The creation of several new chances for early childhood education, such as classes on extracurricular activities, self-improvement, personality development, and moral instruction, to mention a few. BYJU'S must invest more in the creation of fresh and relevant educational items rather than focusing so much on obtaining celebrity endorsements. The business might then provide better customer service.

1. SDM
FINAL PROJECT
PRESENTATION
Group 07
Arush MBA07073 | Kartik kumar MBA07 |Krishnaprasad V MBA07
Jasdeep singh MBA07078 | Pawan singh MBA07

2. BUSINESS MODEL
Free Product
Freemium Product
Customer Type 1
Customer Type 2
BYJUs operate on a freemium business model, which
facilitates company-to-consumer communication (B2C).

3. STRENGTH
0
1
• Interactive and interesting content
• A personalized item
• Talent supervision
• Strong presence on all social
media platform.
WEAKNESSES
0
2
• A high staff turnover rate
• A sole source of income
• Poor inventory management techniques might cause
the business to become less efficient.
• Lack of cash or insufficient current assets have a
negative influence on the organization's financial
condition and overall effectiveness.
OPPORTUNITIES
0
3
• Bad state of schooling
• Players' capacity to grow
• Possibilities in the internet world
• If the corporate organization has strong
market information, the changing client
wants, tastes, and preferences may
provide an opportunity.
THREATS
0
4
• spirited competitors
• There were already several courses offered
• The organization may find it challenging to
recruit personnel with the appropriate skill set
due to a shortage of competent labor on the
market.
• A rise in inflation raises manufacturing costs
and has an impact on corporate profitability.
SWOT ANALYSIS

4. 5C Analysis
Company
● BYJU'S makes India's
favorite school software
and is the world's most
valuable ed-tech
company. BYJU'S offers
effective K-12 and
competitive exam
preparation for JEE,
CAT, IAS, etc. BYJU'S
has 42 million registered
students and 3 million
paying members.
Competitors
● Toppr
● Vedantu
● Meritnation
● Khan Academy
● Simplilearn
● Age of learning etc.
Collaborators
● Discovery channel
● Times of India SSL
● Disney bats
● Tencent
● Chan-Zuckerberg
initiative
● LightSpeed Venture
etc.
Customers
● Students preparing for
the CAT, NEET, IIT-
JEE, and IAS. And
also, Kindergarten to
12th grade
Context
● The danger of political
instability is increased
when there has a
presence in various
markets.
● The price structure of
BYJU's The Learning App
is significantly influenced
by inflation as a result of
the effects of this factor.
0
1
02 03 04 05

5. The creation of several new chances for
early childhood education, such as
classes on extracurricular activities, self-
improvement, personality development,
and moral instruction, to mention a few.
Thorough research should be
done on learning styles, study
habits, and educational
institutions prior to entering
the global market.
BYJU'S must invest more in the creation
of fresh and relevant educational items
rather than focusing so much on
obtaining celebrity endorsements. The
business might then provide better
customer service.
RECOMMENDATIONS ON PRODUCT