creating exciting year-round
content

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“The best person to write the blog
is the person most excited about it”
- Case Foundation

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Content ideas

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Behind the Scenes
Calls to Action
Personal Stories
Achievements
Interviews
Alumni thoughts
Jewish calendar
Types of content

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Plan for content
Invite multiple authors and guest posts
Purchase needed audio, video, photo tools
Create a set content calendar with set posting
dates and topics
Cross-post, republish to comparable or “sister” blogs

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Research content ideas
Set up Google alerts
Search Twitter
Industry blogs, newsletters, tweets
Set up online RSS feeds
Read other camp and industry blogs

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Have a point of view
Know your story: tell it in many
different ways
Integrate a story arc, if possible
Highlight compelling characters
Storytelling principles

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http://createasfolk.com/?p=2435
Create a content calendar

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Sample blog content calendars

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Storytelling tools: Storify

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Storytelling Tools: Animoto, Stupeflix

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Reach out to those you want to
attract
Jewish educators
Rabbis
Federations
Foundations
Mom bloggers
Alumni bloggers
Local synagogues
…and more

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Comment on
their blogs,
without
talking about
yourself
Comment on
their blogs,
without
talking about
yourself
Great idea,
introduces
you to them
Great idea,
introduces
you to them
And they
will check
out your
blog!
And they
will check
out your
blog!

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Remember the ABCs: Always Be Commenting
Comment on at least 3 other blogs weekly, create a
routine of blogs you regularly comment on
Invite comments through DMs, @messages,
Facebook Posts, newsletters – ask for thoughts!
Create a roster of guest contributors: alumni,
donors, influencers, campers
Added bonus: community-
building practices

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34http://amysampleward.org

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Don’t Forget to Measure!
Google analytics
Blog analytics
Google feedburner
Comments
Tracking online mentions
(socialmention,
tweetmeme, etc.)

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In summary…
1. Define the conversation theme(s)
2. Plan your content: gather, schedule,
research
3. Plan for a year-round blog
4. Make the blog your kitchen table
conversation space
5. Highlight stories, connect through
storytelling
6. Begin to build a community of interest that
will sustain your blog year-round

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Storytelling resources
http://www.socialbrite.org/2010/07/15/visual-storytelling-
checklist/
http://www.socialbrite.org/sharing-center/media/
http://www.nten.org/blog/2011/10/04/visual-storytelling-
nonprofits
http://wiltonblake.com/define-nonprofit-storytelling/
http://wiltonblake.com/nonprofit-storytelling-resources-
scoopit/
http://www.socialbrite.org/2011/04/21/8-great-examples-
of-nonprofit-storytelling/

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Blogging: rahuljaincse.blogspot.com
Twitter: @rjainjeccse
FB:www.facebook.com/rjainjeccse51
Thank you!

Blogging PPT For More Follow On rahuljaincse.blogspot.in

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