role of retail information systems

1. ROLEOF
RETAILINFORMATIONSYSTEMS
&
TECHNOLOGY
-GROUP8
VihangSawant(66)
DevyaniPuri(60)
MaunieraSamel(65)
KaranGarg(20)
NishantSomani(74)

2. Evolution of Retail Technology
1940’s - Credit
cards
1970’s - Barcodes
1995 onwards - E-
commerce
(Amazon and
Mobile technology

3. Importance of IT in the Retail sector
◦ With the increasing globalization of retailing, both in terms of their points-of-sale and their points-of-
supply; the information technology (IT) spend in the retail sector has increased significantly.
◦ IT plays an increasingly important role in the management of complex retail operations.
◦ Market knowledge, as well as control of data and information, is key to obtaining a competitive advantage
in the retail sector.
◦ Markets are continuing to grow and become more complex; the simple process of retailing has started to
deploy more advanced retail information systems to cope with all the transactions involved.

4. IT involvement in Retail
◦ To increase the company’s ability to respond to the evolving marketplace through enhanced
speed and flexibility.
◦ To collect and analyze customer data while enhancing differentiation.
◦ To work effectively; retailers need one system working across stores (or even across national
borders) to make sure the most effective use of stock and improve business processes.
◦ Enhance the store experience
◦ Take advantage of mobile user capability
◦ Increase shoppers’ convenience
◦ Promote a retailer’s online presence and the store together as an omni-channel approach to the
customer.

5. Tablet Technology:
Tablets offer retailers a chance to deliver meaningful visual
experiences that engage shoppers who are using tablets to
blend the best of digital and real worlds to get the right size
and colour at the right price.
In-store Kiosk:
Digital in-store kiosk is a small physical structure;
often including a computer and a display screen, that
displays information for people walking by.

6. Digital Signage:
Digital signage promotes engagement in store and
encourages customers to take the retail experience
with them when they leave the store.
Interactive Hangers:
IH works when the hanger is picked up by a
shopper and triggers pre-programmed visual
media to be played on a nearby screen.

7. QR codes:
“Quick Response” (QR) codes are a response mechanism for mobile users. They offer a
way to respond to ads, access vouchers, and learn product details simply by scanning
quickly.
• Example : Tesco (South Korea)
• Location : Subway station
• Concept : “Let the store come to the
people.”
• Complete QR code based virtual store.
• Results : 76% increase in customers,
130% increase in revenue
• Tesco converted transit time into
valuable shopping time. Hence,
ultimate convenience for customers!

8. Near Field Communication (NFC) Shopping:
Customers use their smart phones to access information on products
and pricing, access loyalty programs, and share content on social
via NFC-enabled shelf-edge labels, and scan items added to their
When they’re done shopping, they can quickly pay for their items by
tapping their phone on a reader attached to the cash register.
• Uses of NFC
• Store deals, store Wi-Fi, and rewards account
• Multimedia content and real-time store inventory
• Information about related products and accessories
• A digital, NFC-enabled shopping cart on their phones
• Product information for large purchases
• Research
• NFC is preferred by a significant margin over QR codes, Bluetooth beacons and browsers.
• > 75% of respondents very satisfied with their experience.
• > 75% of respondents indicated an interest in viewing additional product information via NFC.
• > 60% were interested in using NFC to order the replacement parts or accessories for products.

9. Samsung experience store
This flagship store in Singapore is all about experiential retail.
Customers' movements in front of the video wall are digitized and projected for effect, while it has a coffee store
operated via an app, and themed zones throughout the store.

10. Conclusion
◦ There are certainly challenges facing retailers who wish to integrate technology to improve
the in-store journey.
◦ It is vital to remember that the key isn’t necessarily in the technology, but rather the
experience being offered and how it fits with the customer journey.
◦ It is crucial to consider how new technologies are actively solving customer problems and
enriching their overall experience.