full details about 99acres.com

1. 99 acres.com

2. Presented By :
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Rahul Kothari
Abhishek Kori
Sushil Salunke
Anil Devkar
Pushkar Narkhede
Abbas Mukkadam
Suyog Zajam

3. Whether we are looking to buying our personal property or are
interested in investing in some commercial property
venture, there are bound to be numerous queries coming in our
mind. There have been no solution to finding a right property for
anyone but today we can see the one stop where we could find
our answers on not just the best property deals but also the best
agents and dealers to help us on all ventures is

4. Introduction
 99acres.com is the no.1, real estate portal in
India
 launched by info edge(India)ltd in
September 2005, as a gateway to the
country’s property bazaar.
 99 acres.com is an internet portal dedicated
to meet every aspect of the consumers needs
in the real estate industry.

5.  It is a forum where buyers, sellers and brokers can
exchange information quickly, effectively and
inexpensively.
 At 99 acres, you can advertise a property, search for
a property, browse through properties, build our
own property micro site, and visit other Indian and
international sites.
 It is Backed by strong team of over 150 employees
and a network of over 10 offices in India.

6. The Person Behind this?
Sanjeev Bhikchandani

7. Sanjeev Bikhchandani is
among the early movers
in the dot com space who
realized the business
potential of the internet
in India.
His flagship
company, Info Edge
(India) Ltd. is among the
leading Indian Internet
companies
Agent of
change
His other online ventures
include matrimonial
website Jeevansathi.com
& a real estate portal
99acres.com
They had the Initial Public
Offering (IPO) of Info
Edge.

8.  Started his career as an account servicing executive
with Lintas India Ltd.
 Worked for the leading consumer healthcare
company GlaxoSmithKline
 Started Info Edge as a partnership firm in 1989
 Started job portal naukri.com in 1997
 Received first venture funding for naukri.com
from ICICI Ventures in 2000

9.  Acquired Jeevansathi.com, a matrimonial
website, in 2004
 Started the real estate web portal 99acres.com in
2005
 Joined the board of travel website
MakeMyTrip.com as independent director in
February 2006.

10. Target Market
• Target market is the Middle class
• The Age-group between 25-40 because they are ready to take
Risk.
• Their belief is simple – anyone who is not on the web is not
their TG (target group).

11. How do they find Brokers ?
 Referrals.
 News Advertisements of different Brokers and
dealers and
 Most importantly through telesales.
 A deal with competitors Dealers or Brokers through
different Subscription offers.

12. PROCESS

13. Register
Select Buy/Rent/Sell
Individual
Free Listing
( Only first 2)
Dealer
Paid Services
Builder

14. SERVICES BY
99ACRES.COM

15.  Information about buying, selling and leasing various types of
real estates in India.
 Provide suggestions on buying, selling, and leasing of
properties.
 Provide advertisements for buying, selling and leasing of
property.
 Provide information about the latest projects coming up.
 99 acres.com provides information about real estates like:
Residential complexes
Commercial complexes
Office space
Shopping complexes

16. PAID SERVICES

17. Free
Listing
Duration
100 listings 3 months
Basic
listing
Platinum
listing
Featured
listing
Rs.5400
Rs. 10800 On request
For dealers
1000
listings
12 months
Rs.48000
Rs.96000
1 listing
3 months
Rs.850
Rs.1700
5 listing
1year
Rs.6000
15 days1 listing
For
individuals
Banner
ads etc.
Yes

18. Paid Services
What you will get??
• Basic Listing - Photo , Map and Instant response
• Platinum Listing - Photo , Map and Instant response
, Video, Preferential Visibility in Search.
• Feature Listing Upgrade - Get super extra visibility for
your listing .

19. Marketing Strategies
Different marketing strategies are being adopted:
• Digital Marketing Campaign: They spend close to 70-75% of
their marketing budget on digital platforms.
• Their belief is simple – anyone who is not on the web is not
their TG (target group).
• TV ads- very less, recently they
have launched a ‘Sochna bhi mat’
TV campaign 3months back.
• Exhibitions

20. Marketing Cont.…
• Radio Commercial Campaign
• Through Google Keywords
• Their main Marketing strategies or say most
important is word to word mouth Advertisement.
•
No Print ads

21. ORGANISATION
STRUCTURE

22. Mr Sanjeev Bhikchandani
Founder and Executive VC
BA Economics St. Stephens, PGDM IIM-A
Mr Hitesh Oberoi
Ambarish Raghuvanshi
MD & CEO
CFO
B.Tech IIT - Delhi, PGDM IIM-B
CA, PGDBM XLRI
Vineet Singh
Dinesh Padmanabh Kumar
Business Head - 99acres
SVP Sales - 99acres
PGDBA, IPM
MBA
Shalabh Nigam
CTO - 99acres, Jeevansathi,
Shiksha, Brijj
B Tech IIT - Kanpur

23. Source of Revenue
Generation
•
Developers, builders and brokers in form of Subscription.
•
Revenue from: - Property listings, builders/brokers branding
and visibility.
•
Online marketing of new launches, which is from featured
products, banners sold, and branding solutions.
•
We also get revenues from builders and brokers marketing new
projects
•
Primary & secondary, sale and purchase and rental for
commercial project.
•
Ads on Websites.

24. Cost Associated with
99acres.com
• IT Infrastructures-The Products And Services That
99acres.com Sells To Clients Run On Red Hat Enterprise
Linux. It’s An Open Source Technology.
• Servers- the portion of revenue is spend on Servers.
• Advertisements –TV commercials, Radio ads and Digital
advertisement.
• Sales force
• Google Keywords

25. Financial Aspects
• Sales of this quarter – 2.5cr ( Andheri Branch)
• Number of listings in 99acre.com’s database
increased by 49%
• Number of paid listings grew by 51%
• Number of paid transactions (Invoices issued to
customers) rose by 47% from 2012.

26. Net Sales
600
Amount in million
500
400
300
200
100
0
Net Sales
FY-09
FY-10
FY-11
FY-12
FY-13
139
133
228
347
516
Source : Annual Report of Infoedge ltd

27. Market Share
Makaan.com
9%
Indiaproperty
.com
20%
Magicbricks.c
om
31%
99acres.com
40%

28. HR policies
• Employee strength all over India-150 employees
• No. of leaves- 21 days
• Standard HR policies- Employee Training and Development (As per job profile)
- Employee Grievance
- Basic Amenities and Facility.
- Rewards and Awards
- Promotions performance based.
• Paternal policies
• Maternal policies

29. Competitors

30. SWOT Analysis
Strength
• Pioneer in Real estate
online business
• Have Large Client base
• Genuine brokers
• Emerged to be most
preferred site used by NRI’s
for real estate information
in India
Weakness
• Verification of plots
• Target Only internet
market.

31. Opportunities
• Significant potential
to gain from
Threats
• Economic Slowdown
• Quality of Listings
commercial real estate • Head to head
• Increase sales through
competition from
Resale market
Magicbricks.com, indiapr
(secondary market)
operty.com etc.

32. Things we learned
• Create What The World Is Running
Behind.
• Tap the opportunity.

33. THANK
YOU